Device for Providing Augmented Reality Digital Content

1 . An apparatus comprising a device comprising a controller, memory, and at least one screen, the device configured to display augmented reality digital content only when a user is oriented towards a physical location purchased by a third party.

2 . The apparatus of claim 1 , wherein the physical location is defined by at least two unique sets of coordinates, a set of coordinates comprising a longitude, latitude, and altitude.

3 . The apparatus of claim 1 , wherein an interaction circuit of the device is configured to recognize physical engagement with intangible content of the physical location by the user.

4 . The apparatus of claim 1 , wherein the controller obscures a portion of the augmented reality digital content in response to a physical structure positioned between the physical location and the user.

5 . A method comprising:

setting a purchase price of airspace at a physical location;

purchasing airspace at the physical location;

populating the digital airspace with augmented reality digital content;

providing a device comprising a controller, memory, and at least one screen; and

displaying the augmented reality digital content on the at least one screen only when a user is oriented towards the physical location.

6 . The method of claim 5 , wherein the purchase price is set based on a visibility value, the visibility value corresponding to the amount of obstructions proximal the physical location.

7 . The method of claim 5 , wherein the purchase price is set based on a plurality of marketing factors involving the population proximal the physical location.

8 . The method of claim 7 , wherein a marketing factor of the plurality of marketing factors comprises cost of living.

9 . The method of claim 7 , wherein a marketing factor of the plurality of marketing factors comprises per capita income.

10 . The method of claim 5 , wherein the purchase price is set based on the type of augmented reality digital content being purchased, a type of augmented reality digital content comprising static or dynamic images.

11 . The method of claim 5 , wherein the purchase price is set based on a premium value, the premium value corresponding to an amount of traffic passing by the physical location over a predetermined amount of time.

12 . The method of claim 5 , wherein the purchase price is set based on a geofence positioned proximal the physical location.

13 . The method of claim 5 , wherein the purchase price is set based on a size of the augmented realty digital content.

14 . A method comprising:

setting a purchase price of airspace at a physical location using a pricing algorithm;

purchasing airspace at the physical location;

populating the digital airspace with augmented reality digital content;

providing a device comprising a controller, memory, and at least one screen; and

displaying the augmented reality digital content on the at least one screen only when a user is oriented towards the physical location.

15 . The method of claim 14 , wherein the pricing algorithm is updated in response to a recognized change in the physical location.

16 . The method of claim 14 , wherein the pricing algorithm is updated in response to a recognized change in effectiveness of the augmented reality digital content.

17 . The method of claim 14 , wherein the pricing algorithm predicts a number of users of the augmented reality digital content over a period of time.

18 . The method of claim 14 , wherein the pricing algorithm sets multiple purchase prices for different portions of the physical location.

19 . The method of claim 14 , wherein the pricing algorithm evaluates whether the physical location is indoor or outdoor.

20 . The method of claim 14 , wherein the pricing algorithm is computed at a remote server that provides the augmented reality digital content to the device over a wireless network.