Provision of targeted content

1. A method of creating display space in relation to a page requested by a client from a server for display by that client, the method comprising:

configuring a domain name service to route requests for pages hosted at the server to a system;

receiving at the system a request from the client for a page from the server, the system being configured to communicate with the client and the server, the request being received on the basis of the configuring; and

transmitting, from the system to the client, a reference to a frame-set whereby to cause the client to request the frame-set,

wherein the frame-set comprises at least two frames,

wherein each frame in the frame-set comprises a frame into which content may be inserted for display, and

wherein at least one frame in the frame-set includes a reference to cause the client to display the page.

2. The method of claim 1 , further comprising:

in response to the transmitted reference, receiving a request for the frame-set from the client; and

transmitting the frame-set to the client.

3. The method of claim 2 , wherein the steps of receiving a request for the frame-set and transmitting the frame-set to the client are performed by a further system remote from the system.

4. The method of claim 2 , wherein the steps of receiving a request for the frame-set and transmitting the frame-set to the client are performed by the system.

5. The method of claim 1 , wherein the reference to the frame-set includes an indication that the reference to the frame-set was provided by the system.

6. The method of claim 1 , further comprising:

receiving a further request for the page, the request including an indication that the request has originated due to a reference provided by the system;

transmitting the request to the server;

receiving the page from the server; and

transmitting the page to the client.

7. The method of claim 6 , wherein the indication comprises information included in the address provided for the page in the reference.

8. The method of claim 1 , wherein at least one of the frames of the frame-set includes a reference to additional content to be displayed with the requested page.

9. A method of creating display space in relation to a page being transmitted from a server to a client, the method comprising:

configuring a domain name service to route requests for pages hosted at the server to a system, the system being configured to communicate with the client and the server;

receiving, at the system, a page transmitted by the server to the client, prior to the receipt of that page by the client; and

transmitting a frame-set to the client,

wherein the frame-set comprises at least two frames,

wherein each frame in the frame-set comprises a frame into which content may be inserted for display, and

wherein at least one frame in the frame-set includes the page.

10. An apparatus for use in creating display space in relation to a page requested by a client from a server for display by that client, the apparatus being adapted to receive requests from the client for pages hosted at the server on the basis of a domain name service having been configured to route requests for pages hosted at the server to the apparatus, the apparatus comprising:

at least one processor;

and at least one memory including computer program code;

the at least one memory and the computer program code being configured to cause the apparatus at least to:

receive at the system a request from the client for a page from the server, the system being configured to communicate with the client and the server, the request being received on the basis of the configuring; and

transmit, from the system to the client, a reference to a frame-set whereby to cause the client to request the frame-set,

wherein the frame-set comprises at least two frames,

wherein each frame in the frame-set comprises a frame into which content may be inserted for display, and

wherein at least one frame in the frame-set includes a reference to cause the client to display the page.