Automatically transitioning a user from a call to action to an enrollment interface
Disclosed herein are system, method, and computer program product embodiments for automatically transitioning a user from a call to action (CTA) to an enrollment interface. An embodiment operates by receiving a request from a user's device to display web content. The requested web content is displayed along with a CTA. When the CTA is selected by the user, an e-mail client associated with the user's device automatically opens, generates an electronic message based on the selected CTA, and populates a recipient address and a code associated with the CTA within the electronic message. Upon its receipt, the electronic message is processed by enrolling the user in a campaign associated with the CTA based on the code and the user's e-mail address. An electronic message is generated and sent to the user's e-mail address that contains a first hyperlink to the campaign associated with the CTA and a second hyperlink to an associated privacy policy.
1. A computer implemented method, comprising:
receiving a request from a user's device to display web content;
displaying on the user's device the requested web content and a call to action (CTA) that, when selected by the user: opens an e-mail client associated with the user's device; generates an electronic message based at least in part on the selected CTA; and populates a recipient address and a code associated with the CTA within the electronic message; and
processing the electronic message upon its receipt by enrolling the user in a campaign associated with the CTA based at least in part on the code and the user's e-mail address, wherein the campaign corresponds to a jurisdiction; and
generating and sending an electronic message to the user's e-mail address, the electronic message comprising a first hyperlink to the campaign associated with the CTA and a second hyperlink to an associated privacy policy corresponding to the jurisdiction.
2. The method of claim 1 wherein the user's device comprises a mobile device equipped with a default e-mail client, the default e-mail client configured to generate an electronic message in response to selection of hypertext or hypermedia including a mailto anchor.
3. The method of claim 1 , the receiving further comprising:
detecting a type of web client and a national origin associated with the user's device; and
selecting web content for display based on the detected type and national origin.
4. The method of claim 3 , wherein the selecting includes querying a reference database and using asynchronous JavaScript and AJAX to display the selected web content based on the detected type and the national origin.
5. The method of claim 1 , the displaying further comprising:
embedding the CTA in a display advertisement, wherein the display advertisement is featured on one or more third-party websites.
6. The method of claim 1 , the processing further comprising:
parsing the subject line of the e-mail message to isolate the code;
mapping the code to the campaign associated with the CTA; and
associating the user's e-mail address with the campaign.
7. The method of claim 1 , the processing further comprising:
selecting the associated privacy policy based at least in part on the code, wherein the selected associated privacy policy is determined based on a national origin associated with the user's device.
8. The method of claim 1 , wherein the campaign conforms to the associated privacy policy corresponding to the jurisdiction.
9. A system, comprising:
a memory; and
at least one processor coupled to the memory and configured to:
receive a request from a user's device to display web content;
display on the user's device the requested web content and a call to action (CTA) that, when selected by the user: opens an e-mail client associated with the user's device; generates an electronic message based at least in part on the selected CTA; and populates a recipient address and a code associated with the CTA within the electronic message; and
process the electronic message upon its receipt by enrolling the user in a campaign associated with the CTA based at least in part on the code and the user's e-mail address, wherein the campaign corresponds to a jurisdiction; and
generate and send an electronic message to the user's e-mail address, the electronic message comprising a first hyperlink to the campaign associated with the CTA and a second hyperlink to an associated privacy policy corresponding to the jurisdiction.
10. The system of claim 9 , wherein the user's device comprises a mobile device equipped with a default e-mail client, the default e-mail client configured to generate an electronic message in response to selection of hypertext or hypermedia including a mailto anchor.
11. The system of claim 9 , the at least one processor when configured to receive being further configured to:
detect a type of web client and a national origin associated with the user's device; and
select web content for display based on the detected type and national origin.
12. The system of claim 11 , the at least one processor when configured to select being further configured to:
query a reference database and use asynchronous JavaScript and AJAX to display the selected web content based on the detected type and the national origin.
13. The system of claim 9 , the at least one processor when configured to display being further configured to:
embed the CTA in a display advertisement, wherein the display advertisement is featured on one or more third-party websites.
14. The system of claim 9 , the at least one processor when configured to process being further configured to:
parse the subject line of the e-mail message to isolate the code;
map the code to the campaign associated with the CTA; and
associate the user's e-mail address with the campaign.
15. The system of claim 9 , the at least one processor when configured to process being further configured to:
select the associated privacy policy based at least in part on the code, wherein the selected associated privacy policy is determined based on a national origin associated with the user's device.
16. A tangible computer-readable device having instructions stored thereon that, when executed by at least one computing device, causes the at least one computing device to perform operations comprising:
receiving a request from a user's device to display web content;
displaying on the user's device the requested web content and a call to action (CTA) that, when selected by the user: opens an e-mail client associated with the user's device; generates an electronic message based at least in part on the selected CTA; and populates a recipient address and a code associated with the CTA within the electronic message; and
processing the electronic message upon its receipt by enrolling the user in a campaign associated with the CTA based at least in part on the code and the user's e-mail address, wherein the campaign corresponds to a jurisdiction; and
generating and sending an electronic message to the user's e-mail address, the electronic message comprising a first hyperlink to the campaign associated with the CTA and a second hyperlink to an associated privacy policy corresponding to the jurisdiction.
17. The computer-readable device of claim 16 , the operation of receiving further comprising:
detecting a type of web client and a national origin associated with the user's device; and
selecting web content for display based on the detected type and national origin.
18. The computer-readable device of claim 17 , the operation of selecting further comprising:
querying a reference database and using asynchronous JavaScript and AJAX to display the selected web content based on the detected type and the national origin.
19. The computer-readable device of claim 16 , the operation of displaying further comprising:
embedding the CTA in a display advertisement, wherein the display advertisement is featured on one or more third-party websites.
20. The computer-readable device of claim 16 , the operation of processing further comprising:
parsing the subject line of the e-mail message to isolate the code;
mapping the code to the campaign associated with the CTA; and
associating the user's e-mail address with the campaign.
21. The computer-readable device of claim 16 , the operation of processing further comprising:
selecting the associated privacy policy based at least in part on the code, wherein the selected associated privacy policy is determined based on a national origin associated with the user's device.