Vehicle cup holder assembly

1. A vehicle cup holder assembly comprising:

a cup holder defining an interior volume; and

a bezel coupled to the cup holder and comprising:

an optical element;

at least one bifurcated light splitter having a first branch and a second branch each extending downwardly into the cup holder from the optical element and configured to split a light therebetween and supply the light in an upward direction away from the cup holder to the optical element;

a reflective element for redirecting light propagating inside the optical element; and

a light transmissive region for discharging light from the optical element to illuminate the interior volume of the cup holder.

2. The vehicle cup holder assembly of claim 1 , further comprising a light source for supplying light to the first and second branches of the at least one light splitter.

3. The vehicle cup holder assembly of claim 1 , wherein the first and second branches supply light to the optical element in opposite directions.

4. The vehicle cup holder assembly of claim 1 , wherein the light transmissive region is located on an underside of the bezel that overhangs the cup holder.

5. The vehicle cup holder assembly of claim 1 , wherein the reflective element partially encloses the optical element and comprises one of a reflective paint, a hot foil, a physical vapor deposition (PVD) coating, and a chrome coating.

6. A vehicle cup holder assembly comprising:

a cup holder; and

a bezel coupled to the cup holder and comprising:

an optical element for propagating light therein;

at least one bifurcated light splitter having a first branch and a second branch each coupled to an underside of the optical element and extending downwardly therefrom and into the cup holder; wherein the first and second branches are configured to supply a light to the optical element in an upward direction after first splitting the light therebetween;

a reflective element for redirecting light propagating inside the optical element; and

a light transmissive region for discharging light from the optical element.

7. The vehicle cup holder assembly of claim 6 , wherein the first and second branches supply light to the optical element in opposite directions.

8. The vehicle cup holder assembly of claim 6 , wherein the light transmissive region is located on an underside of the bezel that overhangs the cup holder.

9. The vehicle cup holder assembly of claim 6 , wherein the reflective element partially encloses the optical element and comprises one of a reflective paint, a hot foil, a physical vapor deposition (PVD) coating, and a chrome coating.

10. A bezel of a vehicle cup holder assembly, comprising:

an optical element;

a bifurcated light splitter having a first branch and a second branch each extending downwardly into the cup holder from the optical element and configured to split an incoming light therebetween and supply the light in an upward direction away from the cup holder to the optical element;

a reflective element for redirecting light propagating inside the optical element; and

a light transmissive region for discharging light from the optical element.

11. The bezel of claim 10 , wherein the first and second branches supply light to the optical element in opposite directions.

12. The bezel of claim 10 , wherein the incoming light is supplied to the light splitter by a light located below the bezel.

13. The bezel of claim 10 , wherein the light transmissive region is located on an underside of the bezel that overhangs the cup holder.

14. The bezel of claim 10 , wherein the reflective element partially encloses the optical element and comprises one of a reflective paint, a hot foil, a physical vapor deposition (PVD) coating, and a chrome coating.