Method and system for linking content on a connected television screen with a browser

1. A method, comprising:

in an automatic content recognition (ACR)-enabled connected TV device that communicates with an ACR system to handle ACR, which is paired with or associated with a paired device utilizing a companion application running on said paired device, wherein said paired device comprises a browser:

enabling, utilizing the ACR system, said browser to display, within a section of a browser window, interactive content related to certain content being presented by said ACR-enabled connected TV device; and

enabling, utilizing said ACR system, a viewer to interact with said interactive content; wherein:

said ACR system comprise an abstraction layer that enables assignment of same interactive event identifiers to different sets of video fingerprints generated from the same video content by different video fingerprint technologies from multiple vendors based on timing of said assignment of said interactive event identifiers to said different sets of video fingerprints generated from said same video content by a common reference clock utilized by said ACR system;

said ACR-enabled connected TV device providing fingerprints to a fingerprint matching system in said ACR system for matching by said fingerprint matching system;

said ACR-enabled connected TV device receiving information and/or content from the ACR system based on interactive events associated with said interactive event identifiers indicated by the matching by the fingerprint matching system; and

said display of said interactive content is based on said interactive event identifiers.

2. The method according to claim 1 , wherein said section of said browser window is changed dynamically.

3. The method according to claim 1 , wherein said certain content comprises an advertisement of a particular product.

4. The method according to claim 3 , wherein said interactive content comprises a link to a website and/or other information related to said particular product.

5. The method according to claim 3 , wherein, upon searching for an item related to said particular product by said viewer, said browser window comprises a list of links to websites related to said particular product.

6. The method according to claim 5 , wherein said interactive content comprises a link to a particular website with information on said particular product shown in said advertisement, and said link to said particular website appears to be a first link on said list.

7. The method according to claim 1 , wherein said certain content comprises an advertisement of a particular automobile.

8. The method according to claim 7 , wherein said interactive content comprises information on taking a test drive of said particular automobile at a particular dealership.

9. The method according to claim 1 , wherein said certain content comprises a program associated with a network.

10. The method according to claim 9 , wherein said interactive content comprises information on polling questions related to said program.

11. A system, comprising:

an automatic content recognition (ACR)-enabled connected TV device that communicates with an ACR system to handle ACR, said ACR-enabled connected TV device being paired with or associated with a paired device utilizing a companion application running on said paired device, wherein said paired device comprises a browser, and said ACR-enabled connected TV device is operable to:

enable, utilizing said ACR system, said browser to display, within a section of a browser window, interactive content related to certain content being presented by said ACR-enabled connected TV device; and

enable, utilizing said ACR system, a viewer to interact with said interactive content; wherein:

said ACR system comprise an abstraction layer that enables assignment of same interactive event identifiers to different sets of video fingerprints generated from the same video content by different video fingerprint technologies from multiple vendors based on timing of said assignment of said interactive event identifiers by a common reference clock utilized by said ACR system;

said ACR-enabled connected TV device providing fingerprints to a fingerprint matching system in said ACR system for matching by said fingerprint matching system;

said ACR-enabled connected TV device receiving information and/or content from the ACR system based on interactive events associated with said interactive event identifiers indicated by the matching by the fingerprint matching system; and

said display of said interactive content is based on said interactive event identifiers.

12. The system according to claim 11 , wherein said section of said browser window is changed dynamically.

13. The system according to claim 11 , wherein said certain content comprises an advertisement of a particular product.

14. The system according to claim 13 , wherein said interactive content comprises a link to a website and/or other information related to said particular product.

15. The system according to claim 13 , wherein, upon searching for an item related to said particular product by said viewer, said browser window comprises a list of links to websites related to said particular product.

16. The system according to claim 15 , wherein said interactive content comprises a link to a particular website with information on said particular product shown in said advertisement, and said link to said particular website appears to be a first link on said list.

17. The system according to claim 11 , wherein said certain content comprises an advertisement of a particular automobile.

18. The system according to claim 17 , wherein said interactive content comprises information on taking a test drive of said particular automobile at a particular dealership.

19. The system according to claim 11 , wherein said certain content comprises a program associated with a network.

20. The system according to claim 19 , wherein said interactive content comprises information on polling questions related to said program.