PREDICTING THE EFFECT OF INCENTIVE PROGRAMS

1 . A computer system for tracking automotive product and financial data for manufacturer incentive programs, the system comprising:

at least one computer-readable medium storing a plurality of software modules, wherein each of the software modules comprises computer-executable instructions; and

computer hardware comprising at least one computer processor in communication with the computer-readable medium and configured to execute the software modules to convey an incentive planning report, wherein the software module comprises:

a current contract search module configured access at least one data repository that stores contract information and allow a user to:

select, enter, view, search, or calculate vehicle information, vehicle information comprising at least one of the following: vehicle make, vehicle year, vehicle class, vehicle trim level, or vehicle model; and

select, enter, view, search, or calculate information related to the contract on the vehicle, such information comprising at least one of the following: whether the contract is a lease or not, balloon region, contract date, maturity date, contract term, interest rate, or money factor; and

a proposed new contract module configured to allow a user to:

select, enter, view, search, or calculate vehicle information, vehicle information comprising at least one of the following: vehicle make, vehicle year, vehicle class, vehicle trim level, or vehicle model; and

select, enter, view, search, or calculate information related to a proposed new contract, such information comprising at least one of the following: whether the proposed new contract is a lease or not, whether the proposed new contract is retail or not, whether the proposed new contract has a balloon payment or not, lease incentive, retail incentive, balloon incentive, lease mileage, acquisition fee, customer down-payment, dealer participation, percentage of manufacturer's suggested retail price, and payments waived;

a results module configured to convey the incentive planning report based on the information selected, entered, viewed, searched, or calculated with the current contract search module and the proposed new contract module, conveyed information comprising at least one of the following: contracts, alerts, and percent, the results module further configured to provide grand totals, yearly totals, class totals, year-class totals, and model totals for the same information.

2 . A method of evaluating the effect of planned, future or hypothetical incentive programs on a financial arrangement that could be offered to a customer, the method comprising the steps of:

receiving customer data corresponding to financial terms of current agreements of one or more customers;

receiving hypothetical incentive data comprising one or more incentives;

using the customer data and the hypothetical incentive data to create a potential customer pool comprising one or more customers for which a replacement product and a replacement financial agreement has financial terms substantially similar to financial terms of a current product and current financial agreement;

generating a summary report that includes the customers in the potential customer pool, the summary report including the total number of customers in the potential customer pool, divided by segments corresponding to one of the following:

the current make and model of the customers' vehicles;

the model year of the customers' vehicles.