IP Library Patent Application 14294790
Patent Application
App. No. 14/294,790

SYSTEM FOR SELECTING AND RECEIVING PRIMARY AND SUPPLEMENTAL ADVERTISER INFORMATION USING A WEARABLE-COMPUTING DEVICE

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Quick Facts
Patent No.
US None
App. No.
14/294,790
Abstract

A system for detecting an advertisement is configured to sense a first information associated with the advertisement by a first wearable-computing device, and identify the advertisement from one of a multitude of stored advertisements. The system is further configured to request, in response to a user input, a second information associated with the identified advertisement.

Claims (58)

1 . A system for detecting an advertisement configured to:

sense a first information associated with the advertisement by a first wearable-computing device;

identify the advertisement from one of a plurality of stored advertisements; and

request, in response to a user input, a second information associated with the identified advertisement.

2 . The system of claim 1 further configured to:

transmit the requested second information to the first wearable-computing device.

3 . The system of claim 1 further configured to:

transmit the requested second information to a personal computing device.

4 . The system of claim 1 , wherein the personal computing device is tethered to the first wearable-computing device by wire or wirelessly.

5 . The system of claim 1 , wherein the personal computing device comprises at least one of a smart phone, a portable computing device, a laptop, a mini, a tablet, or a pad.

6 . The system of claim 1 , wherein the first wearable-computing device includes a processor and a sensor adapted to sense the first information.

7 . The system of claim 1 , wherein the first wearable-computing device includes a sensor adapted to be on continuously when the user is wearing the first wearable-computing device.

8 . The system of claim 1 further configured to:

detect a code included in the first information; and

identify the advertisement using the code.

9 . The system of claim 1 , wherein the first information includes a visual information associated with the advertisement within a line-of-sight of the user when the user is viewing the advertisement.

10 . The system of claim 9 , wherein the visual information is associated with an image from a camera having a field of view aligned with a line of sight of the user when the user is viewing the advertisement through the first wearable-computing device.

11 . The system of claim 1 , wherein the first information includes an audio information associated with the advertisement.

12 . The system of claim 11 , wherein the audio information is associated with a sound record sensed by a microphone included in the first wearable-computing device.

13 . The system of claim 1 , wherein the first information comprises at least one of an orientation angle, a location, a velocity, or an acceleration associated with the first wearable-computing device.

14 . The system of claim 1 further configured to:

compress, using the first wearable-computing device, the first information.

15 . The system of claim 1 further configured to:

correlate a location of the first wearable-computing device with a location of one of the plurality of previously stored advertisements, wherein the location of the first wearable-computing device is included in the first information; and

predict a probable advertisement the first wearable-computing device is likely sensing, wherein a first portion of the advertisement is blocked from being sensed by the first wearable-computing device.

16 . The system of claim 15 further configured to:

include the predicted probable advertisement in the second information; and

re-create a virtual advertisement of the predicted probable advertisement on the first wearable-computing device.

17 . The system of claim 15 further configured to:

include the predicted probable advertisement in the second information; and

re-create a virtual advertisement of the predicted probable advertisement on a personal computing device.

18 . The system of claim 15 , wherein to correlate further configures the system to correlate a second portion of the advertisement different from the first portion of the advertisement, wherein the second portion of the advertisement is sensed by the first wearable-computing device.

19 . The system of claim 15 , wherein to correlate further configures the system to correlate an orientation angle associated with the first wearable-computing device, wherein the orientation angle is included in the first information.

20 . The system of claim 15 , wherein to correlate further configures the system to correlate a third information sensed from a second wearable-computing device different than the first wearable-computing device, wherein the third information was previously sensed by the second wearable-computing device at the location of the first wearable-computing device.

21 . The system of claim 1 , wherein to identify further configures the system to:

compare the first information against characteristics associated with the plurality of previously stored advertisements; and

match the first information to at least one characteristic associated with one of the plurality of previously stored advertisements.

22 . The system of claim 1 , wherein the second information is not included in the first information.

23 . The system of claim 1 , wherein the second information is configured to respond to the location of the first wearable-computing device.

24 . The system of claim 1 , wherein the second information includes an action to be performed associated with the identified advertisement.

25 . The system of claim 24 , wherein the action to be performed includes purchasing a product associated with the identified advertisement.

26 . The system of claim 24 , wherein the action to be performed includes purchasing a service associated with the identified advertisement

27 . The system of claim 24 , wherein the action to be performed comprises at least one of a request for additional information about a product, an instruction to store the second information, an instruction to transmit the second information, a request to purchase the product, a request to note an interest in the product, a request to put the user on a wish-list for the product, a request for pricing of the product, a request for other transactional information about the product other than pricing of the product, a request to check inventory availability about the product, a request to check competitive sources for the product, or a request to check alternative sources for the product associated with the identified advertisement.

28 . The system of claim 24 , wherein the action to be performed comprises at least one of a request for additional information about a service, a request to purchase the service, a request to note an interest in the service, a request to put the user on a wish-list for the service, a request for pricing of the service, a request for other transactional information about the service other than pricing of the service, a request to check inventory availability for the service, a request to check competitive sources for the service, or a request to check alternative sources for the service associated with the identified advertisement.

29 . The system of claim 1 further configured to:

accept the user input from the personal computing device.

30 . The system of claim 1 further configured to:

accept the user input from the first wearable-computing device.

31 . The system of claim 1 , wherein the user input comprises at least one of pointing the first wearable-computing device at the advertisement, a voice command, a head motion, a hand motion, a limb motion, a touch input, a button press, or a switch press.

32 . The system of claim 1 , wherein the user input includes a first portion of the user input being from the personal computing device and a second portion of the user input being from the wearable-computing device.

33 . The system of claim 32 , wherein the second portion of the user input comprises at least one of pointing the wearable-computing device at the advertisement, a voice command, a head motion, a hand motion, a limb motion, a touch input, a button press, or a switch press.

34 . The system of claim 1 further configured to:

start an action automatically without the user input after identifying the advertisement.

35 . The system of claim 34 , wherein the action includes playing an information stream associated with the advertisement.

36 . The system of claim 1 further configured to:

send a third information to a computing device different from the first wearable-computing device, wherein the third information comprises at least one of an analytics data, a product, a manufacturer, a retailer, a location of the advertisement, a duration of time the advertisement was viewed, or a time of day the advertisement was viewed.

37 . The system of claim 36 , wherein the computing device is different from the first wearable-computing device is associated with at least one of an advertisement advertiser, a manufacturer, a retailer, or an interested third party.

38 . The system of claim 1 , wherein the first wearable-computing device includes a form factor comprising at least one of an eyeglass, an ear-piece, a wristband, a wrist-device, a medallion, a device worn around the neck, an arm band, an arm-device, a device worn on the head, a piece of clothing, or a piece of outer clothing.

Assignments (4)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 4, 2017
From: BROWN, WENDELL
To: PACIFIC WAVE TECHNOLOGY, INC.
Reel/Frame 044367/0458 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 11, 2016
From: CLOUDWEAR, INC.
To: PACIFIC WAVE TECHNOLOGY INC.
Reel/Frame 039408/0638 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 6, 2016
From: TANN, EVAN
To: CLOUDWEAR, INC.
Reel/Frame 039090/0102 →
PROPRIETARY INFORMATION AND INVENTIONS ASSIGNMENT AGREEMENT (SEE PARAGRAPH 5(B)) Recorded Jun 24, 2016
From: TANN, EVAN
To: CLOUDWEAR, INC.
Reel/Frame 039154/0470 →