Virtual planogram management, systems, and methods
View Patent ↗Systems and methods of constructing and managing virtual planograms are presented. Contemplated systems allow for construction of a virtual planogram, which can be used to present consumers virtual inventory items as being available for purchase via a display device. The display device can include an electronic billboard within an establishment, a mall for example, or include a user's smart device, a cell phone or tablet for example.
1. An interactive transaction system, comprising:
a first device comprising a camera, a processor, a recognition module, and a display, the recognition module configuring the processor to:
capture image data, via the camera, of physically present product items;
convert image data of physical features of the physically present product items into image features;
obtain a virtual planogram selected based on the image features wherein the selected virtual planogram includes a virtual product display fixture based on a real-world product display fixture, and comprising an expansion of the real-world product display fixture to unavailable real-world space;
present a virtual store space relative to the physically present product items, wherein the virtual store space comprises a first representation of a first virtual inventory item of a first retailer, and a second representation of a second virtual inventory item of a second different retailer, and wherein the first and second representations are presented on the product display fixture according to the virtual planogram;
a consumer interface configured to obtain a consumer selection associated with at least one of the first and second virtual inventory items; and
a transaction device configured to obtain account data related to a consumer and the consumer selection, and initiate a transaction associated with the consumer selection.
2. The system of claim 1 , wherein the virtual planogram comprises a continuous planogram.
3. The system of claim 1 , wherein the virtual planogram comprises a for-fee planogram.
4. The system of claim 3 , wherein the for-fee planogram comprises a product placement policy based on a fee schedule.
5. The system of claim 1 , wherein the first retailer is a retailer of a first class of goods in a classification scheme, and the second retailer is a retailer of a second different class of goods in the classification scheme.
6. The system of claim 5 , wherein the classification scheme is an International Classification of Goods and Services associated with the United States Patent and Trademark Office.
7. The system of claim 1 , wherein the first retailer and the second retailer are retailers of a first shopping complex.
8. The system of claim 1 , wherein the first device is configured to display a navigable representation of at least a portion of an existing shopping complex.
9. The system of claim 8 , wherein the first device is configured to communicate over a network of the existing shopping complex.
10. The system of claim 8 , wherein the first device composes a kiosk.
11. The system of claim 1 , wherein at least one the first and second representations comprises a digital model.
12. The system of claim 1 , wherein at least one of the first and second representations comprises motion imagery.
13. The system of claim 1 , wherein the first device is associated with a public transportation station.
14. The system of claim 13 , wherein the public transportation station is an airport.
15. The system of claim 13 , wherein the public transportation station is a train station.
16. The system of claim 13 , wherein the public transportation station is a bus station.
17. The system of claim 13 , wherein the public transportation station is a subway station.
18. The system of claim 1 , wherein the first device is associated with an establishment that provides lodging.
19. The system of claim 1 , wherein the first device is associated with an establishment that provides tourism services.
20. A method of initiating a transaction via a virtual shopping experience, comprising:
providing access to a computer controllable display;
capturing image data, via a camera, of physically present product items;
converting, via a planogram server utilizing a processor and a recognition module, the captured image data of physical features of physically present product items into image features;
selecting, via the planogram server, a virtual planogram based on the image features, wherein the selected virtual planogram includes a virtual product display fixture based on a real-world product display fixture, and comprising an expansion of the real-world product display fixture to unavailable real-world space;
configuring the display to present, relative to the physically present product items, a first virtual shelf comprising the virtual product display fixture and first and second virtual inventory items according to the virtual planogram;
allowing a user, via the display, to select at least one of the first and second virtual inventory items;
configuring a transaction device, coupled to the display, to receive account data associated with a user and the selected virtual inventory item; and
initiating a transaction, via the transaction device, using a transaction protocol and the account data.
21. The method of claim 20 , wherein the transaction is initiated over a network.
22. The method of claim 20 , wherein the first virtual inventory item is an inventory item of a first retailer, and the second virtual inventory item is an inventory item of a second different retailer.
23. The method of claim 20 , wherein the transaction device composes the display.
24. The method of claim 20 , wherein the transaction device comprises a user device.
25. The method of claim 24 , wherein the user device comprises a camera-enabled device.
26. The method of claim 20 , wherein the transaction comprises at least one of a purchase, an order, a download, a sample, and a 3-D print job.
27. The method of claim 20 , wherein the step of providing the display comprises providing the display to an existing shopping center.
28. The method of claim 20 , wherein the virtual planogram comprises a real-time user-interactive virtual planogram.
29. The method of claim 20 , wherein the first virtual inventory item is representative of a first real inventory item of a first retailer, and the second virtual inventory item is representative of a second real inventory item of a second retailer.
30. The method of claim 29 , wherein the first retailer is different from the second retailer.
31. The method of claim 29 , wherein the first and second inventory items are selected according to a user geographic protocol.
32. The method of claim 20 , wherein the display is associated with a public transportation station.
33. The method of claim 32 , wherein the public transportation station is an airport.
34. The method of claim 32 , wherein the public transportation station is a train station.
35. The method of claim 32 , wherein the public transportation station is a bus station.
36. The method of claim 32 , wherein the public transportation station is a subway station.
37. The method of claim 20 , wherein the display is associated with an establishment that provides lodging.
38. The method of claim 20 , wherein the display is associated with an establishment that provides tourism services.
39. The method of claim 20 , wherein the transaction is a purchase of the selected inventory item.
40. The method of claim 39 , further comprising the step of initiating a delivery of the selected inventory item to a destination location selected by the user.
41. The method of claim 40 , wherein the destination location is within 100 feet of a location of the transaction device.
42. The method of claim 41 , wherein the destination location is at least 30 miles away from a location of the transaction device.
43. The method of claim 42 , wherein the destination location is at least 200 miles away from the location of the transaction device.
44. The method of claim 20 , wherein the selected inventory item comprises a purchasable product associated with an airport.
45. The method of claim 20 , wherein the transaction device is further configured to authenticate the user as a qualified user.