IP Library Granted Patent US 8,954,345
Granted Patent B2
US 8,954,345 · App. 13/588,234 · Granted Feb 10, 2015

Method and system for advertising using a mobile communication device

Inventors: David Bazil Foster (Laval, CA); Brandon Reti (Montreal, CA); Sebastien Pelletier (Montreal, CA); Jorge Ivan Manzanilla (Beaconsville, CA); Alain Lefebvre (Pointe-Claire, CA); Chant Boghosjikian (Laval, CA)
Assignee: Manwin Licensing International SARL
G06Q30/0267G06Q30/0251G06Q30/0276
View Patent ↗
Loading inventors, assignments & file history…
Monitor This Case
Get email alerts when status or documents change.
Order Certified Copies
Most orders are placed with the USPTO same day — all within 24 business hours.
Order via The Patent Place →
Pre-filled with this patent's details
Quick Facts
Patent No.
US 8,954,345
App. No.
13/588,234
Granted
Feb 10, 2015
Kind
B2
Abstract

A method for providing advertisements on mobile communication devices includes identifying at least one URL link to which it is desired to add an advertising functionality and adding the advertising functionality to the at least one URL link. Upon the addition of the advertising functionality to the at least one URL link, selection of the at least one URL link results in opening both a primary first web page directly associated with the at least one URL link clicked by the user and a secondary second web page.

Claims (36)

1. A method for providing advertisements on a mobile communication device, the method comprising the steps of;

identifying at least one uniform resource locator link to which it is desired to add an advertising functionality on the mobile communication device, wherein the mobile communication device includes a microprocessor, a user input mechanism, mobile access to a communication network selected from Wi-Fi, cellular networks, or other wireless data transmission mechanisms and a graphical user interface upon which is displayed a mobile web browser under control of the microprocessor, and wherein the mobile web browser supports multiple browser tabs;

adding the advertising functionality to the at least one uniform resource locator link that prevents default functionality of the mobile communication device regarding opening of the at least one uniform resource locator link;

wherein upon the addition of the advertising functionality to the at least one uniform resource locator link, selection of the at least one uniform resource locator link results in the microprocessor of the mobile communication device controlling and opening both a primary first web page directly associated with the at least one uniform resource locator link clicked by the user in a second browser tab and a secondary second web page and positioning the secondary second web page in a first browser tab under a display of the primary first web page in the second browser tab and outside an immediate focus of a mobile user.

2. The method according to claim 1 , wherein adding the advertising functionality includes parsing source code of a web page and attaching a piece of coding instructing the mobile communication device to act by opening both the primary first web page directly associated with the uniform resource locator link clicked by the user and the secondary second web page.

3. The method according to claim 2 , wherein the piece of coding is an online listener.

4. The method according to claim 1 , wherein the mobile communication device is a smartphone.

5. The method according to claim 1 , wherein the advertising functionality associated with at least one uniform resource locator link prevents default functionality of the mobile communication device regarding opening at least one uniform resource locator link.

6. The method according to claim 5 , wherein the advertising functionality determines whether the user of the mobile communication device has been previously presented with the secondary second web page.

7. The method according to claim 6 , wherein, if the advertising functionality determines the user of the mobile communication device has not been previously presented with the secondary second web page, the special function opens the primary first web page associated with the at least one uniform resource locator link in a second browser tab and opens the secondary second web page in a first browser tab hidden from view of the user of the mobile communication device.

8. A method for providing advertisements on a mobile communication device, the mobile communication device includes a microprocessor, a user input mechanism, mobile access to a communication network and a graphical user interface upon which is displayed a mobile web browser under the control of the microprocessor, wherein the mobile web browser supports multiple browser tabs, the method comprising the steps of;

identifying at least one uniform resource locator link to which it is desired to add an advertising functionality, the at least one uniform resource locator link being associated with source content of a primary first web page that prevents default functionality of the mobile communication device regarding opening of the at least one uniform resource locator link;

adding the advertising functionality to the at least one uniform resource locator link to create at least one modified uniform resource locator link, wherein upon the addition of the advertising functionality to the at least one uniform resource locator link, selection of the at least one modified uniform resource locator link results in opening both a primary first web page directly associated with the at least one uniform resource locator link clicked by the user and a secondary second web page;

receiving from a user of the mobile communication device a request for source content containing the at least one modified uniform resource locator link;

transmitting to the user the source content for viewing in a first browser tab of the mobile web browser;

receiving from the user of the mobile communication device a request for the source content associated with the at least one modified uniform resource locator link;

opening a second browser tab and transmitting a primary first web page directly associated with the at least one uniform resource locator link for viewing in the second browser tab;

transmitting a secondary second web page for viewing in the first browser tab which is positioned hidden from view by the user of the mobile communication device; and

viewing the primary first web page in the second browser tab and viewing the secondary second web page in the first browser tab upon closure of the second browser tab.

