METHOD AND SYSTEM FOR REAL TIME SUBSCRIBER PROFILING
A subscribers' profiling system for real-time subscriber profiling includes memorizing at least one profile consisting of a criterion and subscribers' demographic data. The subscribers' demographic data is analyzed to determine a subscriber-owned device for which the demographic criteria of a specific profile are met (by the demographic data of the subscriber). Information corresponding to the IP data traffic generated by a device is extracted in real time from the IP data records; the extracted information is analyzed in real time to determine that a contextual criterion or a data usage criterion of a specific profile is met. A computer-implemented subscriber's state manager is updated in real time when all the criteria of a specific profile are met for a device. A computer implemented subscribers' state manager memorizes a unique identifier of a device and a corresponding state of a specific profile; the corresponding state of the specific profile is indicative that all the criteria of the specific profile are met for the device.
1 . A subscribers' profiling system for real time subscriber profiling, the system comprising:
a computer implemented real time profiler for:
memorizing at least one profile consisting of at least one criterion; wherein the at least one criterion consists of one of: a demographic criterion, a contextual criterion, and a data usage criterion;
memorizing subscribers' demographic data;
analyzing the subscribers' demographic data to determine at least one device for which the demographic criteria of a specific profile are met; wherein the at least one device is owned by a subscriber and the demographic criteria of the specific profile are met by the demographic data of the subscriber;
receiving from at least one collecting entity IP data records representative of an IP data traffic on an IP data network;
extracting in real time information from the IP data records, the information corresponding to the IP data traffic generated by a device;
analyzing in real time the extracted information to determine that at least one of a contextual criterion or a data usage criterion of a specific profile is met; and
updating in real time a computer implemented subscriber's state manager when all the criteria of a specific profile are met for a device; and
a computer implemented subscribers' state manager for:
memorizing a unique identifier of a device and a corresponding state of a specific profile; wherein the corresponding state of the specific profile is indicative that all the criteria of the specific profile are met for the device.
2 . The subscribers' profiling system of claim 1 , wherein a profile is identified by a unique profile identifier.
3 . The subscribers' profiling system of claim 2 , wherein memorizing at least one profile comprises memorizing the unique profile identifier of the at least one profile; and memorizing a unique identifier of a device and a corresponding state of a specific profile further comprises memorizing the unique profile identifier of the specific profile.
4 . The subscribers' profiling system of claim 3 , wherein a unique identifier of a device is transmitted from the computer implemented subscriber's state manager to a profiling campaign manager, if a corresponding state of a selected profile is indicative that all the criteria of the selected profile are met for the device.
5 . The subscribers' profiling system of claim 4 , wherein the profiling campaign manager determines a specific content to be delivered to the device identified by its unique identifier; the specific content being determined in relation to the selected profile.
6 . The subscribers' profiling system of claim 1 , wherein the at least one profile is transmitted to the computer implemented real time profiler entity by a profile definition entity.
7 . The subscribers' profiling system of claim 1 , wherein the subscribers' demographic data are transmitted to the computer implemented real time profiler entity by a demographic information system.
8 . The subscribers' profiling system of claim 1 , wherein the demographic criteria comprise a gender of a subscriber, an age of a subscriber, an address of a subscriber, a profession of a subscriber, a revenue of a subscriber.
9 . The subscribers' profiling system of claim 1 , wherein the contextual criteria comprise a manufacturer of a device, a model of a device, a characteristic of a device, a localisation of a device.
10 . The subscribers' profiling system of claim 1 , wherein the data usage criteria comprise an application used by a device, an Internet service used by a device, a content delivered to a device.