IP Library Granted Patent US 9,436,947
Granted Patent B2
US 9,436,947 · App. 13/675,006 · Granted Sep 6, 2016

Systems and methods for conducting surveys

Inventor: William Robert Thiel (Duluth, GA)
Assignee: COX MEDIA GROUP DIGITAL DEVELOPMENT, INC.
G06Q30/0201
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Quick Facts
Patent No.
US 9,436,947
App. No.
13/675,006
Granted
Sep 6, 2016
Kind
B2
Abstract

Systems and methods for conducting one or more surveys are provided herein. In certain embodiments, one or more participants may be identified to take part in a survey. Each of the participants may be associated with a respective user computing device. The user computing devices may present each of the participants with content to rate and/or review. In this manner, each of the participants may provide a review and/or rating of the content via the user computing devices. Further, based at least in part on the review and/or rating of the content, a survey profile of the content may be determined.

Claims (56)

1. A method of conducting a survey, comprising:

identifying a central area having a predefined boundary for surveying one or more participants, each being associated with a respective user device;

determining that a first user device associated with a first participant is within the identified central area and in response providing, over a wireless mobile network, at least a portion of survey content and first data defining a first order of presentation of the survey content to the first user device;

determining that a second user device associated with a second participant is within the identified central area and in response providing, over the wireless mobile network, at least a portion of the survey content and second data defining a second order of presentation of the survey content to the second user device;

receiving, by the at least one processor, a review or rating of the survey content from at least the first and the second user devices;

based at least in part on receiving the review or rating from the first and second user devices, determining, by the at least one processor and based at least in part on the reviews or ratings of the survey content received from the first and second user devices, that the order of the content presented at the first and second user devices impacted the review or ratings of the survey content;

revising, by the at least one processor and based at least in part on the review or rating of the survey content presented at the first user device exceeding the review or rating of the survey content presented at second user device, the order in which subsequent survey content to be reviewed or rated is sent to other user devices associated with other participants from the one or more participants, wherein revising the order comprises for at least one of the subsequent survey content sent to one of the other user devices changing the order from the second order to the first order;

revising, by the at least one processor and based at least in part on the review or rating of the survey content received from the first and the second user devices, one or more parameters associated with subsequent content to be reviewed or rated that is sent to at least one of the one or more participants, wherein the one or more parameters comprises a length of the content presented to at least one of the one or more participants;

determining, by the at least one processor and based at least in part on the review or rating of the survey content by at least one of the one or more participants, a survey profile of the content; and

in response to revising the order, providing over the wireless mobile network, instructions to a content providing management system to present content from the survey content at the first order to a plurality of user devices.

2. The method of claim 1 , further comprising:

determining that a fourth user device associated with a fourth participant is within the identified central area and in response providing, over a mobile network, particular survey content different from the survey content to the fourth user device.

3. The method of claim 1 , further comprising dynamically updating, by the at least one processor, the survey profile of the content as the reviews or ratings of the content are received.

4. The method of claim 3 , further comprises transmitting, by the at least one processor, the dynamically updated survey profile of the content to a test sponsor in real-time.

5. The method of claim 1 , wherein the content is streamed to the user computing devices.

6. The method of claim 1 , wherein the content comprises one or more images, videos, recordings, or excerpts thereof.

7. The method of claim 1 , wherein the content comprises one or more songs, videos, personality screen tests, billboards, advertisements, logos, messaging, talking points, multimedia content, or excerpts thereof.

8. The method of claim 1 , wherein the user computing devices comprise a number of graphical user interface elements.

9. The method of claim 8 , wherein the graphical user interface elements are configured to enable at least one of the one or more participants to rate or review the content.

10. The method of claim 8 , wherein the graphical user interface elements are configured to enable at least one of the one or more participants to at least partially control the content.

11. The method of claim 1 , further comprising:

monitoring, by the at least one processor, one or more biometrics of at least one of the one or more participants; and

revising, by the at least one processor and based at least in part on the one or more biometrics of at least one of the one or more participants, subsequent content to be reviewed or rated that is presented to at least one of the one or more participants; or

revising, by the at least one processor and based at least in part on the one or more biometrics of at least one of the one or more participants, one or more parameters associated with the content to be reviewed or rated that is presented to at least one of the one or more participants.

12. The method of claim 1 further comprising:

determining that a third user device associated with a third participant is outside the identified central area and in response not providing the survey content to the third user device.

