Methods and apparatus for revenue-optimized delivery of content in a network
Methods and apparatus for optimizing the distribution and delivery of multimedia or other content within a content-based network. In one embodiment, the network comprises a broadcast switched cable television network, which utilizes a Network optimization controller (NOC) that processes subscriber program viewing requests to identify options available to fulfill the request (including, e.g., the creation of one or more “microcasts” specifically targeting one or more users), and evaluate these options to determine one that optimizes network operation. The NOC performs these decisions by considering various parameters including network resource availability, type of CPE, subscriber's targeted advertisement profile, and business rules programmed by operator of the network. Business methods based on such network optimization are also described.
1. A method of operating a content delivery network having a plurality of consumer premises equipment (CPE) associated therewith, said method comprising:
establishing a plurality of at least partly different program streams for servicing at least some of said plurality of CPE;
receiving a request for program delivery from at least one CPE of said network;
maximizing viewing impressions for a target advertisement versus a most profitable delivery option for servicing said request by said at least one requesting CPE by evaluating at least two possible delivery options for servicing said request, said act of evaluating comprising an analysis of each of said at least two possible delivery options based at least in part on an impression count for said target advertisement and at least one profit or revenue consideration relating to said network; and
performing one of said at least two possible delivery options in order to service said request;
wherein said at least two possible options comprise: (i) creating a new program stream for servicing said request, and causing said at least one requesting CPE to tune thereto; or (ii) causing said at least one requesting CPE to tune to a pre-existing program stream by migrating said requesting CPE from a first program stream having content which is logically correlated to a demographic associated with said at least one requesting CPE to a second program stream less logically correlated to said demographic than said first program stream.
2. The method of claim 1 , wherein said act of evaluating is performed using at least a supervisory software process of said network.
3. The method of claim 1 , wherein said act of evaluating further comprises an analysis of at least one operational consideration which comprises bandwidth availability.
4. The method of claim 3 , wherein said act of evaluating is based on at least said bandwidth availability and selecting an option with an optimal cost.
5. The method of claim 1 , wherein said method further comprises causing display of at least one graphic during at least one of said acts of evaluating and performing, said at least one graphic indicating to a viewer that said servicing of said request is in progress.
6. The method of claim 1 , wherein said act of maximizing further comprises evaluating a correlation of at least one demographic associated with a subscriber of said requesting CPE with said specific advertisement carried on said first and second program streams.
7. The method of claim 6 , wherein said new program stream contains said specific advertisement that is less tightly correlated to said at least one requesting CPE based at least in part on demographic data associated with a subscriber of said requesting CPE.
8. A method of operating a content delivery network having a plurality of consumer premises equipment (CPE) associated therewith, said method comprising:
receiving a program request from at least one CPE of said network;
evaluating at least two possible options for servicing said request to determine a most profitable option versus maximizing viewing impressions for a target advertisement, said act of evaluating comprising analyzing at least one operational consideration, viewing impression count for said target advertisement, and at least one profit or revenue consideration; and
performing at least one of: (i) creating a new program stream for servicing said request, and causing said at least one requesting CPE to tune thereto; and (ii) migrating said requesting CPE from a first program stream having content which is logically correlated to a demographic associated with said CPE to a second program stream less logically correlated to said demographic than said first program stream.
9. The method of claim 8 , wherein said network comprises a broadcast switched architecture network, and said act of evaluating is performed by a software entity disposed at least partly at a switching hub of said network.
10. The method of claim 9 , wherein said act of creating a new program stream comprises creating a stream having content at least partly determined based on a demographic associated with a user of said requesting CPE.
11. The method of claim 8 , further comprising, when said new program stream is created, enabling at least one second CPE to join said new program stream based at least in part on an evaluation of a sufficiency of said new program stream for viewing by said at least one second CPE.
