Cross-platform web-based native device feature access

1. A method for cross-platform web-based native device feature access, the method comprising:

receiving a call from a web application to access a native device feature, the call being redirected to a platform agnostic custom uniform resource locator (URL), wherein programming instructions, including code for the web application and code for a library for redirecting the call to the custom URL, are identical across different device platforms, and the library is used to generate the custom URL by serializing a JavaScript object to a JavaScript Object Notation (JSON) string that is encoded in the custom URL;

translating the custom URL into a native object call; and

accessing, by a processor, the native device feature based on the native object call.

2. The method of claim 1 , further comprising:

sending results from the accessing of the native device feature to a bridge server to provide a platform independent format of communicating back to the web application; and

forwarding the results from the bridge server to the web application.

3. The method of claim 2 , further comprising:

forwarding the results from the bridge server to the web application via a messaging bus built on bi-directional web communication technology.

4. The method of claim 1 , wherein the native device feature includes one of retrieval of device information, vibration of a device, selection of a photo from a photo gallery, uploading of a photo from the photo gallery, capturing of a photo from a device camera, and uploading of a photo from the device camera.

5. The method of claim 1 , further comprising:

including an action to be performed by the web application in the custom URL.

6. The method of claim 5 , wherein the action includes execution of the native device feature.

7. The method of claim 1 , wherein the web application includes a JavaScript based application programming interface (API), the method further comprising:

updating JavaScript API code online to update the web application.

8. The method of claim 1 , wherein the library is a JavaScript library.

9. The method of claim 1 , further comprising:

accessing code to translate the custom URL into the native object call; and

accessing the native device feature by accessing code to execute the native device feature,

wherein the code to translate the custom URL and the code to execute the native device feature is specific to a device platform.

10. The method of claim 1 , further comprising:

updating the web application to automatically implement the update on a plurality of devices including the different device platforms.

11. The method of claim 1 , further comprising:

permitting any web application that has proper authorization to be executed on a device including the native device feature, without an application store pre-approval process.

12. A system for web-based native device feature access, the system comprising:

a memory storing a module comprising machine readable instructions to:

receive a call from a web application to access a native device feature;

access code for a library to redirect the call to a platform agnostic custom uniform resource locator (URL), wherein programming instructions, including code for the web application and the code for the library, are identical across different device platforms, and the library is used to generate the custom URL by serializing a JavaScript object to a JavaScript Object Notation (JSON) string that is encoded in the custom URL;

access code to translate the custom URL into a native object call, the code to translate being specific to a device platform; and

access code to execute the native device feature based on the native object call, the code to execute being specific to the device platform; and

a processor to implement the module.

13. The system of claim 12 , wherein the native device feature includes one of retrieval of device information, vibration of a device, selection of a photo from a photo gallery, uploading of a photo from the photo gallery, capturing of a photo from a device camera, and uploading of a photo from the device camera.

14. The system of claim 12 , wherein the custom URL includes an action to be performed by the web application.

15. A non-transitory computer readable medium having stored thereon a computer executable program for web-based native device feature access, the computer executable program when executed causes a computer system to:

receive a call from a web application to access a native device feature;

redirect the call to a platform agnostic custom uniform resource locator (URL), wherein programming instructions, including code for the web application and code for a library for redirecting the call to the custom URL, are identical across different device platforms, and the library is used to generate the custom URL by serializing a JavaScript object to a JavaScript Object Notation (JSON) string that is encoded in the custom URL;

translate, by a processor, the custom URL into a native object call; and

access code to execute the native device feature based on the native object call, the code to execute being specific to a device platform.