Targeted content delivery using outdoor lighting networks (OLNs)
This invention describes a system and method to provide a service to advertisers and businesses that enables adaptation of advertising priorities using information collected by a lighting infrastructure. The system uses outdoor lighting networks to manage/control data sensors connected to a network, e.g. hosted at lighting units. This invention enables new business scenarios where operators and/or owners of the city's lighting infrastructure can provide a value added service or generate revenue from ad providers and local businesses by leveraging the data acquired through the lighting and adjacent infrastructure (e.g. sensors) to help the businesses to increase their advertising performance/targets; particularly, with respect to Location Based Services (LBS).
1. A targeted content delivery system, comprising:
an outdoor lighting network comprising a plurality of lighting units;
a central management server configured to manage the outdoor lighting network; and
at least one sensor configured to communicate with at least one lighting unit of the plurality of lighting units, said at least one sensor also configured to sense dynamic data consisting of traffic information, environmental information, imaging data, or combinations thereof and communicate said dynamic data to the central management server;
wherein the central management server is configured to:
receive information related to desired targeted content from a remote computing system; and
continuously analyze the sensed dynamic data, identify events or alerts associated with said information related to desired targeted content based on the analyzed sensed dynamic data and deliver target content delivery information to said remote computing system based on the identified event or alert;
wherein the remote computing system is configured to:
process and deliver targeted advertising content to one or more displays for displaying advertising content based on the target content delivery information provided by the central management server; and
process priorities of the targeted advertising content based at least in part on the target content delivery information provided by the central management server.
2. The system of claim 1 , further configured to:
receive one or more service requests from the remote computing system;
define events or target alerts associated with said one or more service requests;
adjust and schedule sensor measurements according to said one or more service requests;
aggregate data from the sensor;
analyze the data to identify patterns associated with the certain events or alerts; and,
inform the remote computing system when a certain event or alert is detected that may trigger one or more ads.
3. The system of claim 2 , wherein the system is configured to communicate between the central management server and the remote computing system in order to update content of the one or more ads.
4. The system of claim 2 , wherein the system is configured to communicate between the central management server and the remote computing system in order to update priorities of the targeted advertising content.
5. The system of claim 2 , wherein the system is configured to communicate between the central management server and the remote computing system in order to update one or more target areas of the one or more ads.
6. The system of claim 2 , wherein the system is configured to communicate between the central management server and the remote computing system in order to update bidding price of the one or more ads.
7. The system of claim 2 , wherein the system is configured to communicate between the central management server and the an ad provider computing system in order to negotiate with the remote computing system prices associated with said one or more service requests.
8. The system of claim 1 , wherein the remote computing system is configured to use location based service technology.