Personalization content sharing system and method

1 . A method for playing video ringtones on a communication device of a user comprising:

a downloadable application on said communication device receiving a video ringtone to be associated with a buddy of said user;

said communication device receiving a call-related triggering event related to said buddy; and

in response to said call-related triggering event, said communication device playing said video ringtone.

2 . The method according to claim 1 and wherein said playing comprises:

prioritizing playing of said video ringtone of said buddy for said call-related triggering event over ringtone playing by said phone application.

3 . The method according to claim 1 and wherein said receiving comprises:

said application receiving a download of said video ringtone and an indication that it is to be associated with said buddy; and

said application providing said video ringtone to a contact list application not forming part of said application, for association with said buddy, such that upon said triggering event said contact list application initiates play of said video ringtone.

4 . A method for activating a functionality on a communication device of a user comprising:

said communication device receiving a call-related triggering event related to a buddy of said user; and

in response to said call-related triggering event, said communication device activating said functionality.

5 . The method according to claim 4 and wherein said functionality is related to said buddy of said user.