SYSTEM AND METHOD FOR RECOGNIZING BROADCAST PROGRAM CONTENT

1 . A broadcast program content recognition system comprising

at least one receiver adapted to sample broadcast program content from a broadcast source;

a content recognition engine for recognizing and storing the sampled broadcast program content; and

a content database in data communication with the content recognition means; the content database adapted to return information relating to the broadcast program content upon receipt of a query from a client device.

2 . A system according to claim 1 wherein the client device is a mobile device adapted to receive the broadcast program content.

3 . A system according to claim 1 wherein the query is a SMS query or a HTTP post query.

4 . A system according to claim 1 wherein the query comprises the time stamp of the broadcast program content and an identification associated with the broadcast source.

5 . A system according to claim 4 wherein the client device is configured to automatically send passive information on the station ID and the time stamp to the content database at regular time interval.

6 . A system according to claim 5 wherein the content database is further in data communication with an application content manager adapted to process the passive information received to customize broadcast program content to the client device.

7 . A system according to claim 5 wherein passive information could be sent via SMS, MMS, IP, proprietary messaging, or other available wireless connectivity such as Wi-fi, Bluetooth or Near Field Communication (NFC).

8 . A system according to claim 1 , the system further comprises a profiling database in data communication with the content database, wherein information from the content database and profile database is adapted, aggregated and consolidated to arrive at certain user-specific conclusion.

9 . A broadcast program content recognition system comprising at least one receiver adapted to sample broadcast program content and a content recognition engine for recognizing and storing the sampled broadcast program content;

wherein in event where the content recognition engine is unable to recognize the sample broadcast program content, the content recognition engine splits the unrecognized sample into at least a first and a second sequential portions and appends the first portion or the second portion to a previously recognized sample.

10 . A system according to claim 9 , wherein the system is adapted to mark the unrecognized sample as a failed sample.

11 . A system according to claim 9 , wherein the system is adapted to iteratively split and append the unrecognized sample until either a terminating condition is reached or the appended first or second portion is recognizable.

12 . A method of recognizing broadcasted program content comprising the steps of:

a. receiving a sample of broadcasted program content;

b. determining if the received sample is recognizable;

c. splitting the received sample into a first and a second sequential portions if the sample is determined not to be recognizable; and

d. appending the first portion or second portion to a previously recognizable sample.

13 . A method according to claim 12 wherein including the step of repeating steps (b.) to (d.) until the appended sample is recognizable.