IP Library Granted Patent US 8,996,398
Granted Patent B2
US 8,996,398 · App. 13/763,128 · Granted Mar 31, 2015

Reciprocal insertion of links for web pages

Inventor: Thomas L. DiStefano, III (Boca Raton, FL)
G06F17/2235G06Q30/0277G06Q30/08G06F3/0481G06Q30/0276G06Q30/0256G06Q30/0273G06Q30/0641G06Q30/02G06Q30/0207G06F17/2247
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Quick Facts
Patent No.
US 8,996,398
App. No.
13/763,128
Granted
Mar 31, 2015
Kind
B2
Abstract

A method, within a computer hardware system, includes the following. A first functional marketing element associated with a second entity is inserted within a first website associated with a first entity. A second functional marketing element associated with the first entity is reciprocally inserted within a second website associated with the second entity based upon the first functional marketing element being inserted within the first website. The second functional marketing element, within the second website, includes a link to the first website, and the first functional marketing element, within the first website, includes a link to the second website.

Claims (63)

1. A method, within a computer hardware system, comprising:

inserting, within a first web page associated with a first entity, a first functional identification element associated with a second entity; and

reciprocally inserting, within a second web page associated with the second entity, a second functional identification element associated with the first entity based upon the first functional identification element being inserted within the first web page, wherein

the second functional identification element, within the second web page, includes a link to the second web page, and

the first functional identification element, within the first web page, includes a link to the second web page.

2. The method of claim 1 , wherein

the second functional identification element includes an image.

3. The method of claim 2 , further comprising

receiving, from the first entity, the image.

4. The method of claim 1 , wherein

the computer hardware system is a server system.

5. The method of claim 4 , wherein

the server system is a webpage implementation server system.

6. The method of claim 1 , wherein

the first web page includes one or more web pages.

7. The method of claim 1 , wherein

the reciprocally inserting is based upon a reciprocal arrangement in which both the first entity and the second entity opt into the reciprocal arrangement.

8. The method of claim 1 , wherein

the computer hardware system is a webpage implementation server system,

the first entity is a first registered user of the webpage implementation server system, and

the second entity is a second registered user of the webpage implementation server system.

9. A webpage implementation server system, comprising:

a computer hardware system configured to perform:

inserting, within a first web page associated with a first entity, a first functional identification element associated with a second entity, and

reciprocally inserting, within a second web page associated with the second entity, a second functional identification element associated with the first entity based upon the first functional identification element being inserted within the first web page, wherein

the second functional identification element, within the second web page, includes a link to the first web page, and

the first functional identification element, within the first web page, includes a link to the second web page.

10. The server system of claim 9 , wherein

the second functional identification element includes an image.

11. The server system of claim 10 , wherein the computer hardware system is further configured to perform

receiving, from the first entity, the image.

12. The server system of claim 9 , wherein

the first web page includes one or more web pages.

13. The server system of claim 9 , wherein the computer hardware system is further configured to perform

inserting, into the first web page, a web asset authored by a third party separate from the computer hardware system.

14. The server system of claim 13 , wherein

the web asset is a functional application.

15. The webpage implementation server system of claim 9 , wherein

the reciprocally inserting is based upon a reciprocal arrangement in which both the first entity and the second entity opt into the reciprocal arrangement.

16. The webpage implementation server system of claim 9 , wherein

the first entity is a first registered user of the webpage implementation server system, and

the second is a second registered user of the webpage implementation server system.

17. A webpage implementation system, comprising:

a client computer associated with a first entity; and

a server system configured to perform:

inserting, within a first web page associated with the first entity, a first functional identification element associated with a second entity, and

reciprocally inserting, within a second web page associated with the second entity, a second functional identification element associated with the first entity based upon the first functional identification element being inserted within the first web page, wherein

the second functional identification element, within the second web page, includes a link to the first web page, and

the first functional identification element, within the first web page, includes a link to the second web page.

18. The webpage implementation system of claim 17 , wherein

the second functional identification element includes an image.

19. The webpage implementation system of claim 18 , wherein the server system is further configured to perform

receiving, from the first entity via the client computer, the image.

20. The webpage implementation system of claim 17 , wherein

the first web page includes one or more web pages.

21. The webpage implementation system of claim 17 , wherein the server system is further configured to perform

generating, based upon input provided by the first entity, the first web page; and

generating, based upon input provided by the second entity, the second web page.

22. The webpage implementation system of claim 17 , wherein

the reciprocally inserting is based upon a reciprocal arrangement in which both the first entity and the second entity opt into the reciprocal arrangement.

