Navigation device and method

1. A navigation system, comprising:

data storage device arranged to store at least: digital map data; traffic state information; and places of interest data; and

one or more processing circuits operably coupled to said data storage device, said processing circuits arranged to perform operations for:

accessing said digital map data and calculating a route to a destination;

providing a user with navigation instructions to enable said user to progress along said route to said destination;

accessing, while said user progresses along said route to said destination, traffic state information and determining traffic status information relevant to said route to said destination, said traffic status information indicating a non-normal traffic condition that is occurring along said route, said non-normal traffic condition being a traffic condition likely to cause a delay in travel time when compared to a free flow of traffic;

determining an amount of expected delay to said user along the route due to said non-normal traffic condition;

while said user progresses along said route to said destination, accessing said places of interest data and determining selected information portions about places of interest associated with said route, said determining comprising:

filtering said places of interest data based on trigger conditions associated with information portions about places of interest in said places of interest data, said filtering comprising eliminating information portions about places of interest for which associated trigger conditions do not correspond to said amount of expected delay and a present time of day, and retaining information portions about places of interest for which associated trigger conditions correspond to said amount of expected delay and said present time of day;

generating a service alert based on said selected information portions about places of interest associated with said route, said service alert including an offering in view of the said amount of expected delay and said present time of day; and

presenting information based on said service alert, the presenting comprising presenting said amount of expected delay due to said current traffic status and said offering for said point of interest.

2. The navigation system of claim 1 , wherein said offering comprises at least one of: a time dependent advertisement, a location dependent advertisement, and a traffic dependent advertisement.

3. The navigation system of claim 1 , further comprising:

a server; and

a navigation device in communication with said server.

4. The navigation system of claim 3 , wherein said data storage device is any one of:

remote to said navigation device in said server; and

local to said navigation device and updatable over a communications link to said server; and/or a mix of local to said navigation device and remote to said navigation device in said server.

5. The navigation system of claim 1 , further comprising triggering a display of relevant information portions about places of interest on said route in combination with said determined traffic status information.

6. The navigation system of claim 1 , wherein said traffic status information includes:

congestion along said route;

slow progress expected along said route; and

stop and go conditions expected along said route.

7. The navigation system of claim 1 , wherein said filtering said places of interest data includes filtering according to places of interest used in the past by said user of said navigation system.

8. The navigation system of claim 1 , further comprising:

soliciting feedback about a place of interest from said user, and updating said places of interest data with said feedback from said user.

9. The navigation system of claim 1 , wherein said service alert comprises at least one navigation instruction that includes an indication of a selected point of interest as a reference point for making a corresponding maneuver.

10. The navigation system of claim 1 , further comprising:

determining one or more factors relating to an operating environment while progressing along said route; and

filtering said service alerts to eliminate service alerts that are determined, based on said one or more factors, to be unsafe to present to said user.

11. A method of navigation, carried out by a navigation system comprising one or more processing circuits and having access to digital map data and places of interest data, said method comprising:

accessing said digital map data and calculating a route to a destination;

providing a user with navigation instructions to enable said user to progress along said route to said destination;

accessing, while said user progresses along said route to said destination, traffic state information and determining traffic status information relevant to said route to said destination, said traffic status information indicating a non-normal traffic condition that is occurring along said route, said non-normal traffic condition being a traffic condition likely to cause a delay in travel time when compared to a free flow of traffic;

determining an amount of expected delay to said user along said route due to said non-normal traffic condition;

while said user progresses along said route to said destination, accessing said places of interest data and determining selected information portions about places of interest associated with said route, said determining comprising:

filtering said places of interest data based on trigger conditions associated with information portions about places of interest in said places of interest data, said filtering comprising eliminating information portions about places of interest for which associated trigger conditions do not correspond to said amount of expected delay and a present time of day, and retaining information portions about places of interest for which associated trigger conditions correspond to said amount of expected delay and said present time of day;

generating a service alert based on said selected information portions about places of interest associated with said route, said service alert including an offering in view of the said amount of expected delay and said present time of day; and

presenting information based on said service alert, the presenting comprising presenting said amount of expected delay due to said current traffic status and said offering for said point of interest.

12. The method of claim 11 , further comprising:

filtering said places of interest data according to places of interest used in the past by said user of said navigation system.

13. The method of claim 11 , further comprising:

soliciting feedback about a place of interest from said user, and updating said places of interest data with said feedback from said user.

14. The method of claim 11 , wherein said offering comprises at least one of: a time dependent advertisement, a location dependent advertisement, and a traffic dependent advertisement.

15. The method of claim 11 , further comprising triggering a display of relevant information portions about places of interest on said route in combination with said determined traffic status information.

16. The method of claim 11 , wherein said traffic status information includes:

congestion along said route;

slow progress expected along said route; and

stop and go conditions expected along said route.

17. A non-transitory computer readable medium having computer software stored thereon comprising one or more software modules operable, when executed in an execution environment, to cause a processor to:

access digital map data and calculate a route to a destination;

provide a user with navigation instructions to enable said user to progress along said route to said destination;

access, while said user progresses along said route to said destination, traffic state information and determine traffic status information relevant to said route to said destination, said traffic status information indicating a non-normal traffic condition that is occurring along said route, said non-normal traffic condition being a traffic condition likely to cause a delay in travel time when compared to a free flow of traffic;

determine an amount of expected delay to said user along the route due to said non-normal traffic condition;

while said user progresses along said route to said destination, access said places of interest data and determine selected information portions about places of interest associated with said route, said determining comprising:

filtering said places of interest data based on trigger conditions associated with information portions about places of interest in said places of interest data, said filtering comprising eliminating information portions about places of interest for which associated trigger conditions do not correspond to said amount of expected delay and a present time of day, and retaining information portions about places of interest for which associated trigger conditions correspond to said amount of expected delay and said present time of day;

generate a service alert based on said selected information portions about places of interest associated with said route, said service alert including an offering in view of the said amount of expected delay and said present time of day; and

present information based on said service alert, the presenting comprising presenting said amount of expected delay due to said current traffic status and said offering for said point of interest.

18. The non-transitory computer readable medium of claim 17 , wherein said offering comprises at least one of:

a time dependent advertisement, a location dependent advertisement, and a traffic dependent advertisement.

19. The non-transitory computer readable medium of claim 17 , further comprising triggering a display of relevant information portions about places of interest on said calculated route in combination with said determined traffic status information.

20. The non-transitory computer readable medium of claim 17 , wherein said traffic status information includes:

congestion along said route;

slow progress expected along said route; and

stop and go conditions expected along said route.

21. The non-transitory computer readable medium of claim 17 , further comprising:

soliciting feedback about a place of interest from said user, and updating said places of interest data with said feedback from said user.

22. The non-transitory computer readable medium of claim 17 , further comprising:

filtering said places of interest data according to places of interest used in the past by said user of said navigation system.