System and method for detecting and utilizing non-bidding activity of bidders in an online auction
The non-bidding activity of one or more bidders of an auction is detected over an online interface of the auction environment. The activity of the one or more bidders is detected while the one or more bidders are participating in the auction. The non-bidding activity is correlated to an interest metric for the auction. Information is communicated that is based on the interest metric. The information can be communicated to either a seller or a bidder of the auction.
1. A method for conducting an online auction for an item, the method being implemented by one or more processors of a computer system and comprising:
communicating over the Internet with terminals of a plurality of users, to provide a seller interface for a seller of the item, and a bidder interface for each of multiple bidders of the online auction;
detecting, by the bidder interface executed by one or more processors, while the auction is progressing to completion, non-bidding activity of one or more of the multiple bidders with respect to the bidder interface provided to that bidder by detecting at least a first bidder of the multiple bidders hovering over a bid submission feature of the bidder interface;
correlating, by an auction analysis component executed by one or more processors, the non-bidding activity of the one or more bidders to an interest metric that is indicative of further bidding activity by two or more bidders during the auction; and
communicating information that is based on the interest metric to at least one of the seller by the seller interface or a bidder from the multiple bidders of the auction by the bidder interface.
2. The method of claim 1 , wherein the detecting the non-bidding activity further includes detecting, by the bidder interface executed by the one or more processors, one or more of the multiple bidders refreshing a page on which the bidder interface is provided.
3. The method of claim 1 , wherein the detecting the non-bidding activity further includes detecting, by the bidder interface executed by the one or more processors, one or more of the multiple bidders viewing a content of the auction provided at the online interface.
4. The method of claim 1 , wherein the detecting the non-bidding activity further includes detecting, by the bidder interface executed by the one or more processors, one or more of the multiple bidders providing bidding information into the bidder interface without bid submission.
5. The method of claim 1 , wherein the correlating the non-bidding activity of the one or more bidders to the interest metric further includes correlating, by the auction analysis component executed by the one or more processors, the non-bidding activity to a likelihood that a bid will be submitted by at least one of the multiple bidders.
6. The method of claim 1 , further comprising communicating the information that is based on the interest metric to the seller via the seller interface executed by the one or more processors and not to any of the multiple bidders.
7. A system for conducting an online auction for an item, the system comprising:
a memory that stores a set of instructions; and
one or more processors that access the instructions to:
communicate over the Internet with terminals of a plurality of users, to provide a seller interface for a seller of the item, and a bidder interface for each of multiple bidders of the online auction;
detect, via the bidder interface and while the auction is progressing to completion, non-bidding activity of one or more of the multiple bidders of with respect to the bidder interface provided to that bidder by detecting at least a first bidder of the multiple bidders hovering over a bid submission feature of the bidder interface;
correlate via an auction analysis component, the non-bidding activity of the one or more bidders to an interest metric that is indicative of further bidding activity by two or more bidders during the auction; and
communicate information that is based on the interest metric to at least one of the seller via the seller interface or a bidder from the multiple bidders of the auction via the bidder interface.
8. The system of claim 7 , wherein the one or more processors further detect, via the bidder interface, non-bidding activity by detecting one or more of the multiple bidders refreshing a page on which the bidder interface is provided.
9. The system of claim 7 , wherein the one or more processors further detect, via the bidder interface, non-bidding activity by detecting one or more of the multiple bidders viewing a content of the auction provided at the online interface.
10. The system of claim 7 , wherein the one or more processors further detect, via the bidder interface, non-bidding activity by detecting one or more of the multiple bidders providing bidding information into the bidder interface without bid submission.
11. The system of claim 7 , wherein the one or more processors correlate, via the auction analysis component, the detected non-bidding activity to the interest metric by correlating the non-bidding activity to a likelihood that a bid will be submitted by one or more of the multiple bidders.
12. The system of claim 7 , wherein the one or more processors communicate information that is based on the interest metric to the seller via the seller interface and not to the one or more bidders.
13. A non-transitory computer-readable medium that stores instructions for conducting an online auction for an item, the instructions being executable by one or more processors of a computer system to cause the computer system to perform operations that comprise:
communicate over the Internet with terminals of a plurality of users, to provide a seller interface for a seller of the item, and a bidder interface for each of multiple bidders of the online auction;
detect, via the bidder interface, while the auction is progressing to completion, non-bidding activity of one or more of the multiple bidders with respect to the bidder interface provided to that bidder by detecting at least a first bidder of the multiple bidders hovering over a bid submission feature of the bidder interface;
correlate, via an auction analysis component, the non-bidding activity of the one or more bidders to an interest metric that is indicative of further bidding activity by two or more bidders during the auction; and
communicate information that is based on the interest metric to at least one of the seller via the seller interface or a bidder from the multiple bidders of the auction via the bidder interface.
14. The non-transitory computer-readable medium of claim 13 , wherein the one or more processors further detect, via the bidder interface, the non-bidding activity by detecting one or more of the multiple bidders refreshing a page on which the bidder interface is provided.
15. The non-transitory computer-readable medium of claim 13 , wherein the one or more processors further detect, via the bidder interface, the non-bidding activity by detecting one or more of the multiple bidders viewing a content of the auction provided at the online interface.
16. The non-transitory computer-readable medium of claim 13 , wherein the one or more processors further detect, via the bidder interface, the non-bidding activity by detecting one or more of the multiple bidders providing bidding information into the bidder interface without bid submission.
17. The non-transitory computer-readable medium of claim 13 , wherein the one or more processors correlate, via the auction analysis component, the non-bidding activity to a likelihood that a bid will be submitted by one or more of the multiple bidders.