Method and system for targeted commerce in network broadcasting

1. A system for targeted commerce in network broadcasting comprising:

an interface device configured to:

receive a multimedia stream from a network, wherein the multimedia stream comprises a closed captioning string;

determine first correlations between a user profile and the closed captioning string and metadata describing the contents of a video frame of the multimedia stream;

increase a probability that corresponding advertisements will be provided in the multimedia stream when the first correlations include a second correlation between the user profile and the closed captioning string and a third correlation between the user profile and the metadata;

determine the corresponding advertisements based on the increased probability;

process the multimedia stream by providing the corresponding advertisements in the multimedia stream according to the determination; and

provide the processed multimedia stream for viewing.

2. The system of claim 1 , wherein the user profile comprises a wish list of products of interest to a viewer.

3. The system of claim 1 , wherein the user profile comprises data associated with prior purchasing transactions.

4. The system of claim 1 , wherein the interface device is further configured to sort the corresponding advertisements based on the first correlations.

5. The system of claim 1 , wherein the interface device is further configured to determine whether a viewer desires to view the corresponding advertisements and provide the corresponding advertisements based on the determination.

6. The system of claim 1 , wherein the interface device is further configured to determine fourth correlations between vendor keywords and the closed captioning string and the metadata.

7. The system of claim 6 , wherein the interface device is further configured to further increase the probability that the corresponding advertisements will be provided in the multimedia stream when the fourth correlations include a fifth correlation between the closed captioning string and the vendor keywords and a sixth correlation between the video frame metadata and the vendor keywords.

8. The system of claim 6 wherein the interface device is further configured to:

request a bid from each of a plurality of vendors having vendor keywords correlated by the fourth correlations; and

select a first advertisement from a first vendor from the plurality of vendors with a highest bid.

9. The system of claim 1 , wherein the interface device is further configured to place a payment tab in the multimedia stream.

10. The system of claim 9 , wherein the payment tab includes a link to a service provider to facilitate a purchase of a product included in one of the corresponding advertisements.

11. The system of claim 1 , further comprising a viewing device configured to receive the processed multimedia stream and display it to a viewer.

12. The system of claim 11 , wherein the viewing device comprises an interactive display.

13. A method for targeted commerce, the method comprising:

receiving electronically a multimedia stream from a network, wherein the multimedia stream comprises a closed captioning string;

determining first correlations between a user profile and the closed captioning string and metadata describing the contents of a video frame of the multimedia stream;

increasing a probability that corresponding advertisements will be provided in the multimedia stream when the first correlations include a second correlation between the user profile and the closed captioning string and a third correlation between the user profile and the metadata;

searching for the corresponding advertisements based on the increased probability;

processing the multimedia stream by providing the corresponding advertisements in the multimedia stream according to the search; and

providing the processed multimedia stream for viewing.

14. The method of claim 13 , wherein the user profile comprises at least one of a wish list of products of interest to a viewer and data associated with prior purchasing transactions.

15. The method of claim 13 , further comprising sorting the corresponding advertisements based on the first correlations.

16. The method of claim 13 , further comprising:

placing a payment tab in the multimedia stream, the payment tab including a link to a service provider; and

facilitating a purchase of a product included in one of the corresponding advertisements using the link.

17. The method of claim 13 , further comprising:

determining whether a viewer desires to view the corresponding advertisements; and

providing the corresponding advertisements for viewing based on the determination.

18. A non-transitory machine-readable medium comprising a plurality of machine-readable instructions which when executed by one or more processors of an interface device are adapted to cause the interface device to perform a method comprising:

receiving electronically a multimedia stream from a network, wherein the multimedia stream comprises a closed captioning string;

determining first correlations between a user profile and the closed captioning string and metadata describing the contents of a video frame of the multimedia stream;

increasing a probability that corresponding advertisements will be provided in the multimedia stream when the first correlations include a second correlation between the user profile and the closed captioning string and a third correlation between the user profile and the metadata;

searching for the corresponding advertisements based on the increased probability;

processing the multimedia stream by providing the corresponding advertisements in the multimedia stream according to the search; and

providing the processed multimedia stream for viewing.

19. The non-transitory machine-readable medium of claim 18 , wherein the user profile comprises at least one of a wish list of products of interest to a viewer and data associated with prior purchasing transactions.

20. The non-transitory machine-readable medium of claim 18 , wherein the method further comprises sorting the corresponding advertisements based on the first correlations.