23. The webpage implementation system of claim 17 , wherein

the first entity is a first registered user of the webpage implementation system, and

the second entity is a second registered user of the webpage implementation system.

Assignments (14)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Mar 25, 2024
From: DISTEFANO WEBSITE INNOVATIONS, INC.
To: DISTEFANO WEBSITE INNOVATIONS, LLC
Reel/Frame 066889/0001 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 27, 2023
From: DISTEFANO WEBSITE INNOVATIONS, LLC
To: DISTEFANO WEBSITE INNOVATIONS, INC.
Reel/Frame 064407/0833 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 17, 2023
From: DISTEFANO PATENT TRUST III, LLC
To: DISTEFANO WEBSITE INNOVATIONS, LLC
Reel/Frame 064285/0134 →
CHANGE OF NAME Recorded Apr 18, 2016
From: PT 259, LLC
To: DISTEFANO PATENT TRUST III, LLC
Reel/Frame 038308/0794 →
CORRECTIVE ASSIGNMENT TO CORRECT THE FIFTH LISTED PATENT NUMBER FROM [[8559222]] TO 8589222 PREVIOUSLY RECORDED ON REEL 037802 FRAME 0139. ASSIGNOR(S) HEREBY CONFIRMS THE ASSIGNMENT. Recorded Mar 3, 2016
From: PERFECT WEB TECHNOLOGIES, INC.
To: PATENT TRUST, LLC
Reel/Frame 038087/0812 →
CORRECTIVE ASSIGNMENT TO CORRECT THE 5TH LISTED PATENT NUMBER PREVIOUSLY RECORDED AT REEL: 037740 FRAME: 0908. ASSIGNOR(S) HEREBY CONFIRMS THE MERGER AND CHANGE OF NAME. Recorded Mar 3, 2016
From: THE PERFECT WEB CORPORATION; STRATEGICBYTE, INC.
To: STICKY WEB, INC.
Reel/Frame 037989/0124 →
CORRECTIVE ASSIGNMENT TO CORRECT THE FIFTH LISTED PATENT NUMBER FROM [[8559222]] TO 8589222 PREVIOUSLY RECORDED ON REEL 037767 FRAME 0913. ASSIGNOR(S) HEREBY CONFIRMS THE CHANGE OF NAME. Recorded Mar 3, 2016
From: STICKY WEB, INC.
To: THE PERFECT WEB TECHNOLOGIES, INC.
Reel/Frame 038086/0985 →
CORRECTIVE ASSIGNMENT TO CORRECT THE FIFTH LISTED PATENT NUMBER FROM [[8559222]] TO 8589222 PREVIOUSLY RECORDED ON REEL 037817 FRAME 0669. ASSIGNOR(S) HEREBY CONFIRMS THE ASSIGNMENT. Recorded Mar 3, 2016
From: PATENT TRUST, LLC
To: PT 259, LLC
Reel/Frame 038087/0829 →
CORRECTIVE ASSIGNMENT TO CORRECT THE FIFTH LISTED PATENT NUMBER SHOULD BE 8589222 PREVIOUSLY RECORDED AT REEL: 037723 FRAME: 0218. ASSIGNOR(S) HEREBY CONFIRMS THE ASSIGNMENT. Recorded Mar 3, 2016
From: DISTEFANO, THOMAS L., III
To: THE PERFECT WEB CORPORATION
Reel/Frame 037988/0806 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Feb 24, 2016
From: PATENT TRUST, LLC
To: PT 259, LLC
Reel/Frame 037817/0669 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Feb 23, 2016
From: PERFECT WEB TECHNOLOGIES, INC.
To: PATENT TRUST, LLC
Reel/Frame 037802/0139 →
CHANGE OF NAME Recorded Feb 18, 2016
From: STICKY WEB, INC.
To: PERFECT WEB TECHNOLOGIES, INC.
Reel/Frame 037767/0913 →
MERGER AND CHANGE OF NAME Recorded Feb 16, 2016
From: THE PERFECT WEB CORPORATION; STRATEGICBYTE, INC.
To: STICKY WEB, INC.
Reel/Frame 037740/0908 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Feb 12, 2016
From: DISTEFANO, THOMAS L., III
To: THE PERFECT WEB CORPORATION
Reel/Frame 037723/0218 →
Continuity (4)
Continuation 13669027 · Nov 5, 2012
Continuation 13206483 · Aug 9, 2011
Continuation 09589551 · Jun 7, 2000
Related Publication 20130151982A1 · Jun 13, 2013