IP Library Granted Patent US 9,953,365
Granted Patent B2
US 9,953,365 · App. 14/216,962 · Granted Apr 24, 2018

Virtual online auction forum

Inventor: Robert Friedman (Irvine, CA)
Assignee: Ten-X, LLC
G06Q30/08G06Q30/0275
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Quick Facts
Patent No.
US 9,953,365
App. No.
14/216,962
Granted
Apr 24, 2018
Kind
B2
Abstract

A method and system for auctioning an item over a network inside a virtual auction forum populated by graphical representations of users is described. Virtual profiles containing graphical representations are associated with each of the users of an auction forum, and the auction for the item is virtualized. The users of the auction forum participate as bidders in the virtual auction with their graphical representations, and some events in the virtual auction are represented through the users' graphical representations.

Claims (37)

1. A method for auctioning an item over a network, the method being implemented by one or more processors and comprising:

associating a profile with each of a plurality of users of an online auction forum, the profile of each user including content corresponding to an avatar for that user; and

virtualizing an auction for an item for a first user device of a first user of one or more users that each participate in the auction as a bidder or seller for the item,

wherein virtualizing the auction includes:

displaying, on the first user device, a plurality of avatars, each avatar being animated and participating in the auction;

displaying, on the first user device, the plurality of avatars in a virtual environment on the online auction forum, wherein the virtual environment is displayed based on one or more environmental rules associated with the auction and includes selected auction content to simulate events of the auction;

displaying, on the first user device, the events of the auction through actions of the avatars in the virtual environment, including bids received by users participating in the auction as bidders and one or more bids of the seller;

in response to a trigger condition defined in the one or more environmental rules, manipulating the virtual environment on the first user device to progress the auction towards completion;

limiting the ability of the users participating in the auction to communicate with each other based on communication limitations defined in the one or more environmental rules; and

concurrently with virtualizing the auction for the item for the first user device, communicating with a second user device of a second user of the one or more users to render auction content on the second user device without virtualizing the auction.

2. The method of claim 1 , wherein manipulating the virtual environment includes manipulating at least some of the selected auction content and/or avatars to reflect an auction action corresponding to a user submitting a bid.

3. The method of claim 1 , wherein bids correspond to the avatar raising a hand or paddle, or standing up.

4. The method of claim 1 , wherein the trigger condition includes a time to completion of the auction reaching a threshold and a reserve price for the auction not being met.

5. The method of claim 1 , wherein manipulating the virtual environment includes changing the coloring or lighting of the selected auction content.

6. The method of claim 1 , further comprising displaying event information for the auction on a webpage separately from virtualizing the auction.

7. The method of claim 1 , wherein the plurality of avatars participate in the auction as participants that are present in a room.

8. The method of claim 1 , wherein virtualizing the auction includes displaying an avatar for an auctioneer that conducts the auction.

9. A computer system comprising:

a memory that stores a set of instructions, one or more profiles, and a set of content items;

one or more processors that access the memory to:

use the one or more profiles to associate a profile with each of a plurality of users of an online auction forum, the profile of each user including content corresponding to an avatar for that user, the plurality of users including bidders and a seller; and

use the instructions and the content items to virtualize an auction for an item for a first user device of a first user of one or more users that each participate in the auction as a bidder or seller for the item, by:

displaying, on the first user device, a plurality of avatars, each avatar being animated and participating in the auction;

displaying, on the first user device, the plurality of avatars in a virtual environment on the online auction forum, wherein the virtual environment is displayed based on one or more environmental rules associated with the auction and includes selected auction content to simulate events of the auction, wherein the one or more environmental rules are specific to the auction for the item;

displaying, on the first user device, the events of the auction through actions of the avatars in the virtual environment, including bids received by users participating in the auction as bidders and one or more bids of the seller;

in response to a trigger condition defined in the one or more environmental rules, manipulating the virtual environment on the first user device to progress the auction towards completion;

limiting the ability of the users participating in the auction to communicate with each other based on communication limitations defined in the one or more environmental rules; and

concurrently with virtualizing the auction for the item for the first user device, communicating with a second user device of a second user of the one or more users to render auction content on the second user device without virtualizing the auction.

10. The computer system of claim 9 , wherein the one or more processors manipulate the virtual environment by manipulating at least some of the selected auction content and/or avatars to reflect an auction action corresponding to a user submitting a bid.

11. The computer system of claim 9 , wherein bids correspond to the avatar raising a hand or paddle, or standing up.

12. The computer system of claim 9 , wherein the trigger condition includes a time to completion of the auction reaching a threshold and a reserve price for the auction not being met.

13. The computer system of claim 9 , wherein the one or more processors manipulate the virtual environment by changing the coloring or lighting of the selected auction content.

14. The computer system of claim 9 , wherein the one or more processors display event information for the auction on a webpage separately from virtualizing the auction.

15. The computer system of claim 9 , wherein the plurality of avatars participate in the auction as bidders present in a room.

16. The computer system of claim 9 , wherein the one or more processors virtualize the auction by displaying an avatar for an auctioneer that conducts the auction.

17. The method of claim 1 , wherein the trigger condition includes a threshold time remaining for the auction or bids increasing to a threshold amount.

18. The computer system of claim 9 , wherein the trigger condition includes a threshold time remaining for the auction or bids increasing to a threshold amount.

Assignments (6)
CHANGE OF NAME Recorded Feb 13, 2019
From: TEN-X, LLC
To: AUCTION.COM, LLC
Reel/Frame 048720/0595 →
RELEASE OF SECURITY INTEREST RECORDED AT REEL/FRAME 032807/0266 Recorded Oct 11, 2017
From: SUNTRUST BANK
To: TEN-X, LLC (FORMERLY KNOWN AS AUCTION.COM, LLC)
Reel/Frame 044219/0213 →
FIRST LIEN SECURITY AGREEMENT Recorded Sep 29, 2017
From: TEN-X, LLC
To: ANTARES CAPITAL LP, AS COLLATERAL AGENT
Reel/Frame 044049/0443 →
CHANGE OF NAME Recorded Aug 2, 2016
From: AUCTION.COM, LLC
To: TEN-X, LLC
Reel/Frame 039550/0319 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 29, 2014
From: FRIEDMAN, ROBERT
To: AUCTION.COM, LLC
Reel/Frame 032992/0216 →
SECURITY INTEREST Recorded May 2, 2014
From: AUCTION.COM, LLC
To: SUNTRUST BANK, AS ADMINISTRATIVE AGENT
Reel/Frame 032807/0266 →
Continuity (2)
Provisional Application 61800264 · Mar 15, 2013
Related Publication 20140279164A1 · Sep 18, 2014