IP Library › Granted Patent US 10,846,740

Granted Patent B2

US 10,846,740 · App. 14/337,559 · Granted Nov 24, 2020

Single conversion advertisements

Inventor: Satyam Shaw (San Jose, CA)

Assignee: Google LLC

G06Q30/0251 G06Q30/02 G06Q30/0245 G06Q30/0246 G06Q30/0254 G06Q30/0273 G06Q30/0275 G06Q30/0276 G06Q30/0277

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Quick Facts

Patent No.: US 10,846,740
App. No.: 14/337,559
Filed: Jul 22, 2014
Granted: Nov 24, 2020
Kind: B2
Examiner: BROWN, LUIS A
Art Unit: 3682
USPC: 705/14.44

External Links

USPTO Patent Center↗ Full Patent PDF↗

Abstract

This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving ad information from a seller; generating, using one or more processors, a single conversion ad using the received ad information, where the single conversion ad has an available inventory of one such that only a single conversion of the ad can be performed; transmitting the single conversion ad to one or more potential buyers; receive an input from one of the one or more potential buyers; and notifying the seller of the user input. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.

Claims (66)

1. A computer-implemented method comprising:

identifying, by one or more computers, a given advertisement from an inventory associated with an online advertisement system;

determining, by the one or more computers, that the given advertisement is only capable of providing a predefined number of conversions based on the given advertisement being for a product having a limited available inventory that is limited to the predefined number, the predefined number being greater than one;

receiving, by the one or more computers, multiple requests for content from two or more user devices;

responding, by the one or more computers, to the multiple requests with an advertisement, including:

determining, by the one or more computers and for at least some of the requests, that the limited available inventory of the product of the given advertisement is greater than zero; and

providing, by the one or more computers, the given advertisement in response to the determination that the limited available inventory of the product is greater than zero;

reserving, by the one or more computers, the product for a specified amount of time after providing the given advertisement during which purchase of the product is able to be completed through a user device that received the given advertisement;

during the specified amount of time, not providing, by the one or more computers, the given advertisement in response to other requests from other user devices;

determining, by the one or more computers, that the purchase of the product was not completed during the specified amount of time;

in response to the purchase of the product not being completed during the specified amount of time, providing, by the one or more computers, the given advertisement in response to one or more of the multiple requests;

receiving, by the one or more computers and over a network, conversion information indicating one or more conversions attributed to the given advertisement when provided responsive to the one or more of the multiple requests; and

determining, by the one or more computers and based on a detected number of conversions and the predefined number of conversions, that the limited available inventory has been depleted to a depleted level at which additional conversions provided by further distribution of the given advertisement will fail to be fulfilled because of the depleted level of the inventory of the product;

discontinuing, by the one or more computers, distribution of the given advertisement in response to subsequent requests following the determination that additional conversions provided by further distribution of the given advertisement will fail to be fulfilled because of the depleted level of the inventory of the product; and

distributing, by the one or more computers, different advertisements in response to the subsequent requests.

2. The method of claim 1 further comprising generating the given advertisement based on received advertisement information wherein the received advertisement information comprises: a description, seller contact information of a seller, and a ship-from address.

3. The method of claim 2 wherein the received advertisement information comprises a payment to be deducted from an account according to one or more advertisement payment metrics.

4. The method of claim 2 wherein generating the given advertisement further comprises extracting keywords from text associated with the received advertisement information for use in advertisement targeting.

5. The method of claim 1 further comprising:

detecting a first conversion by a first buyer after the given advertisement is provided;

receiving a plurality of bids for the product associated with the first portion of advertisements; and

receiving seller selection of a bid associated with the first buyer.

6. The method of claim 1 , further comprising:

receiving user comments associated with the given advertisement;

providing the comments to a seller;

after providing the comments, receiving seller input; and

updating the given advertisement with the seller input.

7. The method of claim 1 wherein the given advertisement comprises:

selecting one or more potential buyers to which to provide the given advertisement based on an estimated shipping cost from a seller to a potential buyer; and

providing the given advertisement to the selected potential buyers.

8. A system comprising:

one or more processors; and

a computer-readable medium coupled to the one or more processors having instructions stored thereon which, when executed by the one or more processors, cause the one or more processors to perform operations comprising:

identifying a given advertisement from an inventory associated with an online advertisement system;

determining that the given advertisement is only capable of providing a predefined number of conversions based on the given advertisement being for a product having a limited available inventory that is limited to the predefined number, the predefined number being greater than one;

receiving multiple requests for content from two or more user devices;

responding to the multiple requests with an advertisement, including:

determining, for at least some of the requests, that the limited available inventory of the product of the given advertisement is greater than zero; and

providing the given advertisement in response to the determination that the limited available inventory of the product is greater than zero;

reserving the product for a specified amount of time after providing the given advertisement during which purchase of the product is able to be completed through a user device that received the given advertisement;

during the specified amount of time, not providing the given advertisement in response to other requests from other user devices;

determining that the purchase of the product was not completed during the specified amount of time;

in response to the purchase of the product not being completed during the specified amount of time, providing the given advertisement in response to one or more of the multiple requests;

receiving, over a network, conversion information indicating one or more conversions attributed to the given advertisement when provided responsive to the one or more of the multiple requests; and

determining, based on a detected number of conversions and the predefined number of conversions, that the limited available inventory has been depleted to a depleted level at which additional conversions provided by further distribution of the given advertisement will fail to be fulfilled because of the depleted level of the inventory of the product;

discontinuing distribution of the given advertisement in response to subsequent requests following the determination that additional conversions provided by further distribution of the given advertisement will fail to be fulfilled because of the depleted level of the inventory of the product; and

distributing different advertisements in response to the subsequent requests.

9. The system of claim 8 , the operations further comprising generating the given advertisements based on received advertisement information wherein the received advertisement information comprises: a description, seller contact information of a seller, and a ship-from address.

10. The system of claim 8 wherein the received advertisement information comprises a payment to be deducted from an account according to one or more advertisement payment metrics.

11. A non-transitory computer storage medium encoded with a computer program, the program comprising instructions that when executed by data processing apparatus cause the data processing apparatus to perform operations comprising: