Providing an advertisement associated with a keyword search for an activity of interest

1. A computer implemented method for associating an advertisement with a search result, comprising:

receiving from a search request user an activity keyword for performing a computer implemented search, wherein the search request user has a social network account that allows the social network user to form relationships by invitation with other social network users and to share private social network data on the social network through the relationships;

providing a first database stored on a tangible medium, the database storing activities associated with geographic locations, wherein the first database includes activity terms derived from private social network data having permission rules associated therewith that restrict access of the private social network data to particular members of the social network;

searching the first database using the activity keyword to identify an activity in the database related to the activity keyword;

generating a search result based on the identified activity;

identifying a geographic location associated with the identified activity;

using the identified geographic location associated with the identified activity to select one or more advertisements; and

sending the one or more selected advertisements with the search result to an electronic device of the search request user.

2. The method of claim 1 , wherein the one or more advertisements relate to an activity different than the activity keyword.

3. The method of claim 1 , wherein the social network data is from a social network having at least 1 million users.

4. The method of claim 1 , wherein the association of at least a portion of the activities to the geographic locations in the first database is derived from social network data.

5. The method of claim 4 , wherein the association derived from the social network data is derived from private social network data.

6. The method of claim 1 , wherein the advertisement is selected at least in part based on private social network data.

7. The method of claim 6 , wherein the social network data is from a social network having at least 1 million users.

8. The method of claim 1 , further comprising receiving authentication data from the social network user for accessing the private social network data on the social network user account.

9. The method of claim 6 , wherein the private social network data used to select the advertisement includes a social network relationship with the search request user.

10. The method of claim 6 , wherein the private social network data used to select the advertisement is derived from text or pictures posted on the social network.

11. The method of claim 10 , wherein the text or pictures are provided to the social network by the search request user.

12. The method of claim 1 , further comprising providing a search results list to the search request user.

13. The method of claim 12 , wherein the search results list includes selectable links to the first database and/or a second database.

14. The method of claim 13 , wherein the search results list includes selectable links to private social network data and to non-social network data publicly available on the World Wide Web.

15. The method of claim 1 , wherein the activity keyword is a participle.

16. A system comprising one or more computers configured to perform the method of claim 1 .