PROMOTIONAL METHOD UTILIZING VARIABLE GLASS MOLDS
Methods and apparatus for individually molding objects as part of a marketing promotion. Various embodiments pertain to the use of individualized molds to simultaneously produce a plurality of molded consumer objects, each having molded individualized indicia. In other embodiments the molded individualized indicia further interrelates to additional individualized indicia that is printed in association with the molded object, such as on a label or a cap.
1 . A method of promoting a product in a molded glass bottle, comprising:
establishing a set of predetermined designs, each of the designs having a pre-existing relationship to each other design;
molding a plurality of glass bottles, each bottle being embossed with a design selected from the set of designs;
placing the product in each of the plurality of bottles; and
distributing the bottles to a plurality of locations.
2 . The method of claim 1 wherein the set of predetermined designs includes symbols from one of a deck of playing cards, chess pieces, or the tiles of a domino set.
3 . The method of claim 1 wherein the set includes at least one logo corresponding to a computer.
4 . The method of claim 3 which further comprises placing a label on each of the plurality of bottles, and each label includes a first code useful for downloading an application for a smartphone.
5 . The method of claim 4 which further comprises placing a cap on each of the plurality of bottles, each cap including a second code useful in using the application.
6 . The method of claim 3 which further comprises placing a label on each of the plurality of bottles, and each label includes a first code useful in playing a video game.
7 . The method of claim 6 which further comprises placing a cap on each of the plurality of bottles, each cap including a second code useful in playing the video game.
8 . The method of claim 6 which further comprises placing a cap on each of the plurality of bottles, each cap including a second code that modifies the effect of the first code in playing the video game.
9 . The method of claim 6 wherein said placing a label is a label chosen from a predetermined set of labels, the set including a plurality of different first codes.
10 . The method of claim 1 which further comprises placing a label on each of the plurality of bottles, each label including a written reference to the set of predetermined designs.
11 . The method of claim 1 which further comprises placing a label on each of the plurality of bottles, and each label includes a code useful for downloading an application for a smartphone.
12 . The method of claim 1 which further comprises placing a label on each of the plurality of bottles, and each label includes a code useful in playing a video game.
13 . The method of claim 1 wherein the set includes logos each corresponding to a team within a sporting organization.
14 . The method of claim 13 wherein the organization is one of the National Football League, Major League Soccer, Major League Baseball, or the National Basketball Association.
15 . The method of claim 13 wherein each logo refers to two teams within the sporting organization and a date on which the two teams played each other.
16 . The method of claim 1 wherein the set includes logos each corresponding to geographic locations.
17 . The method of claim 16 wherein the locations are one of states of the United States or countries of Europe.
18 . The method of claim 16 which further comprises placing a label on each of the plurality of bottles, and each label includes a the name of a city within the location.
19 . A method of manufacturing molded glass bottles, comprising:
providing a plurality of standard molds for molding of bottles from glass;
embossing into each of the plurality of standard molds a corresponding design that is different than any of the other designs embossed into any of the other standard molds;
operating a plurality of individual section (IS) machines, each IS machine including a plurality of the embossed molds; and
manufacturing in a substantially continuous manner a plurality of molded glass bottles from each of the embossed molds.
20 . The method of claim 19 wherein said operating includes continuously preparing a plurality of substantially similar parisons, and which further comprises placing each of the parisons into one of the embossed molds.
21 . The method of claim 19 wherein the IS machine is a triple-gob IS machine.
22 . The method of claim 19 wherein said embossing is on at least a portion of the neck or shoulder of the bottle.
23 . The method of claim 19 wherein said embossing is not on the lip, collar, body, or base of the bottle.