Augmented reality retail system

1. A method for providing additional information, the method comprising:

displaying, by a mobile application of a device of a customer, a view of a product offered for sale at a venue while the mobile application of the device is in a camera mode;

receiving an identification code identifying the product, by a processor of a retailer or a network provider and over a communication network from the mobile application of the device of the customer, the identification code identifying the product while the mobile application of the device is in the camera mode;

obtaining, by the processor, social media information regarding the customer from a social network, wherein the social media information comprises an interest of the customer, wherein the interest of the customer is a hobby of the customer;

selecting, by the processor, the additional information of a feature of the product that is identified by the identification code based upon the hobby of the customer;

selecting, by the processor, a background environment based upon the hobby of the customer, wherein the background environment presents a theme based on the hobby of the customer, wherein the background environment is distinct from the view of the product offered for sale at the venue;

providing, by the processor and over the communication network, the additional information of the feature of the product that is identified by the identification code and the background environment to the mobile application of the device of the customer to display the additional information of the feature of the product that is identified by the identification code on the background environment that is selected as at least a part of an augmented reality presentation by the mobile application of the device; and

presenting, by the mobile application of the device, the augmented reality presentation that includes the additional information of the feature of the product that is identified by the identification code and the background information while the mobile application of the device is displaying the view of the product to tailor a shopping experience presented to the customer.

2. The method of claim 1 , wherein the additional information is selected based upon a customer segment in which the customer is placed based on the social media information.

3. The method of claim 1 , further comprising:

storing a first set of additional information relating to the product for presentation to a first segment of customers and a second set of additional information relating to the product for presentation to a second segment of customers.

4. The method of claim 1 , further comprising:

receiving login credentials for registering the customer with an application server.

5. The method of claim 1 , wherein the processor is a processor of an application server.

6. The method of claim 5 , wherein the application server stores identification code information for identifying a plurality of respective products.

7. The method of claim 1 , further comprising:

receiving login credentials for registering the device of the customer with the social network.

8. The method of claim 1 , wherein the identification code is obtained by the device of the customer via an optical sensor.

9. The method of claim 8 , wherein the optical sensor comprises a camera.

10. The method of claim 1 , wherein the identification code is obtained via a frame marker associated with a display of the product.

11. The method of claim 1 , wherein the social media information further comprises:

information identifying a friend of the customer, wherein the friend has purchased the product.

12. The method of claim 1 , wherein the social media information further comprises:

information identifying a friend of the customer, wherein the friend has commented on the product on the social network.

13. The method of claim 1 , further comprising:

receiving a request from the device of the customer to post information regarding the product on the social network.

14. The method of claim 1 , further comprising:

receiving a request from the device of the customer to store the additional information.

15. The method of claim 14 , further comprising:

receiving from the device of the customer a second identification code identifying a second product; and

providing second additional information to the device of the customer, wherein the second additional information relates to a feature of the second product, and wherein the second additional information is based upon the social media information.

16. The method of claim 14 , further comprising:

receiving a request from the device of the customer to retrieve the additional information that is stored.

17. A non-transitory computer-readable medium storing instructions which, when executed by one or more processors, cause the one or more processors to perform operations for providing additional information, the operations comprising:

displaying a view of a product offered for sale at a venue while a mobile application of a device of a customer is in a camera mode;

receiving an identification code identifying the product over a communication network from the mobile application of the device of the customer, the identification code identifying the product while the mobile application of the device is in the camera mode;

obtaining social media information regarding the customer from a social network, wherein the social media information comprises an interest of the customer, wherein the interest of the customer is a hobby of the customer;

selecting the additional information of a feature of the product that is identified by the identification code based upon the hobby of the customer;

selecting a background environment based upon the hobby of the customer, wherein the background environment presents a theme based on the hobby of the customer, wherein the background environment is distinct from the view of the product offered for sale at the venue;

providing, over the communication network, the additional information of the feature of the product that is identified by the identification code and the background environment to the mobile application of the device of the customer to display the additional information of the feature of the product that is identified by the identification code on the background environment that is selected as at least a part of an augmented reality presentation by the mobile application of the device; and

presenting, by the mobile application of the device, the augmented reality presentation that includes the additional information of the feature of the product that is identified by the identification code and the background information while the mobile application of the device is displaying the view of the product to tailor a shopping experience presented to the customer.

18. The non-transitory computer-readable medium of claim 17 , wherein the additional information is selected based upon a customer segment in which the customer is placed based on the social media information.

19. A system for providing additional information, the system comprising:

a first processor of a retailer or a network provider; and

a first computer-readable medium storing first instructions which, when executed by the first processor, cause the first processor to perform first operations, the first operations comprising:

receiving an identification code identifying a product offered for sale at a venue, over a communication network from a mobile application of a device of a customer, the identification code identifying the product while the mobile application of the device is in a camera mode;

obtaining social media information regarding the customer from a social network, wherein the social media information comprises an interest of the customer, wherein the interest of the customer is a hobby of the customer;

selecting the additional information of a feature of the product that is identified by the identification code based upon the hobby of the customer;

selecting a background environment based upon the hobby of the customer, wherein the background environment presents a theme based on the hobby of the customer, wherein the background environment is distinct from a view of the product offered for sale at the venue;

providing over the communication network the additional information of the feature of the product that is identified by the identification code and the background environment to the mobile application of the device of the customer to display the additional information of the feature of the product that is identified by the identification code on the background environment that is selected as at least a part of an augmented reality presentation by the mobile application of the device; and

a second processor of the device of the customer; and

a second computer-readable medium storing second instructions which, when executed by the second processor, cause the second processor to perform second operations, the second operations comprising:

displaying the view of the product offered for sale at the venue while the mobile application is in a camera mode; and

presenting the augmented reality presentation that includes the additional information of the feature of the product that is identified by the identification code and the background information while the mobile application of the device is displaying the view of the product to tailor a shopping experience presented to the customer.

20. The system of claim 19 , wherein the additional information is selected based upon a customer segment in which the customer is placed based on the social media information.