Internet marketing analytics system
View Patent ↗An internet marketing analytics system to quantify visitor website activity, the system including a database having a plurality of parameters having any portion of the following; site visits, total revenue, bounce rate, conversion rate, orders, average order value, value per visit, pages per visit, new visits, units, cart additions, cart removals, internal search, click through rate, revenue per visit, open rate, email list, impressions, visit duration, percent new visitors, percent return visitors, post volume, net promoter score, social referring traffic, total cost, search term, exit rate, page views, and product type, plus non website related visitor internet activity. The system producing a multi-variate visual spatial display of the database including at least three parameters being simultaneously displayed and modifying the display to selectively emphasize a parameter to be displayed as an X, Y, or Z axis for clarity, for modifying a component of the database to optimize website efficiency.
1. A computer implemented system for optimizing efficiency of a website, comprising:
memory capable of storing internet activity parameters generated by visitor activity level on the website; and
a processor configured to:
process the internet activity parameters to generate a multivariate visual spatial display represented as a three dimensional cube concurrently displaying each of at least five dimensions of the internet activity parameters occurring over a selected time period, the three dimensional cube displaying composite data derived from at least two dimensions of the internet activity parameters,
detect at least one abnormal grouping of the parameters within the multivariate visual spatial display, the abnormal grouping being selected from the group including: clusters, outliers, and gaps, and
dynamically alter, in response to detecting the at least one abnormal grouping, a viewing position of an X, Y, or Z axis of the three dimensional cube on a display device to bring the at least one abnormal grouping of parameters to the attention of the user,
optimize product performance efficiency of the website by outputting, based on the at least one abnormal grouping of parameters, an action related to one or more products on the website to manipulate the one or more products on the website.
2. The computer implemented system of claim 1 , further comprising an input communicatively coupled with the memory for receiving the internet activity parameters from an internet activity database located on a remote host server.
3. The computer implemented system of claim 1 , wherein the internet activity parameters are stored within an internet activity database that is built within the memory.
4. The computer implemented system of claim 1 , the processor further configured to manipulate the multivariate visual spatial display through selecting data range, transforming data, zooming, panning, and altering viewing position.
5. The computer implemented system of claim 1 , the X, Y, and Z axis of the three dimensional cube each respectively representing a raw data attribute of one dimension of the internet activity parameters.
6. The computer implemented system of claim 1 , the X, Y, and Z axis of the three dimensional cube each individually or collectively representing composite data derived from at least two dimensions of the internet activity parameters based on one or more of principal component analysis, partial least square analysis, and factor analysis.
7. The computer implemented system of claim 6 , wherein three of the at least five dimensions of the internet parameters and composite data are represented respectively on the X, Y, and Z axis of the three dimensional cube, the other of the at least five dimensions of the internet parameters and composite data are respectively represented by a display characteristic selected from the group including: (a) a plurality of different colors, (b) a plurality of different text sizes, (c) a plurality of different surface textures, and (d) a plurality of different geometric feature shapes.
8. The computer implemented system of claim 1 , the processor further configured to, prior to the outputting the action:
re-process the at least five of the internet activity parameters, using a hypothetical value for a selected one of the at least five of the internet activity parameters, such that the values of the other of the at least five of the internet activity parameters are updated as resultant hypothetical internet activity parameters based upon dynamic interrelationship mapping between the at least five of the internet activity parameters, and
generate a multivariate visual spatial hypothetical display represented as a three dimensional cube concurrently displaying each of (i) the hypothetical value for the selected one and (ii) the resultant hypothetical internet activity parameters.
9. The computer implemented system of claim 1 , the internet parameters representing parameters associated with the website selected from the group including: number of customer visits, sales revenue, number of customer identified webpage open rates, customer bounce rates, customer exit rate, customer conversion rates, number of customer click throughs, number of customer click through identified categories, number of new customer goods and services orders, number of return customer goods and services orders, number of units per order, number of shopping cart additions, number of shopping cart removals, number of internal searches, number of internal search identified categories, customer average order value, customer sales revenue value per visit, number of identified pages viewed per customer visit, number of customer email signups, number of customer identified webpage impressions per visit, time period of customer website visit, number of return website customers, number of new website customers, number of customer identified referral sources, business cost per customer, total website revenues by business identified categories, and number of new customer visits.
