Network communications

1. A method of provisioning targeted content data in a telecommunications network, the method comprising:

performing a lookup in a subscriber profile database to identify subscriber profile data for at least a given subscriber of a plurality of subscribers, the telecommunications network comprising a service provider network operated by a service provider responsible for providing telecommunications services to the plurality of subscriber, wherein performing the lookup is performed by an entity in the service provider network;

at the entity in the service provider network, generating targeted content data at least on the basis of the identified subscriber profile data; and

at the entity in the service provider network, initiating delivery of targeted content data based at least in part on the generated targeted content data to a subscriber client device associated with the given subscriber, by modifying at least one of a browser session request and a browser session response in a browser session of the given subscriber,

wherein a browser session of the given subscriber comprises:

at the entity in the service provider network, receiving, from the subscriber client device of the given subscriber, a browser session request;

at the entity in the service provider network, transmitting the browser session request to a server entity located outside the service provider network;

at the entity in the service provider network, receiving, from the server entity, a browser session response in relation to the transmitted browser session request; and

at the entity in the service provider network, transmitting the browser session response to the subscriber client device,

wherein the modifying is conducted at the entity in the service provider network prior to the respective transmittal of the at least one of the browser session request and the browser session response, and

wherein the modifying comprises, at the entity in the service provider network, further modifying the at least one of a browser session request or browser session response according to one or more browser session processing modification rules.

2. The method of claim 1 , wherein the browser session request comprises a request for a web page.

3. The method of claim 1 , wherein the server entity comprises a publisher server entity, whereby the subscriber client device receives modified web page content.

4. The method of claim 3 , comprising, on the basis of the modification, obtaining revenue from a publisher entity associated with the publisher server entity.

5. The method of claim 1 , wherein the browser session request comprises a request for one or more web page elements.

6. The method of claim 1 , wherein the browser session request comprises a request for advertisement content.

7. The method of claim 6 , wherein the server entity comprises an advertisement server entity, whereby the subscriber client device receives modified advertisement content.

8. The method of claim 7 , comprising, on the basis of the modification, obtaining revenue from an advertising entity associated with the advertisement server entity.

9. The method of claim 1 , wherein the modification comprises one or more of:

deleting a part of the browser session request,

deleting a part of the browser session response,

altering a part of the browser session request,

altering a part of the browser session response,

altering a uniform resource locator (URL) in the browser session request,

altering a uniform resource locator (URL) in the browser session response,

adding to the browser session request, and

adding to the browser session response.

10. The method of claim 1 , wherein the modification comprises one or more of:

modifying the browser session request to include data representative of the identity of the service provider, and

modifying the browser session request to include data representative of the geographical location of the subscriber client device.

11. The method of claim 1 , wherein the modification comprises denying access to at least a part of the content contained within or obtainable via the received browser session response.

12. The method of claim 1 , comprising, prior to the modification, querying a rules database to obtain at least one of the one or more browser session processing modification rules, the rules database being located within the service provider network.

13. The method of claim 1 , wherein the one or more browser session processing modification rules are remotely configurable.

14. The method of claim 1 , comprising, in response to receipt of a rule configuration message, remotely configuring the one or more browser session processing modification rules.

15. The method of claim 1 , wherein one or more of the browser session requests comprise an HTTP request and/or one or more of the browser session responses comprise an HTTP response.

16. The method of claim 1 , comprising, on the basis of the modification, obtaining revenue from one or more of:

an entity associated with the server entity,

the subscriber,

an advertiser,

an advertisement broker,

a third-party data purchaser, and

the service provider.

17. The method of claim 1 , wherein the service provider network comprises one or more of:

a carrier network,

a mobile network,

a cellular network, and

an internet service provider network.

18. The method of claim 1 , wherein the service provider network comprises a routing fabric, and wherein the intermediate entity is located in the routing fabric of the service provider network.

19. A system for use in provisioning targeted content data in a telecommunications network, the system comprising at least one memory including computer program code; and at least one processor in data communication with the at least one memory, wherein the at least one hardware processor is configured to cause the system at least to:

perform a lookup in a subscriber profile database to identify subscriber profile data for at least a given subscriber of a plurality of subscribers, telecommunications network comprising a service provider network operated by a service provider responsible for providing telecommunications services to the plurality of subscribers, wherein performing the lookup is performed by an entity in the service provider network;

at the entity in the service provider network, generate targeted content data at least on the basis of the identified subscriber profile data; and

at the entity in the service provider network, initiate delivery of targeted content data based on at least in part on the generated targeted content data to a subscriber client device associated with the given subscriber, by modifying at least one of a browser session request and a browser session response in a browser session of the given subscriber,

wherein a browser session of the given subscriber comprises:

at the entity in the service provider network, transmit the browser session request to a server entity located outside the service provider network;

at the entity in the service provider network, receive, from the subscriber client device of the given subscriber, a browser session request;

at the entity in the service provider network, transmit the browser session response to the subscriber client device;

wherein the modifying is conducted at the entity in the service provider network prior to the respective transmittal of the at least one of the browser session requests and the browser session response, and wherein the modifying comprises, at the entity in the service provider network, further modifying the at least one of a browser session request or browser session response according to one or more browser session processing modification rules.

20. A non-transitory computer-readable storage medium comprising computer-executable instructions which, when executed by a processor, cause a computing device to perform a method for provisioning targeted content data in a telecommunications network, the method comprising:

performing a lookup in a subscriber profile database to identify subscriber profile data for at least a given subscriber of a plurality of subscribers, the telecommunications network comprising a service provider network operated by a service provider responsible for providing telecommunications services to the plurality of subscriber, wherein performing the lookup is performed by an entity in the service provider network;

at the entity in the service provider network, generating targeted content data at least on the basis of the identified subscriber profile data; and

at the entity in the service provider network, initiating delivery of targeted content data based at least in part on the generated targeted content data to a subscriber client device associated with the given subscriber, by modifying at least one of a browser session request and a browser session response in a browser session of the given subscriber,

wherein a browser session of the given subscriber comprises:

at the entity in the service provider network, receiving, from the subscriber client device of the given subscriber, a browser session request;

at the entity in the service provider network, transmitting the browser session request to a server entity located outside the service provider network;

at the entity in the service provider network, receiving, from the server entity, a browser session response in relation to the transmitted browser session request; and

at the entity in the service provider network, transmitting the browser session response to the subscriber client device,

wherein the modifying is conducted at the entity in the service provider network prior to the respective transmittal of the at least one of the browser session request and the browser session response, and

wherein the modifying comprises, at the entity in the service provider network, further modifying the at least one of a browser session request or browser session response according to one or more browser session processing modification rules.