Systems and Methods Determining a Merchant Persona
The method of processing an analysis cycle to determine interest merchants may include selecting a seed merchant relevant to a topic interest, identifying consumers that have completed a transaction with the seed merchant to generate a list of identified consumers, determining merchants visited by the identified consumers, scoring all the merchants based on network connectivity, activity, and merchant over-index, updating the seed merchant in response to the list of scored merchants relative to a scoring threshold, and scoring the list of identified consumers based on the number of distinct merchants in transaction and over-indexing. Additionally, the method may further comprise producing a list of updated interest merchants and a list of updated identified consumers, where the updated interest merchants and the updated identified consumers are relevant to the topic interest.
1 . A method, comprising:
determining, by a computer based system for providing recommendations, a plurality of personas for a first plurality merchants, where the plurality of personas are based on at least one of predetermined activates and transaction information from first transaction accounts, wherein the first transaction accounts are associated with at least one of the plurality of personas;
receiving, by the computer based system, a selected persona from the plurality of personas;
determining, by the computer based system, a subset of a total merchants associated with the selected persona; and
recommending, by the computer based system, at least a portion of the subset of merchants based on the selected persona.
2 . The method of claim 1 , further comprising receiving a preference in addition to the selected persona.
3 . The method of claim 2 , wherein the preference further defines the subset of merchants.
4 . The method of claim 3 , wherein the preference further defines the portion of the subset of merchants.
5 . The method of claim 1 , wherein the persona is defined by at least one of a hobby and activity.
6 . The method of claim 1 , ranking, by the computer based system, the subset of merchants.
7 . The method of claim 6 , wherein the ranking is further defined by a plurality of offers associated with the subset of merchants.
8 . The method of claim 7 , wherein a first subset of the plurality of offers comprises a first redemption channel and wherein a second subset of the plurality of offers comprises a second redemption channel.
9 . The method of claim 8 , wherein the ranking is based on the first redemption channel and the second redemption channel, and wherein the first redemption channel requires no additional action from the user to receive a benefit and the second redemption channel requires an additional action from the user to receive the benefit.
10 . The method of claim 9 , wherein the benefit has a monetary value.
11 . The method of claim 9 , wherein the benefit is loyalty points.
12 . The method of claim 1 , further comprising analyzing, by the computer based system, the transaction information from the first transaction accounts, wherein the first transaction accounts are associated with the first plurality of merchants.
13 . The method of claim 12 , further comprising determining, by the computer based system, a second plurality of merchants based on the transaction information.
14 . The method of claim 13 , wherein the second plurality of merchants is selected based on the transaction information and a SEED merchant.
15 . The method of claim 13 , wherein the plurality of total merchants comprises the first plurality of merchants and the second plurality of merchants.
16 . The method of claim 13 , further comprising supplementing, by the computer based system, the transaction information with user information associated with the persona.
17 . The method of claim 1 , further comprising adjusting, by the computer based system, the recommending based on at least one of a location and a time of day.
18 . The method of claim 1 , further comprising:
receiving, by the computer based system, social media data associated with at least one of a user and the selected persona; and
adjusting, by the computer based system, the recommending based on the social media data.
19 . A system comprising:
a processor for providing recommendations,
a tangible, non-transitory memory configured to communicate with the processor, the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising:
determining, by the processor, a plurality of personas for a first plurality merchants, where the plurality of personas are based on at least one of predetermined activates and transaction information from first transaction accounts, wherein the first transaction accounts are associated with at least one of the plurality of personas;
receiving, by the processor, a selected persona from the plurality of personas;
determining, by the processor, a subset of a total merchants associated with the selected persona; and
recommending, by the processor, at least a portion of the subset of merchants based on the selected persona.
20 . An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon that, in response to execution by a computer-based system for providing recommendations, cause the computer-based system to perform operations comprising:
determining, by the computer based system, a plurality of personas for a first plurality merchants, where the plurality of personas are based on at least one of predetermined activates and transaction information from first transaction accounts, wherein the first transaction accounts are associated with at least one of the plurality of personas;
receiving, by the computer based system, a selected persona from the plurality of personas;
determining, by the computer based system, a subset of a total merchants associated with the selected persona; and
recommending, by the computer based system, at least a portion of the subset of merchants based on the selected persona.