12. A method of operating a content delivery network, comprising:
delivering at least first and second program streams to a plurality of user devices, programming content of each of said first and second program streams being tailored at least in part to one or more respective demographic variables;
receiving a program request from at least one user device;
identifying at least one projected bandwidth deficiency on said network;
evaluating a demographic data file associated with a subscriber associated to said at least one user device, a stream characterization data file associated with each of said first and second program streams, and at least one revenue consideration of said network to maximize viewing impressions for a target advertisement versus a most profitable delivery option for servicing said program request; and
based on said projected bandwidth deficiency, performing at least one of: (i) creating a third program stream for servicing said request, and causing said at least one user device to tune thereto; and (ii) selectively switching said at least one user device from said first program stream having content which is logically correlated to a demographic associated with said at least one user device to said second program stream, said second program stream being less logically correlated to said demographic associated with said at least one user device than said first program stream.
13. The method of claim 12 , wherein said act of selectively switching comprises switching enough ones of said plurality of user devices to substantially mitigate said identified deficiency.
14. The method of claim 12 , wherein said act of identifying said at least one projected bandwidth deficiency comprises:
determining a projected available bandwidth for some time in a future period;
determining a projected demand for said available bandwidth at said future period; and
determining said deficiency based at least on said projected available bandwidth and said projected demand.
15. The method of claim 14 , wherein at least one of said projected available bandwidth and said projected demand is based at least on historical data for said network.
16. The method of claim 12 , wherein said act of selectively switching comprises consolidating a plurality of users of said network onto one of said first or second streams so as to permit removal of an other of said first and second streams from delivery.
17. The method of claim 12 , wherein said act of evaluating said subscriber demographic data file and said steam characterization data file associated with each of said first and second program streams comprises evaluating a relationship between at least some demographic variables.
18. The method of claim 12 , wherein said relationship between said at least some demographic variables comprises a graded correlation between at least some of said demographic variables.
19. Apparatus for use in a content delivery network for delivery of programming to at least one consumer premises equipment (CPE), said apparatus comprising:
a processor;
a storage device;
an interface in data communication with said processor and said storage device, and at least one computer program configured to run on said processor, said at least one program comprising a plurality of instructions which are configured to, when executed, cause said apparatus to:
deliver at least first and second program streams to a plurality of CPE;
receive a program request from at least one CPE;
identify at least one projected bandwidth deficiency on said network;
evaluate a demographic data file associated with said at least one CPE, a stream characterization data file associated with each of said first and second program streams, and at least one profit or revenue consideration of said network to maximize viewing impressions for a target advertisement versus a most profitable delivery option for service of said program request;
based on said projected bandwidth deficiency:
create a third program stream to service said request, and cause said at least one CPE to tune thereto; or
switch said at least one CPE from said first program to said second program stream, which is less logically correlated to a demographic associated with said at least one CPE than said first program stream; and
remove said first program stream from delivery over said network.
20. The apparatus of claim 19 , wherein said apparatus is further configured to cause said at least one CPE to tune to a Quadrature Amplitude Modulation (QAM) related to said third or said second program stream.
21. The apparatus of claim 19 , wherein said apparatus comprises a control apparatus used in a broadcast switched architecture (BSA) network switching hub.
22. The apparatus of claim 19 , wherein said plurality of instructions are further configured to, when executed, cause said apparatus to evaluate at least one operational consideration related to a cost of bandwidth allocation.
23. The apparatus of claim 22 , wherein said plurality of instructions are further configured to, when executed, evaluate at least one operational consideration of said network.
24. The apparatus of claim 23 , wherein said at least one operational consideration comprises bandwidth availability.
25. The apparatus of claim 19 , wherein said plurality of instruction are further configured to, when executed, evaluate a correlation of at least one demographic associated with a subscriber of said at least one CPE with viewing impressions related to said specific advertisement carried on said first and second program streams.
26. The apparatus of claim 25 , wherein said third program stream comprises said specific advertisement that is less tightly correlated to said at least one CPE based at least in part on said demographic data associated with said CPE.