Method, system, and device for selecting and displaying information on a mobile digital display device

1. A mobile digital information display device for displaying information to local viewers, the mobile digital information display device comprising:

a display;

a database having digital information stored therein; and

a digital information display engine comprising:

a preference criteria analysis logic unit to:

obtain context data associated with the mobile digital information display device;

identify a mobile computing device associated with a local viewer of the mobile digital information display device and in the vicinity of the mobile digital information display device;

establish communication between the mobile digital information display device and the mobile computing device;

receive, from the mobile computing device, preference criteria data indicative of a preference of the local viewer associated with the mobile computing device; and

determine, as a function of the context data and the preference criteria data, preference criteria for selecting digital information to be displayed on the mobile digital information display device, and

an information selection logic unit to select digital information to be displayed, from the database, as a function of the preference criteria,

wherein the digital information display engine is to display the selected information on the display of the mobile digital information display device.

2. The mobile digital information display device of claim 1 , wherein:

the preference criteria analysis logic unit is to obtain context data associated with the mobile digital information display device while the mobile digital information display device is moving from a first location to a second location, and

the digital information display engine to display the selected information on the display of the mobile digital information display device while the mobile digital information display device is in motion.

3. The mobile digital information display device of claim 1 , wherein the mobile digital information display device is secured to a vehicle; and

wherein to obtain context data comprises to receive sensor data from at least one of a vehicle condition sensor, a vehicle environment sensor, and a vehicle location sensor.

4. The mobile digital information display device of claim 1 , wherein the mobile digital information display device is configured to be worn or carried by an individual.

5. The mobile digital information display device of claim 1 , wherein to identify the mobile computing device comprises to identify at least one mobile computing device of a local ad hoc network to which the mobile digital information display device is connected.

6. The mobile digital information display device of claim 1 , wherein the mobile computing device comprises a computing device of a vehicle.

7. The mobile digital information display device of claim 1 , wherein to receive preference criteria data from the mobile computing device comprises to receive descriptive information of the local viewer associated with the mobile computing device.

8. The mobile digital information display device of claim 1 , wherein the display comprises a front-facing display and further comprising a rear-facing display,

wherein the digital information display engine is to display the selected information on the front-facing display and on the rear-facing display.

9. The mobile digital information display device of claim 8 , wherein the digital information display engine to display the information on the front-facing display in a reverse orientation.

10. One or more machine-readable storage media comprising a plurality of instructions stored thereon that, in response to execution by a computing device, cause the computing device to

identify a mobile computing device associated with a local viewer of a mobile digital information display device and in the vicinity of the mobile digital information display device;

establish communication with the mobile computing device;

receive, from the mobile computing device, preference criteria data indicative of a preference of the local viewer associated with the mobile computing device;

determine preference criteria for local viewers of a mobile digital information display device based on the preference criteria data;

select digital information to be displayed on the mobile digital information display device as a function of the preference criteria; and

display the selected information on a display of the mobile digital information device.

11. The one or more machine-readable storage media of claim 10 , wherein to determine preference criteria comprises to:

determine preference criteria comprises to determine preference criteria for local viewers of a mobile digital information display device while the mobile digital information display is moving from a first location to a second location, and

display the selected information comprises to display the selected information on a display of the mobile digital information device while the mobile digital information display device is in motion.

12. The one or more machine-readable storage media of claim 10 , wherein to determine preference criteria comprises to:

obtain context data of the mobile digital information display device; and

compare the context data to demographic data to determine the preference criteria.

13. The one or more machine-readable storage media of claim 12 , wherein to obtain context data comprises to receive context data indicative of at least one of a current location and a predicted future location of the mobile digital information display device.

14. The one or more machine-readable storage media of claim 13 , wherein to obtain context data further comprises to retrieve event data indicative of an event occurring near at least one of the current location and the predicted future location of the mobile digital information display device.

15. The one or more machine-readable storage media of claim 10 , wherein to receive preference criteria data from the mobile computing device comprises to receive descriptive information of the local viewer associated with the mobile computing device.

16. The one or more machine-readable storage media of claim 10 wherein to select digital information comprises to compare the preference criteria to pre-established characteristics of the digital information.

17. The one or more machine-readable storage media of claim 10 , wherein to select digital information comprises to compare the context data to pre-established characteristics of the digital information.

18. The one or more machine-readable storage media of claim 10 , wherein to display the selected information comprises to display the selected information on a front-facing display and on a rear-facing display of the mobile digital information display device.

19. The one or more machine-readable storage media of claim 10 , wherein the plurality of instructions further cause the computing device to:

transmit the preference criteria to a digital information data server, and

receive the selected digital information from the digital information data server in response to the transmitted preference criteria.

20. A server for selecting digital information for display on a mobile digital information display device, the server comprising:

a data storage comprising an information database; and

a digital information display engine comprising (i) a preference criteria analysis logic unit to:

obtain context data associated with a mobile digital information display device;

identify a mobile computing device associated with a local viewer of the mobile digital information display device and in the vicinity of the mobile digital information display device;

establish communications with the mobile computing device;

receive preference criteria data from the mobile computing device; and

generate preference criteria as a function of the context data and the preference criteria data and

(ii) information selection logic to select digital information from the information database as function of the selection criteria,

wherein the digital information display engine is to transmit the selected digital information to the mobile digital information display device for display on a display of the mobile digital information display device.

21. The server of claim 20 , wherein to obtain context data comprises to receive, from the mobile digital information display device, sensor data from at least one of a vehicle condition sensor, a vehicle environment sensor, and a vehicle location sensor.

22. The server of claim 20 , wherein the preference criteria data from the mobile computing device comprises descriptive information of a user of the mobile computing device.