METHOD, SYSTEM AND COMPUTER-READABLE STORAGE MEDIUM FOR DYNAMICALLY SELECTING AND PROVIDING ADVERTISEMENTS BASED ON ACCESS CHANNELS OF CONTENT
Disclosed herein are a method, a system, and a computer-readable storage medium for dynamically selecting and providing advertisements based on access channels of content. The method for dynamically providing advertisements using a computer, the method includes receiving a request for access to content of a content owner; determining an access channel for accessing the content, based on the request, using the computer; selecting an advertisement based on the access channel; and providing a content integration screen including the advertisement and the requested content.
1 . A method for dynamically providing advertisements using a computer, the method comprising:
receiving a request for access to content of a content owner;
determining an access channel for accessing the content, based on the request, using the computer;
selecting an advertisement based on the access channel; and
providing a content integration screen comprising the advertisement and the requested content.
3 . The method of claim 1 , wherein the determining of the access channel further comprises:
detecting whether an identification marker of a content broker is included in the request.
3 . The method of claim 2 , wherein the determining of the access channel further comprises determining whether a detected identification marker corresponds to an identification value of the content broker stored in a database, if the identification marker is determined to be included in the request.
4 . The method of claim 1 , further comprising:
determining whether the access channel connects to a content broker; and
determining whether an advertisement of the content broker is stored in a database,
wherein the selecting of the advertisement comprises selecting the advertisement of the content broker as the selected advertisement.
5 . The method of claim 1 , further comprising providing a uniform resource locator (URL) for the advertisement, based on the access channel.
6 . The method of claim 1 , further comprising calculating an advertisement profit, based on the execution of the advertisement.
7 . The method of claim 6 , further comprising dividing the advertisement profit between the content owner and a content broker connected to the access channel, based on a profit sharing ratio.
8 . The method of claim 6 , further comprising dividing the advertisement profit between the content owner and a content broker connected to the access channel, based on a number of executions of the advertisement through the content owner.
9 . The method of claim 6 , wherein the calculating of the advertisement profit further comprises calculating total profit sharing amount for the content owner using the following equation:
Total
profit
sharing
amount
of
Co
b
during
predetermined
period
=
∑
i
=
0
x
(
P
ai
*
N
ai
T
ai
)
*
RSR
CO
b
,
wherein CO b is the content owner, X is a number of advertisements, P ai is an advertisement profit generated for the i-th advertisement, T ai is total number of advertisement executions generated for the i-th advertisement, N ai is a number of advertisement executions generated for the i-th advertisement with respect to CO b , and RSR COb is a profit sharing ratio between the content broker and CO b .
10 . A system to provide advertisements dynamically, the system comprising:
access channel analyzing unit to receive a request to access to content of a content owner, and to determine an access channel for accessing the content based on the request; and
dynamic advertisement selecting unit to select an advertisement based on the access channel, and to provide a content integration screen to a display unit, the content integration screen comprising the advertisement and the content.
11 . The system of claim 10 , wherein the access channel analyzing unit detects whether an identification marker of a content broker is included in the request.
12 . The system of claim 11 , wherein the access channel analyzing unit further determines whether the identification marker corresponds to an identification value stored in a database, if the request comprises the identification marker.
13 . The system of claim 10 wherein the dynamic advertisement selecting unit further provides a uniform resource locator (URL) for the advertisement, based on the access channel, during the selection of the advertisement.
14 . The system of claim 10 , further comprising an advertisement profit calculating unit to calculate an advertisement profit, based on the execution of the advertisement.
15 . The system of claim 14 , further comprising an advertisement profit sharing unit to divide the advertisement profit between the content owner and a content broker connected to the access channel, based on a profit sharing ratio between the content owner and the content broker.
16 . The system of claim 14 , further comprising an advertisement profit sharing unit to divide the advertisement profit between the content owner and a content broker connected to the access channel, based on a number of executions of the advertisement through the content owner.
17 . The system of claim 14 , further comprising an advertisement profit sharing unit to calculate total profit sharing amount for the content owner using the following equation:
Total
profit
sharing
amount
of
Co
b
during
predetermined
period
=
∑
i
=
0
x
(
P
ai
*
N
ai
T
ai
)
*
RSR
CO
b
,
wherein CO b is the content owner, X is a number of advertisements, P ai is an advertisement profit generated for the i-th advertisement, T ai is total number of advertisement executions generated for the i-th advertisement, N ai is a number of advertisement executions generated for the i-th advertisement with respect to CO b , and RSR COb is a profit sharing ratio between the content broker and CO b .
18 . A non-transitory computer-readable storage medium comprising an executable program, which when executed, operates to:
receive a request to access a content of a content owner from a terminal;
determine an access channel of the content, based on the request;
select an advertisement of a content broker connected to the access channel; and
provide a content integration screen comprising the advertisement and the content.
19 . A system to provide advertisements dynamically, the system comprising:
access channel analyzing unit to receive a request to access content of a content owner, and to determine an access channel for accessing the content based on the request;
dynamic advertisement selecting unit to select an advertisement of a content broker if the access channel is determined to be via the content broker, and to provide a content integration screen in response to the request, the content integration screen comprising the advertisement of the content broker and the content of the content owner.
20 - 22 . (canceled)