IP Library Patent Application 14081579
Patent Application
App. No. 14/081,579

Systems, Methods, and Media for Coordinating the Presentation of Media with an Event

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Quick Facts
Patent No.
US None
App. No.
14/081,579
Abstract

Systems for coordinating the presentation of media with an event are provided, the systems comprising: at least one processor that: receives media characteristic data associated with an event and target media; identifies presentation media as being target media based on the media characteristic data; determines a timing of a presentation of the presentation media; and presents the presentation media with the event according to the timing. Similar methods, and computer readable media containing instructions that perform such methods, are also provided.

Claims (37)

1 . A system for coordinating the presentation of media with an advertisement, comprising:

at least one processor that:

identifies presentation media as being target media;

automatically determines a timing of a presentation of the presentation media with respect to the presentation of the advertisement; and

presents the presentation media during the presentation of the advertisement according to the timing.

2 . The system of claim 1 , wherein the presentation media is at least one of video, images, audio, and multimedia.

3 . The system of claim 1 , wherein the media characteristic data describes the target media as having at least one of certain media type characteristics, musical characteristics, mood characteristics, content characteristics, use characteristics, demographic characteristics, legal/licensing characteristics, and social-cause characteristics.

4 . The system of claim 1 , wherein the at least one processor, in identifying presentation media, determines scores for one or more pieces of media based on the characteristic data.

5 . The system of claim 4 , wherein the scores are based on a weighting of two or more characteristics.

6 . The system of claim 1 , wherein the timing specifies the duration of the presentation of the presentation media during the advertisement.

7 . The system of claim 1 , wherein the timing specifies the start point of the presentation of the presentation media during the advertisement.

8 . The system of claim 1 , wherein the at least one processor also determines statistics for media available for presentation on multiple user devices.

9 . The system of claim 1 , wherein the at least one processor also determines whether the advertisement is to occur based on an availability of certain media for the advertisement.

10 . A method for coordinating the presentation of media with an advertisement, comprising:

identifying at at least one processor presentation media as being target media;

automatically determining a timing of a presentation of the presentation media with respect to the presentation of the advertisement at the at least one processor; and

causing the presentation media to be presented during the presentation of the advertisement according to the timing using the at least one processor.

11 . The method of claim 10 , wherein the presentation media is at least one of video, images, audio, and multimedia.

12 . The method of claim 10 , wherein the media characteristic data describes the target media as having at least one of certain media type characteristics, musical characteristics, mood characteristics, content characteristics, use characteristics, demographic characteristics, legal/licensing characteristics, and social-cause characteristics.

13 . The method of claim 10 , wherein the identifying presentation media includes determining scores for one or more pieces of media based on the characteristic data.

14 . The method of claim 13 , wherein the scores are based on a weighting of two or more characteristics.

15 . The method of claim 10 , wherein the timing specifies the duration of the presentation of the presentation media during the advertisement.

16 . The method of claim 10 , wherein the timing specifies the start point of the presentation of the presentation media during the advertisement.

17 . The method of claim 10 , further comprising determining statistics for media available for presentation on multiple user devices.

18 . The method of claim 10 , further comprising determining whether the advertisement is to occur based on an availability of certain media for the advertisement.

19 . A non-transitory computer-readable medium containing computer-executable instructions that, when executed by a processor, cause the processor to perform a method for coordinating the presentation of media with an advertisement, the method comprising:

identifying presentation media as being target media;

automatically determining a timing of a presentation of the presentation media with respect to the presentation of the advertisement; and

causing the presentation media to be presented during the presentation of the advertisement according to the timing.

20 . The non-transitory computer-readable medium of claim 19 , wherein the presentation media is at least one of video, images, audio, and multimedia.

21 . The non-transitory computer-readable medium of claim 19 , wherein the media characteristic data describes the target media as having at least one of certain media type characteristics, musical characteristics, mood characteristics, content characteristics, use characteristics, demographic characteristics, legal/licensing characteristics, and social-cause characteristics.

22 . The non-transitory computer-readable medium of claim 19 , wherein the identifying presentation media includes determining scores for one or more pieces of media based on the characteristic data.

23 . The non-transitory computer-readable medium of claim 22 , wherein the scores are based on a weighting of two or more characteristics.

24 . The non-transitory computer-readable medium of claim 19 , wherein the timing specifies the duration of the presentation of the presentation media during the advertisement.

25 . The non-transitory computer-readable medium of claim 19 , wherein the timing specifies the start point of the presentation of the presentation media during the advertisement.

26 . The non-transitory computer-readable medium of claim 19 , wherein the method further comprises determining statistics for media available for presentation on multiple user devices.

27 . The non-transitory computer-readable medium of claim 19 , wherein the method further comprises determining whether the advertisement is to occur based on an availability of certain media for the advertisement.