CROSS-DEVICE CONVERSION ESTIMATES
Systems and methods for cross-device conversion estimates determine an observed number of cross-device conversions based on different sets of devices being logged into the same online accounts. The observed cross-device conversions are extrapolated out based on a percentage of one set of devices having logged into the same accounts as the second set of devices.
1 . A method of estimating a number of conversions comprising:
determining, by one or more processors, a number of observed interactions with third-party content by a first set of devices;
determining, by the one or more processors, a number of observed cross-device conversions associated with the interactions based on a portion of the first set of devices and a second set of devices having logged into the same online accounts;
determining, by the one or more processors, a percentage of the first set of devices that have logged into the same online accounts as the second set of devices;
calculating, by the one or more processors, an estimated total number of cross-device conversions based on the number of observed cross-device conversions and the percentage of the first set of devices that have logged into the same online accounts as the second set of devices; and
providing the estimated total number of cross-device conversions for display.
2 . The method of claim 1 , further comprising:
determining, by the one or more processors, a number of observed conversions by the first set of devices that are associated with the third-party content interactions by the first set of devices; and
calculating an estimated total number of conversions for the third-party content based on the number of observed conversions by the first set of devices and the estimated total number of cross-device conversions.
3 . The method of claim 1 , wherein an observed interaction corresponds to the third-party content having been selected via a user interface of the device and the device redirected to a webpage.
4 . The method of claim 1 , wherein an online account comprises at least one of: an account for a social networking service, an account for an email service, an account for a file sharing service, or an account for a search service.
5 . The method of claim 1 , wherein the first and second sets of devices comprise sets of different types of devices.
6 . The method of claim 1 , further comprising:
receiving login information for an online account from a device in the first set of devices;
receiving login information for the online account from a device in the second set of devices; and
storing data that associates the device in the first set of devices with the device in the second set of devices.
7 . The method of claim 5 , wherein the types of devices comprise two or more of mobile devices, tablet devices, or desktop devices.
8 . A system for estimating a number of conversions comprising one or more processors configured to:
determine a number of observed interactions with third-party content by a first set of devices;
determine a number of observed cross-device conversions associated with the interactions based on a portion of the first set of devices and a second set of devices having logged into the same online accounts;
determine a percentage of the first set of devices that have logged into the same online accounts as the second set of devices;
calculate an estimated total number of cross-device conversions based on the number of observed cross-device conversions and the percentage of the first set of devices that have logged into the same online accounts as the second set of devices; and
provide the estimated total number of cross-device conversions for display.
9 . The system of claim 8 , wherein the one or more processors are configured to:
determine a number of observed conversions by the first set of devices that are associated with the third-party content interactions by the first set of devices; and
calculate an estimated total number of conversions for the third-party content based on the number of observed conversions by the first set of devices and the estimated total number of cross-device conversions.
10 . The system of claim 8 , wherein an observed interaction corresponds to the third-party content having been selected via a user interface of the device and the device redirected to a webpage.
11 . The system of claim 8 , wherein an online account comprises at least one of: an account for a social networking service, an account for an email service, an account for a file sharing service, or an account for a search service.
12 . The system of claim 8 , wherein the first and second sets of devices comprise sets of different types of devices.
13 . The system of claim 8 , wherein the one or more processors are configured to:
receive login information for an online account from a device in the first set of devices;
receive login information for the online account from a device in the second set of devices; and
storing data that associates the device in the first set of devices with the device in the second set of devices.
14 . The system of claim 12 , wherein the types of devices comprise two or more of mobile devices, tablet devices, or desktop devices.
15 . A computer-readable storage medium having machine instructions stored therein, the instructions being executable by a processor to cause the processor to perform operations comprising:
determining a number of observed interactions with third-party content by a first set of devices;
determining a number of observed cross-device conversions associated with the interactions based on a portion of the first set of devices and a second set of devices having logged into the same online accounts;
determining a percentage of the first set of devices that have logged into the same online accounts as the second set of devices;
calculating an estimated total number of cross-device conversions based on the number of observed cross-device conversions and the percentage of the first set of devices that have logged into the same online accounts as the second set of devices; and
providing the estimated total number of cross-device conversions for display.
16 . The computer-readable storage medium of claim 15 , wherein the operations comprise:
determining a number of observed conversions by the first set of devices that are associated with the third-party content interactions by the first set of devices; and
calculating an estimated total number of conversions for the third-party content based on the number of observed conversions by the first set of devices and the estimated total number of cross-device conversions.
17 . The computer-readable storage medium of claim 15 , wherein an online account comprises at least one of: an account for a social networking service, an account for an email service, an account for a file sharing service, or an account for a search service.
18 . The computer-readable storage medium of claim 15 , wherein the first and second sets of devices comprise sets of different types of devices.
19 . The computer-readable storage medium of claim 15 , the types of devices comprise two or more of mobile devices, tablet devices, or desktop devices.
20 . The computer-readable storage medium of claim 15 , wherein the operations comprise:
receiving login information for an online account from a device in the first set of devices;
receiving login information for the online account from a device in the second set of devices; and
storing data that associates the device in the first set of devices with the device in the second set of devices.