13. A system for conducting a survey at a central location, comprising:

at least one memory that stores computer-executable instructions;

at least one processor configured to access the at least one memory, wherein the at least one processor is configured to execute the computer-executable instructions to perform operations comprising:

identifying a central area having a predefined boundary for surveying one or more participants, each being associated with a respective user device;

determining that a first user device associated with a first participant is within the identified central area and in response providing, over a wireless mobile network, at least a portion of survey content and first data defining a first order of presentation of the survey content to the first user device;

determining that a second user device associated with a second participant is within the identified central area and in response providing, over the wireless mobile network, at least a portion of the survey content and second data defining a second order of presentation of the survey content to the second user device;

receiving, by the at least one processor, a review or rating of the survey content from at least the first and the second user devices;

based at least in part on receiving the review or rating from the first and second user devices, determining, by the at least one processor and based at least in part on the reviews or ratings of the survey content received from the first and second user devices, that the order of the content presented at the first and second user devices impacted the review or ratings of the survey content;

revising, by the at least one processor and based at least in part on the review or rating of the survey content presented at the first user device exceeding the review or rating of the survey content presented at second user device, the order in which subsequent survey content to be reviewed or rated is sent to other user devices associated with other participants from the one or more participants, wherein revising the order comprises for at least one of the subsequent survey content sent to one of the other user devices changing the order from the second order to the first order;

revising, by the at least one processor and based at least in part on the review or rating of the survey content received from the first and the second user devices, one or more parameters associated with subsequent content to be reviewed or rated that is sent to at least one of the one or more participants, wherein the one or more parameters comprises a length of the content presented to at least one of the one or more participants;

determining, by the at least one processor and based at least in part on the review or rating of the survey content by at least one of the one or more participants, a survey profile of the content; and

in response to revising the order, providing over the wireless mobile network, instructions to a content providing management system to present content from the survey content at the first order to a plurality of user devices.

14. The system of claim 13 , wherein the instructions further comprise:

determining that a fourth user device associated with a fourth participant is within the identified central area and in response providing, over a mobile network, particular survey content different from the survey content to the fourth user device.

15. The system of claim 13 , wherein the user computing devices are preloaded with the content.

16. The system of claim 13 , wherein the content is streamed to the user computing devices.

17. The system of claim 13 , wherein the content comprises one or more images, videos, recordings, or excerpts thereof.

18. The system of claim 13 , wherein the user computing devices comprise a number of graphical user interface elements.

19. The system of claim 18 , wherein the graphical user interface elements are configured to enable at least one of the one or more participants to rate or review the content.

20. The system of claim 18 , wherein the graphical user interface elements are configured to enable at least one of the one or more participants to at least partially control the content.

21. One or more computer-readable media storing computer-executable instructions that, when executed by at least one processor, configure the at least one processor to perform operations comprising:

identifying a central area having a predefined boundary for surveying one or more participants, each being associated with a respective user device;

determining that a first user device associated with a first participant is within the identified central area and in response providing, over a wireless mobile network, at least a portion of the survey content and first data defining a first order of presentation of the survey content to the first user device;

determining that a second user device associated with a second participant is within the identified central area and in response providing, over the wireless mobile network, at least a portion of the survey content and second data defining a second order of presentation of the survey content to the second user device;

receiving, by the at least one processor, a review or rating of the survey content from at least the first and the second user devices;

based at least in part on receiving the review or rating from the first and second user devices, determining, by the at least one processor and based at least in part on the reviews or ratings of the survey content received from the first and second user devices, that the order of the content presented at the first and second user devices impacted the review or ratings of the survey content;

revising, by the at least one processor and based at least in part on the review or rating of the survey content presented at the first user device exceeding the review or rating of the survey content presented at second user device, the order in which subsequent survey content to be reviewed or rated is sent to other user devices associated with other participants from the one or more participants, wherein revising the order comprises for at least one of the subsequent survey content sent to one of the other user devices changing the order from the second order to the first order;

revising, by the at least one processor and based at least in part on the review or rating of the survey content received from the first and the second user devices, one or more parameters associated with subsequent content to be reviewed or rated that is sent to at least one of the one or more participants, wherein the one or more parameters comprises a length of the content resented to at least one of the one or more participants;

determining, by the at least one processor and based at least in part on the review or rating of the survey content by at least one of the one or more participants, a survey profile of the content; and

in response to revising the order, providing over the wireless mobile network, instructions to a content providing management system to present content from the survey content at the first order to a plurality of user devices.

Assignments (4)
NOTICE OF GRANT OF SECURITY INTEREST IN INTELLECTUAL PROPERTY (SECOND LIEN) Recorded Nov 1, 2024
From: CMG MEDIA CORPORATION
To: WILMINGTON TRUST, NATIONAL ASSOCIATION, AS COLLATERAL AGENT
Reel/Frame 069290/0095 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Dec 20, 2019
From: COX MEDIA GROUP DIGITAL DEVELOPMENT, INC.
To: TERRIER MEDIA BUYER, INC.
Reel/Frame 051346/0819 →
FIRST LIEN SECURITY AGREEMENT Recorded Dec 18, 2019
From: TERRIER MEDIA BUYER, INC.
To: ROYAL BANK OF CANADA
Reel/Frame 051365/0893 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 13, 2012
From: THIEL, WILLIAM ROBERT
To: COX MEDIA GROUP DIGITAL DEVELOPMENT, INC.
Reel/Frame 029284/0375 →
Continuity (1)
Related Publication 20140134589A1 · May 15, 2014