CARD-LINKED OFFER TRAFFICKING
A system and machine-implemented method for providing flighting of card-linked offers to card holders is provided. A flighting priority for each card-linked offer deal may be determined based on flighting parameters. A flighting schedule may automatically schedule flighting of a card-linked offer deals based on the flighting priorities and using all available budget allocated to each card-linked offer deal without going over the allocated budget.
1 . A computer implemented method for providing a card-linked offer, the method comprising:
receiving, by one or more processors, a card-linked offer deal, wherein the card-linked offer deal specifies at least one card-linked offer to be provided to card holders associated with at least one card issuer;
determining, by one or more processors, one or more flighting parameters associated with the card-linked offer deal;
assigning, by one or more processors, a flighting priority to the card-linked offer deal based on the flighting parameters;
determining, by one or more processors, a flighting schedule of the card-linked offer deal based on the flighting priority assigned to the card-linked offer deal; and
executing, by one or more processors, the flighting schedule to send the at least one card-linked offer to targeted card holders.
2 . The computer implemented method of claim 1 , wherein the one or more flighting parameters include card issuer approval.
3 . The computer implemented method of claim 1 , wherein the one or more flighting parameters include flighting provider approval.
4 . The computer implemented method of claim 1 , wherein the one or more flighting parameters include an advertiser's identity.
5 . The computer implemented method of claim 1 , wherein the one or more flighting parameters include an advertiser's industry.
6 . The computer implemented method of claim 1 , wherein the one or more flighting parameters include an advertiser's geography.
7 . The computer implemented method of claim 1 , wherein the one or more flighting parameters includes an advertiser's historical card-linked offer performance.
8 . The computer implemented method of claim 1 , wherein the one or more flighting parameters includes card holder activity with an advertiser prior to any card-linked offer associated with the card holder.
9 . The computer implemented method of claim 1 , wherein the one or more flighting parameters includes a number of total possible recipients.
10 . The computer implemented method of claim 1 , wherein the one or more flighting parameters includes a recipient's perceived value of the card-linked offer deal.
11 . The computer implemented method of claim 1 , wherein the one or more flighting parameters includes a predicted number of redemptions for a specified flighting period.
12 . The computer implemented method of claim 1 , wherein the one or more flighting parameters includes a remaining budget.
13 . The computer implemented method of claim 1 , wherein the one or more flighting parameters includes a flighting provider commission.
14 . The computer implemented method of claim 1 , wherein the one or more flighting parameters includes a paid placement.
15 . The computer implemented method of claim 1 , wherein the one or more flighting parameters includes forms of payment accepted.
16 . The computer implemented method of claim 1 , wherein the flighting schedule is based on a plurality of flighting priorities, wherein each flighting priority is associated with a different card-linked offer deal.
17 . The computer implemented method of claim 1 , wherein the flighting schedule is executed across a plurality of card issuers.
18 . A system for providing a card-linked offer, the system comprising:
a server computer for determining and scheduling flighting of a card-linked offer deal;
a first database in communication with the server computer, the first database comprising user profile information of a plurality of card holders; and
a second database in communication with the server computer, the second database comprising one or more flighting parameters associated with the card-linked offer deal,
wherein the server computer assigns a flighting priority to the card-linked offer deal,
wherein the server computer determines a flighting schedule for the card-link offer deal based on the assigned flighting priority,
wherein the server computer determines a target group of the plurality of card holders, and
wherein the server computer sends a communication of a card-linked offer to the target group of card holders based on the flighting schedule.
19 . A non-transitory machine-readable storage medium comprising machine readable instructions for causing a processor to execute a method for providing a card-linked offer, the method comprising:
receiving, by one or more processors, a card-linked offer deal, wherein the card-linked offer deal specifies at least one card-linked offer to be provided to card holders associated with at least one card issuer;
determining, by one or more processors, one or more flighting parameters associated with the card-linked offer deal;
assigning, by one or more processors, a flighting priority to the card-linked offer deal based on the flighting parameters;
determining, by one or more processors, a flighting schedule of the card-linked offer deal based on the flighting priority assigned to the card-linked offer deal; and
executing, by one or more processors, the flighting schedule to provide the at least one card-linked offer to targeted card holders.