10. A computer implemented method for optimizing efficiency of a website, comprising:
storing, within non-transitory memory, internet activity parameters generated by visitor activity level on the website;
processing, using a processor, the internet activity parameters to generate a multivariate visual spatial display represented as a three dimensional cube concurrently displaying each of at least five dimensions of the internet activity parameters occurring over a selected time period, the three dimensional cube displaying composite data derived from at least two dimensions of the internet activity parameters;
detecting at least one abnormal grouping of the displayed parameters within the multivariate visual spatial display, the abnormal grouping selected from the group including: clusters within the displayed parameters, outliers within the displayed parameters, and gaps within the displayed parameters; and
dynamically altering, in response to detecting the at least one abnormal grouping, a viewing position of an X, Y, or Z axis of the three dimensional cube on a display device to bring the at least one abnormal grouping of parameters dynamically to the attention of the user, and
optimize product performance efficiency of the website by outputting, from the processor and based on the at least one abnormal grouping of parameters, an action related to one or more products on the website to manipulate the one or more products on the website.
11. The computer implemented method of claim 10 , further comprising receiving, at an input communicatively coupled with the memory, the internet activity parameters from an internet activity database located on a remote host server.
12. The computer implemented method of claim 10 , wherein the step of storing further includes building an internet activity database within the non-transitory memory.
13. The computer implemented method of claim 10 , further comprising manipulating the multivariate visual spatial display through selecting data range, transforming data, zooming, panning, and altering viewing position.
14. The computer implemented method of claim 10 , the step of generating the multivariate visual spatial display comprising displaying the X, Y, and Z axis of the three dimensional cube each respectively representing a raw data attribute of one of the internet activity parameters.
15. The computer implemented method of claim 10 , the step of generating the multivariate visual spatial display comprising displaying the X, Y, and Z axis of the three dimensional cube each individually or collectively representing composite data derived from the internet activity parameters based on at least one of principal component analysis, partial least square analysis, and factor analysis.
16. The computer implemented method of claim 10 , the step of generating the multivariate visual spatial display comprising:
displaying three of the internet parameters or composite data respectively on the X, Y, and Z axis of the three dimensional cube, and
displaying the other of the at least five of the at least five of the internet parameters or composite data are respectively represented by a display characteristic selected from the group including: (a) a plurality of different colors, (b) a plurality of different text sizes, (c) a plurality of different surface textures, and (d) a plurality of different geometric feature shapes.
17. The computer implemented method of claim 10 , further comprising, prior to the step of outputting:
re-processing, via the processor, the at least five of the internet activity parameters, using a hypothetical value for a selected one of the at least five of the internet activity parameters, such that the values of the other of the at least five of the internet activity parameters are updated as resultant hypothetical internet activity parameters based upon dynamic interrelationship mapping between the at least five of the internet activity parameters, and
generating a multivariate visual spatial hypothetical display represented as a three dimensional cube concurrently displaying each of (i) the hypothetical value for the selected one and (ii) the resultant hypothetical internet activity parameters.
18. The computer implemented method of claim 10 , the internet parameters representing parameters associated with the website selected from the group including: number of customer visits, sales revenue, number of customer identified webpage open rates, customer bounce rates, customer exit rate, customer conversion rates, number of customer click throughs, number of customer click through identified categories, number of new customer goods and services orders, number of return customer goods and services orders, number of units per order, number of shopping cart additions, number of shopping cart removals, number of internal searches, number of internal search identified categories, customer average order value, customer sales revenue value per visit, number of identified pages viewed per customer visit, number of customer email signups, number of customer identified webpage impressions per visit, time period of customer website visit, number of return website customers, number of new website customers, number of customer identified referral sources, business cost per customer, total website revenues by business identified categories, and number of new customer visits.
19. The computer implemented system of claim 1 , the action being to change the price of the product on the website.
20. The computer implemented system of claim 1 , the action being to change position of the product on the website.
21. The computer implemented system of claim 1 , the action being to change metadata of the product on the website, the metadata including one or more of product category, on-website search data.