CUSTOMIZED INFORMATION WITHOUT AUTHENTICATION
A method and system for customizing a mobile application running on a mobile communication device of a user. In one implementation, the method includes providing the mobile application to the mobile communication device of the user, the mobile application having a generic platform; determining a special interest group (SIG) that is affiliated with the user; and customizing the generic platform of the mobile application based on information specific to the special interest group (SIG) that is affiliated with the user.
1 . A method for customizing a non-browser based mobile application running on a mobile communication device of a user, the method comprising:
sending a request from the non-browser based mobile application to the management server for customized information associated with the (SIG) for display within a specific non-browser based mobile application generated screen;
receiving customized information associated with the (SIG) from the management server for display within the specific non-browser based mobile application generated screen; and
displaying the customized information associated with the (SIG) within the specific non-browser based mobile application generated screen;
wherein the non-browser based mobile application generated screen includes one or more of a logo, advertisement, coupon, alert, notification, or map that is customizable based on an affiliation of the user to the special interest group (SIG).
2 . The method of claim 1 , further wherein the SIG allows for a execution of a mobile device payment transaction is selected from the group consisting of contactless payment, ticketing, Internet commerce, storage of banking information, storage of payment information and other digital artifacts, and accessing banking services.
3 . The method of claim 2 , wherein the special interest group (SIG) is one of a university, corporation, military, government, sports team, bank, credit union or alumni association.
4 . The method of claim 1 , wherein the mobile application sends a request from the non-browser based mobile application to login to a special interest group (SIG), the request received at a management server.
5 . The method of claim 1 further wherein the advertisement is based on targeting parameters generated at the management server wherein the targeting parameters are inclusive of one or more of the following: merchants, price-level, spend categories, user location, gender, age, interest, affiliation, payment transactions, banking transactions, or bill pay.
6 . The method of claim 1 , wherein the customized information customizes one or more of modules that are presented to users through the mobile application.
7 . The method of claim 6 , wherein the one or more modules are selected from the group consisting of:
a money management module that permits a user to access account information from a financial institution,
a location based information module that permits a user to find points of interest (POI) and directions,
a rewards module that permits a user to keep track of reward or loyalty cards,
a ticket module that permits a user to purchase a ticket for an event, and
an options module that permits a user to change the look-and-feel of the mobile application executing on the mobile communication device.
8 . The method of claim 1 , wherein the request is triggered by user input at the mobile communication device.
9 . The method of claim 1 , wherein the request is triggered automatically based on the location of the user.
10 . The method of claim 1 , wherein the request is triggered automatically based on the user and the mobile communication device interacting with one of a smart poster, kiosk or other contactless device.
11 . A system for customizing a non-browser based mobile application running on a mobile communication device of a user, the system comprising:
a mobile communication device associated with a user, the mobile communication device executing the non-browser based mobile application having a non-browser based application generated screen and
sends a request from the non-browser based mobile application to management server for display of customized information associated with the (SIG) within a specific non-browser based mobile application generated screen;
receives customized information associated with the (SIG) from the management server for display within a specific non-browser based mobile application generated screen associated with the (SIG), and
displays customized information associated with the (SIG) within the specific non-browser based mobile application generated screen;
wherein the non-browser based mobile application generated screen includes one or more of a logo, advertisement, coupon, alert, notification, or map that is customizable based on an affiliation of the user to the special interest group (SIG).
12 . The system of claim 11 , further wherein the SIG allows for a execution of a mobile device payment transaction is selected from the group consisting of contactless payment, ticketing, Internet commerce, storage of banking information, storage of payment information and other digital artifacts, and accessing banking services.
13 . The system of claim 11 , wherein the special interest group (SIG) is one of a university, corporation, military, government, sports team, bank, credit union, or alumni association.
14 . The System of claim 11 , wherein the mobile application sends a request from the non-browser based mobile application to login to a special interest group (SIG), the request received at a management server.
15 . The System of claim 11 further wherein the advertisement is based on targeting parameters generated at the management server wherein the targeting parameters are inclusive of one or more of the following: merchants, price-level, spend categories, user location, gender, age, interest, affiliation, payment transactions, banking transactions, or bill pay.
16 . The System of claim 11 , wherein the customized information customizes one or more modules that are presented to users through the mobile application.
17 . The System of claim 16 , wherein the one or more modules are selected from the group consisting of:
a money management module that permits a user to access account information from a financial institution,
a location based information module that permits a user to find points of interest (POI) and directions,
a rewards module that permits a user to keep track of reward or loyalty cards,
a ticket module that permits a user to purchase a ticket for an event, and
an options module that permits a user to change the look-and-feel of the mobile application executing on the mobile communication device
18 . The System of claim 11 , wherein the request is triggered by user input at the mobile communication device.
19 . The System of claim 11 , wherein the request is triggered automatically based on the location of the user.
20 . The System of claim 11 , wherein the request is triggered automatically based on the location of the user and the mobile communication device interacting with one of a smart poster, kiosk or other contactless device.).