9. The method according to claim 8 , wherein adding the advertising functionality includes parsing source code of a web page and attaching a piece of coding instructing the mobile communication device to act by opening both the primary first web page directly associated with the uniform resource locator link clicked by the user and the secondary second web page.

10. The method according to claim 9 , wherein the piece of coding is an online listener.

11. The method according to claim 8 , wherein the mobile communication device is a smartphone.

12. The method according to claim 8 , wherein the advertising functionality associated with the at least one uniform resource locator link prevents default functionality of the mobile communication device regarding opening at least one uniform resource locator link.

13. The method according to claim 12 , wherein the advertising functionality determines whether the user of the mobile communication device has been previously presented with the secondary second web page.

14. The method according to claim 13 , wherein, if the advertising functionality determines the user of the mobile communication device has not been previously presented with the secondary second web page, the special function opens the primary first web page associated with the uniform resource locator link in a second browser tab and opens the secondary second web page in a first browser tab hidden from view of the user of the mobile communication device.

15. A mobile communication device, comprising:

a microprocessor,

a user input mechanism,

mobile access to a communication network selected from Wi-Fi, cellular networks, or other wireless data transmission mechanisms, and

a graphical user interface upon which is displayed on a mobile web browser under the control of the microprocessor, wherein the mobile web browser supports multiple browser tabs;

a uniform resource locator link viewed upon the graphical user interface, the uniform resource locator being modified with advertising functionality that prevents default functionality of the mobile communication device regarding opening the uniform resource locator link and instead the microprocessor of the mobile communication device opens a primary first web page associated with the uniform resource locator link in a new browser tab and opens the secondary second web page in the first browser tab and positioning the first browser tab under a display of the primary first web page and outside immediate focus of a mobile user.

16. The mobile communication device according to claim 15 , wherein the advertising functionality is a piece of coding instructing the mobile communication device to act by opening both the primary first web page directly associated with the uniform resource locator link clicked by the user and the secondary second web page.

17. The mobile communication device according to claim 16 , wherein the piece of coding is an online listener.

18. The mobile communication device according to claim 15 , wherein the mobile communication device is a smartphone.

19. The mobile communication device according to claim 15 , wherein the advertising functionality determines whether the user of the mobile communication device has been previously presented with the secondary second web page.

20. The mobile communication device according to claim 19 , wherein, if the advertising functionality determines the user of the mobile communication device has not been previously presented with the secondary second web page, and opens the primary first web page associated with the uniform resource locator link in a second browser tab and opens the secondary second web page in a first browser tab hidden from view of the user of the mobile communication device.

Assignments (5)
ASSIGNMENT OF GRANT OF A SECURITY INTEREST FOR REEL 046398, FRAME 0307 Recorded Apr 16, 2021
From: LUCID TRUSTEE SERVICES LIMITED
To: I2 CAPITAL TRUST CORPORATION LTD
Reel/Frame 055953/0051 →
SECURITY INTEREST Recorded Jul 19, 2018
From: LICENSING IP INTERNATIONAL SARL
To: LUCID TRUSTEE SERVICES LIMITED
Reel/Frame 046398/0307 →
RELEASE OF SECURITY INTEREST Recorded May 15, 2018
From: CORTLAND CAPITAL MARKET SERVICES LLC
To: LICENSING IP INTERNATIONAL S.A.R.L.
Reel/Frame 045807/0624 →
CHANGE OF NAME Recorded Feb 10, 2015
From: MANWIN LICENSING INTERNATIONAL SARL
To: LICENSING IP INTERNATIONAL SARL
Reel/Frame 034944/0850 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 4, 2012
From: FOSTER, DAVID BRAZIL; RETI, BRANDON; PELLETIER, SEBASTIEN; MANZANILLA, JORGE IVAN; LEFEBVRE, ALAIN; BOGHOSJIKIAN, CHANT
To: MANWIN LICENSING INTERNATIONAL SARL
Reel/Frame 028892/0830 →
Continuity (2)
Provisional Application 61613266 · Mar 20, 2012
Related Publication 20130254037A1 · Sep 26, 2013