Interface for cross-channel advertising campaign
A cross-channel advertising campaign system is provided. The system comprises a memory, a processor, and an application. The application is stored in the memory, executable by the processor, and configured such that the cross-channel advertising campaign system receives advertising content designed for display in a first advertising channel, and further configured such that the advertising content is converted into a design for display in a second advertising channel. The conversion includes associating an address in the first advertising channel and an address in the second advertising channel with a single user.
1. A method for managing a cross-channel advertising campaign, the method comprising:
receiving, via a first interface on a computing system, original advertising content designed for display in a first advertising channel;
converting, by a processor in the computing system, original advertising content into converted advertising content for display in a second advertising channel when at least one difference exists in a characteristic of the first advertising channel and a characteristic of the second advertising channel, the characteristics including at least one of:
a capability to display animated graphics;
a capability to display still graphics;
a size of a display screen;
a number of pixels in a display screen; or
an aspect ratio of a display screen;
displaying, in a second interface on the computing system, the converted advertising content; and
displaying, in a third interface on the computing system, a first graphical object and a second graphical object, wherein sizes of components in the first graphical object and the second graphical object represent values associated with the first advertising channel and the second advertising channel, and wherein a size of a first component in the first graphical object represents a number of impressions targeted to occur in the first advertising channel;
receiving a modification to the size of the first component in the first graphical object;
responsive to receiving the modification to the size of the first component in the first graphical object:
modifying the number of impressions targeted to occur in the first advertising channel;
modifying a size of a first component of the second graphical object automatically corresponding to the modification to the size of the first component in the first graphical object; and
modifying the number of impressions targeted to occur in the second advertising channel.
2. The method of claim 1 , wherein a size of a second component in the first graphical object represents a number of impressions that have actually occurred through specified time in the first advertising channel, and a size of a third component in the first graphical object represents a number of actions that have been taken through the specified time on impressions in the first advertising channel, and wherein a size of a first component in the second graphical object represents a number of impressions targeted to occur in the second advertising channel, a size of a second component in the second graphical object represents a number of impressions that have actually occurred through the specified time in the second advertising channel, and a size of a third component in the second graphical object represents a number of actions that have been taken through the specified time on impressions in the second advertising channel.
3. The method of claim 2 , wherein selection of one of the first components in one of the graphical objects commands demographic information to be obtained about users targeted in the advertising channel related to the selected graphical object, selection of one of the second components in one of the graphical objects commands demographic information to be obtained about users to whom impressions have been displayed in the advertising channel related to the selected graphical object, and selection of one of the third components in one of the graphical objects commands demographic information to be obtained about users who have performed an action on an impression in the advertising channel related to the selected graphical object.
4. The method of claim 2 , wherein the adjustment of the size of the first component in the first graphical object further commands a change to be automatically made to the size of the first component in the second graphical object and further commands a change to be automatically made to the number of impressions targeted to occur in the second advertising channel.
5. The method of claim 1 , wherein each of the first advertising channel and the second advertising channel is one of:
a web browser channel;
an email channel;
a text message channel;
an Internet Protocol (IP) channel; and
an in-home channel.
6. The method of claim 1 , wherein converting the advertising content includes at least one of:
removing graphics-based content;
reformatting text-based content; and
repositioning text-based content.