System and method for maintaining user engagement in a realm-building game

1. A method, executed on one or more physical computer processors, for extending a user's play of a realm-building game, wherein the realm-building game comprises a first realm built from one or more basic assets in a virtual space of an online competitive multiplayer game, the method comprising:

executing an instance of the virtual space and implementing the instance of the virtual space to facilitate user participation in the online competitive multiplayer game;

assigning a realm value, using the one or more physical computer processors, to the first realm in the instance of virtual space of the online competitive multiplayer game;

determining, using the one or more physical computer processors, a difference between the realm value of the first realm and a predetermined threshold value;

offering, using the one or more physical computer processors, to the user, an option to improve the first realm for a cost determined based on the difference between the realm value assigned to the first realm and the predetermined threshold value;

receiving from the user, an instruction to accept the offer to improve the first realm at the determined cost to the user;

in response to at least receiving the acceptance of the offer, removing, using the one or physical computer processors, the first realm and the one or more basic assets from the instance of the virtual space of the online competitive multiplayer game; and

providing, using the one or more physical computer processors, the user with one or more advanced assets to build a second realm in the instance of the virtual space of the online competitive multiplayer game to enable the user to replay the online competitive multiplayer game in the instance of the virtual space using the second realm and the one or more advanced assets.

2. The method of claim 1 , wherein the determined cost to improve the first realm is zero if the realm value assigned to the first realm is above the predetermined threshold value.

3. The method of claim 1 , wherein the realm value assigned to the first realm may increase over time and cause a corresponding decrease in the determined cost to improve the first realm offered to the user.

4. The method of claim 1 , further comprising offering an association with a faction to the user and wherein the one or more advanced assets are based on which faction the user associates with.

5. The method of claim 4 , wherein one or more in-game bonuses are provided to the user based on which faction the user associates with.

6. The method of claim 1 , further comprising improving a competitive metric in the online competitive multiplayer game in response to the user's acceptance to improve the first realm.

7. The method of claim 1 , wherein the one or more advanced assets comprises one or more advanced units, troops, and/or characters that were not previously available to the user before the acceptance of the offer to improve the first realm was received.

8. The method of claim 1 , wherein the determined cost to improve the first realm is an amount of virtual currency.

9. A system for a realm-building game, the system comprising:

one or more display devices configured to present the realm-building game;

one or more memory devices configured to store computer-executable instructions thereon; and

one or more physical computer processors configured to execute the computer-readable instructions, which when executed, cause the one or more physical processors to:

execute an instance of a virtual space and implement the instance of the virtual space to facilitate user participation in an online competitive multiplayer game;

provide realm building tools to a user, the realm building tools comprising a set of one or more basic assets;

manage a user account associated with the user, the user account comprising a first realm built from the set of one or more basic assets in the instance of the virtual space;

assign a realm value to the first realm in the instance of virtual space of the online competitive multiplayer game based on respective values associated with the set of one or more basic assets used to build the first realm;

offer an option to the user to improve the first realm for a cost, wherein the cost to improve the first realm is based on the difference between the realm value assigned to the first realm and a predetermined threshold value; and

in response to at least receiving an acceptance of the offer, remove the first realm from the instance of the virtual space of the online competitive multiplayer game and provide a set of one or more advanced assets to the user to be included in the realm building tools to build a second realm in the instance of the virtual space of the online competitive multiplayer game by enabling the user to replay the realm-building game in the instance of the virtual space using the second realm and the set of one or more advanced assets.

10. The system of claim 9 , wherein execution of the computer-readable instructions, further cause the one or more physical computer processors to: offer the option to the user to improve the first realm for a zero cost if the realm value assigned to the first realm by the realm valuation module is above the predetermined threshold value.

11. The system of claim 9 , wherein execution of the computer-readable instructions, further cause the one or more physical computer processors to: periodically recalculate the realm value assigned to the first realm.

12. The system of claim 9 , wherein, execution of the computer-readable instructions, further cause the one or more physical computer processors to:

offer an association with a faction to the user and to receive the user's response to the offer; and

base which advanced assets of the set of one or more advanced assets provided to the user on the user's response to the offer to associate with the faction.

13. The system of claim 12 , wherein execution of the computer-readable instructions, further cause the one or more physical computer processors to: provide one or more in-game bonuses to the user based on the user's response to the offer to associate with the faction.

14. The system of claim 9 , wherein the realm-building tools provide the user with one or more advanced units, troops, and/or characters that were not previously available to the user before the offer was made to improve the realm.

15. The system of claim 9 , wherein an asset in the set of one or more advanced assets takes up less space within the virtual space of the online competitive multiplayer game than a corresponding asset in the set of one or more basic assets.

16. The system of claim 9 , wherein an asset in the set of one or more advanced assets allows the user to control a plurality of resources by using the asset.

17. The system of claim 9 , wherein the determined cost to improve the first realm is an amount of virtual currency.