Methods and systems for creating an advertising database

1. A computerized method for inserting information into an advertising database, comprising

processing, by a processor, an information database using orthogonal corpus indexing and a seed topic to derive a plurality of keywords, wherein the information database includes a first plurality of documents associated with the seed topic and a second plurality of documents associated with other topics, wherein the orthogonal corpus indexing processes the information database to derive the plurality of keywords, and wherein the plurality of keywords distinguishes the first plurality of documents from the second plurality of documents;

sending, from the processor, a first query to a search engine, wherein the first query includes a first keyword from the plurality of keywords;

processing, by the processor, a first results page to determine content relating to a classification selected from a group of classifications, the group of classifications including an advertiser, an advertisement, an ad word, and an advertising link page, the first results page being provided by the search engine in response to the first query having the first keyword; and

inserting, by the processor, the determined content in the advertising database based on the classification of the determined content.

2. The method of claim 1 , comprising

receiving a web page having at least one of an advertisement, an ad word, a public filing, and a product description relating to an advertiser;

processing, by the processor, the received web page to determine content and respective classification; and

inserting the determined content with respective classification in the advertising database.

3. The method of claim 1 , wherein the information database includes at least one of an encyclopedia, a text book, a reference book, a periodical, and a web site.

4. The method of claim 1 , wherein the seed topic is received from a user.

5. The method of claim 1 , wherein the seed topic is generated automatically.

6. The method of claim 1 , wherein inserting the determined content with respective classification into the advertising database comprises:

determining that the advertising database does not yet exist; and

creating the advertising database based on the determined content.

7. The method of claim 1 , comprising sending one or more additional queries to the search engine based on the plurality of keywords.

8. The method of claim 7 , wherein the one or more additional queries include a keyword other than the first keyword.

9. The method of claim 7 , comprising

processing one or more additional results pages provided by the search engine in response to the one or more additional queries to determine additional content relating to a classification selected from the group of classifications; and

updating the advertising database with the additional content based on the classification of the additional content.

10. The method of claim 9 , wherein an additional query is sent according to one of an hourly interval, a daily interval, and a user selected time interval.

11. A system for creating an advertising database comprising:

a processor configured to:

receive information from an information database and process the information using orthogonal corpus indexing and a seed topic to derive a plurality of keywords, wherein the information database includes a first plurality of documents associated with the seed topic and a second plurality of documents associated with other topics, wherein the orthogonal corpus indexing processes the information database to derive the plurality of keywords, and wherein the plurality of keywords distinguishes the first plurality of documents from the second plurality of documents;

send a first query to a search engine, wherein the first query includes a first keyword from the plurality of keywords;

receive a first results page and process the first results page to determine content relating to a classification selected from a group of classifications, the group including an advertiser, an advertisement, an ad word, and an advertising link page, the first results page being received from the search engine in response to the first query having the first keyword; and

insert the determined content in the advertising database based on the classification of the determined content.

12. The system of claim 11 , wherein the processor is further configured to:

receive a web page having at least one of an advertisement, an ad word, a public filing, and a product description relating to an advertiser;

process the received web page to determine content and respective classification; and

insert the determined content with respective classification in the advertising database.

13. The system of claim 11 , wherein the information database includes at least one of an encyclopedia, a text book, a reference book, a periodical, and a web site.

14. The system of claim 11 , wherein the seed topic is received from a user.

15. The system of claim 11 , wherein the seed topic is generated automatically.

16. The system of claim 11 , wherein the processor is further configured to determine that the advertising database does not yet exist; and

create the advertising database based on the determined content.

17. The system of claim 11 , wherein the processor is further configured to send one or more additional queries to the search engine based on the plurality of keywords.

18. The system of claim 17 , wherein the one or more additional queries include a keyword other than the first keyword.

19. The system of claim 17 , wherein the processor is further configured to

process one or more additional results pages provided by the search engine in response to the one or more additional queries to determine additional content relating to a classification selected from the group of classifications; and

update the advertising database with the additional content based on the classification of the additional content.

20. The system of claim 19 , wherein an additional query is sent according to one of an hourly interval, a daily interval, and a user selected time interval.