Systems and methods for targeted point-of-sale content delivery
Systems and methods of presenting targeted content to consumers at a point of sale using a customer profile derived at least in part from consumer credit or debit card information transmitted from the point of sale.
1. A system for targeting content at a point-of-sale, the system comprising:
a card reader;
a point-of-sale system;
a transaction monitor hardware device, said transaction monitor hardware device being a physically separate device from said card reader and said point-of-sale system, said transaction monitor hardware device being coupled between the card reader and the point-of-sale system, said coupling of said transaction monitor hardware device having an input coupled with the card reader and an output coupled with the point-of-sale system, the transaction monitor hardware device configured to receive transaction information from at least one of the card reader and the point-of-sale system; and
a transmitter configured to transmit the transaction information to a display for targeted content presentation.
2. The system of claim 1 , wherein the transaction information comprises at least one of ZIP code information from customer use of a debit or credit card at the card reader, customer name information from customer use of a debit or credit card at the card reader, an entity issuer identifier derived from customer use of a debit or credit card at the card reader, and information regarding a product located proximate to the debit or credit card reader, the product information including at least one of a price and an amount of product.
3. The system of claim 2 , wherein the transaction monitor hardware device is coupled with a distribution and control system, wherein the information regarding the product is received from the distribution and control system.
4. The system of claim 3 , the system further comprising a memory, the transaction monitor hardware device configured to store at least a portion of the received transaction information in the memory.
5. The system of claim 1 , the system further comprising a processor configured to generate a customer profile based at least in part on the received transaction information, wherein the transmitting the transaction information comprises transmitting the customer profile.
6. The system of claim 1 , wherein the transmitter is configured for wireless transmission.
7. The system of claim 1 , wherein the transmitter is coupled to the display via a wired connection.
8. The system of claim 1 , wherein the transaction monitor hardware device comprises a passive splitter.