IP Library Patent Application 13275108
Patent Application
App. No. 13/275,108

METHOD OF EMBEDDING ADVERTISEMENTS IN COMMUNICATION

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Quick Facts
Patent No.
US None
App. No.
13/275,108
Abstract

A system and method for advertising wherein a communication from a sending party to a receiving party includes one or more advertisements. The communication maybe an email sent from a sending party to a receiving party, wherein the email includes an advertisement for a product or service used by the sending party. Such advertisement could include a “testimonial” from the sending party, who's credibility is established with the receiving party. The advertisement is included in the email message of the sending party as a result of an election made by the sending party during installation of the software program. The advertisements can be structured in a multi-level marketing type organization. including trusted and credible reporting systems to account for each participant's advertising efforts.

Claims (42)

1 . A method of automatically transmitting an advertisement from a user of a data processing system to a receiving party, comprising the steps of:

installing hardware on the data processing system, said data processing system being configured to include an advertisement associated with the installed hardware in communications transmitted from the data processing system using a communications application associated with the user;

initiating a communication via said communications application, said communication addressed to the receiving party;

automatically embedding an advertisement in said communication, said embedding being done with the data processing system; and

transmitting, to the receiving party, the communication with the advertisement automatically embedded therein.

2 . The method of claim 1 , wherein the advertisement is automatically sent for a pre-selected time period.

3 . The method of claim 1 , wherein the advertisement is automatically sent up to a pre-selected number of times.

4 . The method of claim, wherein the advertisement is electronically obtained from a third party data processing system.

5 . The method of claim 1 , wherein the advertisement is at least one of visual and aural.

6 . The method of claim 1 , wherein the advertisement is incorporated in setup software for the hardware.

7 . The method of claim 1 , further comprising offering to the receiving party of the communication and the advertisement, an option of being an advertiser.

8 . The method of claim 6 , wherein the advertisement is electronically obtained from a third party data processing system.

9 . The method of claim 1 , wherein the advertisement is displayed automatically to the receiving party during a period of at least one of before, during and after the communication.

10 . The method of claim 1 , wherein the data processing system is at least one of a computer and telephone.

11 . The method of claim 1 , wherein the advertisement is automatically embedded in the communication by a third party.

12 . The method of claim I, wherein the advertisement is automatically determined at least in part by a demographic of the receiving party.

13 . The method of claim 1 , wherein automatically embedding the advertisement with the communication further comprises automatically embedding a personal testimonial by the user.

14 . The method of claim 1 , wherein the advertisement is under the local control of the user.

15 . A method of claim 1 , wherein said advertisement includes a hyperlink.

16 . A method of transmitting an advertisement from a user of a data processing system to a receiving party, comprising the steps of:

installing a product on a data processing system associated with the user, said data processing system being configured to include an advertisement in communications transmitted from the data processing system using a communications application associated with the user;

receiving a request from the user, via said communications application, to initiate a communication from said data processing system;

automatically embedding, by said data processing system, an advertisement with said initiated communication; and

transmitting, to the receiving party, said communication with said advertisement automatically embedded therein.

17 . The method of claim 16 , wherein the product is one of software or hardware.

18 . The method of claim 16 , wherein the communication is at least one of e-mail, facsimile, voice-over-IP, voice-over-Internet, voice mail, video mail, video teleconferencing, and an animated presentation.

19 . The method of claim 16 , wherein the embedded advertisement is electronically obtained from a third party data processing system.

20 . The method of claim 16 , wherein the embedded advertisement is incorporated in setup software for one of software or hardware.

21 . The method of claim 16 , further comprising offering to a receiver of the transmitted communication and advertisement an option of being an advertiser.

22 . The method of claim 16 , wherein the data processing system is at least one of a computer and telephone.

23 . The method of claim 16 , wherein the advertisement is automatically determined at least in part by a demographic of the receiving party.

24 . A method of transmitting an advertisement from a user of a data processing system to a receiving party, comprising the steps of:

subscribing to a service to be used by the user operating the data processing system, said data processing system being configured to include an advertisement in communications transmitted from the data processing system using a communications application associated with the user;

receiving a request from the user, via said communications application, to initiate a communication from said data processing system;

automatically embedding an advertisement with said initiated communication; and

transmitting, to the receiving party, said communication with said advertisement automatically embedded therein.

25 . The method of claim 24 , wherein the communication is at least one of e-mail, facsimile, voice-over-IP, voice-over-Internet, voice mail, video mail, video teleconferencing, and an animated presentation.

26 . The method of claim 24 , wherein the embedded advertisement is electronically obtained from a third party data processing system.

27 . The method of claim 24 , wherein the embedded advertisement is incorporated in setup software for one of software or hardware.

28 . The method of claim 24 , further comprising offering to a receiver of the transmitted communication and advertisement an option of being an advertiser.

29 . The method of claim 24 , wherein the data processing system is at least one of a computer and telephone.

30 . The method of claim 24 , wherein the advertisement is automatically determined at least in part by a demographic of the receiving party.

Assignments (6)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 12, 2018
From: INTELLECTUAL VENTURES ASSETS 76 LLC
To: CORRINO HOLDINGS LLC
Reel/Frame 047476/0054 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 7, 2018
From: XENOGENIC DEVELOPMENT LIMITED LIABILITY COMPANY
To: INTELLECTUAL VENTURES ASSETS 76 LLC
Reel/Frame 046021/0029 →
MERGER Recorded Jan 6, 2016
From: MANA TRANSFER LIMITED LIABILITY COMPANY
To: XENOGENIC DEVELOPMENT LIMITED LIABILITY COMPANY
Reel/Frame 037422/0750 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 21, 2012
From: GLASER, LAWRENCE F.
To: STUDEBAKER & BRACKETT PC; NIXON PEABODY LLP
Reel/Frame 028244/0051 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 15, 2012
From: STUDEBAKER & BRACKETT PC
To: MANA TRANSFER LIMITED LIABILITY COMPANY
Reel/Frame 028212/0919 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 15, 2012
From: NIXON PEABODY LLC
To: MANA TRANSFER LIMITED LIABILITY COMPANY
Reel/Frame 028213/0062 →