System and method for verified social network profile

1. A method for verifying the on-line identity of subscribed users for a system, comprising the following steps:

a) enrolling the subject user in the system to establish a baseline user profile including a first set of identity-related data/information and at least one verifiably unique identifier;

b) evaluating the first set of identity-related data/information acquired from the subject user during enrollment, and assigning an initial verification level to the user profile of the subject user indicative of the evaluated reliability of the on-line identity of the subject user based on the evaluation of the first set of identity-related data/information;

c) after step (b) is performed, obtaining a second set of identity-related data/information regarding the subject user from one or more information aggregators that are associated with the system;

d) evaluating the second set of identity-related data/information acquired from the information aggregator(s), and assigning a second verification level to the user profile of the subject user indicative of the evaluated reliability of the on-line identity of the subject user based on the evaluations of the first and second sets of identity-related data/information;

e) after step (d) is performed, obtaining a third set of identity-related data/information regarding the subject user from social media sites that are not associated with the system;

f) evaluating and comparing the third set of identity-related data/information acquired from the social media sites to the previously obtained first and second sets of identity-related data/information, and assigning a third verification level to the user profile of the subject user indicative of the evaluated reliability of the identity of the subject user based on a comparison of the third set of identity-related data/information to the previously obtained first and second sets of identity-related data/information; and

g) periodically repeating steps e) and f) to continuously acquire updates to the third set of identity-related data/information, evaluate and compare the updated third set of identify-related data/information and assign an updated third verification level to the user profile of the subject user.

2. The method in accordance with claim 1 , further comprising the following steps:

selecting a non-numeric aspect from an incremental range of non-numeric aspects between a first non-numeric value and a second non-numeric value, where the value of the selected non-numeric aspect corresponds to the verification level assigned to the subject user's profile; and

displaying an indicia on a website along with content submitted by the subject user, wherein the indicia includes the selected non-numeric aspect corresponding to the verification level assigned to the subject user's profile.

3. The method in accordance with claim 2 , wherein the displaying of the indicia is performed in conjunction with security measures to ensure authenticity of the indicia.

4. The method in accordance with claim 2 , wherein the range of non-numeric aspects is a range of colors.

5. The method in accordance with claim 4 , wherein the range of colors ranges from red, denoting lowest confidence, to green, denoting highest confidence.

6. The method in accordance with claim 1 , wherein:

the step of obtaining the third set of identity-related data/information regarding the subject user from social media sites includes obtaining photographs tagged as the subject user from social media sites; and

the step of evaluating and comparing the third set of identity-related data/information includes comparing the photographs tagged as the subject user to the previously obtained sets of identity-related data/information.

7. The method in accordance with claim 1 , wherein:

the step of obtaining the third set of identity-related data/information regarding the subject user from social media sites includes obtaining on-line writings, blogs, comments, sales or comments attributed to the subject user from social media sites; and

the step of evaluating and comparing the third set of identity-related data/information includes comparing the on-line writings, blogs, comments, sales or comments attributed to the subject user to the previously obtained sets of identity-related data/information.

8. The method in accordance with claim 1 , wherein:

the step of obtaining the third set of identity-related data/information regarding the subject user from social media sites includes obtaining known and trusted device information relating to the subject user from social media sites; and

the step of evaluating and comparing the third set of identity-related data/information includes comparing the known and trusted device information relating to the subject user to the previously obtained sets of identity-related data/information.

9. The method in accordance with claim 1 , wherein:

the step of obtaining the third set of identity-related data/information regarding the subject user from social media sites includes obtaining geographic information relating to the subject user from social media sites; and

the step of evaluating and comparing the third set of identity-related data/information includes comparing the geographic information relating to the subject user to the previously obtained sets of identity-related data/information.

10. The method in accordance with claim 1 , wherein:

the step of obtaining the third set of identity-related data/information regarding the subject user from social media sites includes obtaining frequency of user information relating to the subject user from social media sites; and

the step of evaluating and comparing the third set of identity-related data/information includes comparing the frequency of user information relating to the subject user to the previously obtained sets of identity-related data/information.