System and method for brand management using social networks
A system for brand management using social networks comprising an application server, social network crawler software modules, third party service integration software modules, an analytics server, a report generator, a search engine, a behavioral analysis engine, a recommendation engine, and a database. A user registers and provides data pertaining to a brand. Upon retrieving content from a plurality of social networks pertaining to the brand, the analytics server module analyzes the content to a content value specific to the brand among members of the social networks. The behavioral analysis engine obtains content elements generated by a first member a social network and analyzes the first member's behavior to compute an audience value of the first member. The report generator prepares reports specific to the brand, the reports comprising at least indicia of content value, indicia of audience value, and recommendations for improving member engagement with the brand.
1. A system for brand management using social networks comprising:
an application server computer connected to a data network and comprising at least a message handling software module acting as a message bus;
a plurality of social network crawler software modules operating on a server computer connected to the data network;
a plurality of third party service integration software modules operating on a server computer connected to the data network;
an analytics server software module operating on a server computer connected to the data network;
a report generator software module operating on a server computer connected to the data network;
a search engine software module operating on a server computer connected to the data network;
a behavioral analysis engine software module operating on a server computer connected to the data network;
a recommendation engine operating on a server computer connected to the data network; and
a database connected to the data network;
wherein a user registers with the application server and provides a plurality of data elements pertaining to a brand associated with the user, and the user provides credentials enabling the plurality of social network crawlers to retrieve data relevant to the brand from a plurality of social networks using the credentials;
wherein, upon initially and periodically retrieving content from a plurality of social networks pertaining to the brand, the analytics server module analyzes the content pertaining to the brand to determine a plurality of indicia of content value specific to the brand among members of the plurality of social networks;
wherein the behavioral analysis engine obtains a plurality of content elements generated by a first member of one or more social networks and analyzes the first member's social behavior in order to compute an indicia of an audience value of the first member; and
wherein the report generator prepares and makes available to the user a plurality of reports specific to the brand, the reports comprising at least the indicia of content value, the indicia of audience value, and at least one recommendation from the recommendation engine to assist the user in improving perception of or engagement with the brand by the plurality of members.