System and method for interacting with digital signage

1. A system for interacting with digital signage, the system comprising:

an identification module to:

analyze a navigation route of a vehicle to identify a set of roadside digital signage along the navigation route; and

identify, at an onboard system in the vehicle, a first roadside digital signage of the set of roadside digital signage, the first roadside digital signage having first data content comprising multiple gigabytes;

a communication module to:

receive the first data content; and

receive a first option to perform a first action related to the first content; and

a presentation module to display the first option via the onboard system.

2. The system of claim 1 , wherein to identify the first roadside digital signage, the identification module is to:

receive an indication of a gesture of an occupant in the vehicle; and

determine that the gesture marks the first roadside digital signage.

3. The system of claim 2 , wherein the gesture comprises a pointing action.

4. The system of claim 2 , wherein the identification module is to:

query the first roadside digital signage marked by the gesture for an identification; and

receive the identification.

5. The system of claim 4 , wherein to receive the first option to perform the first action related to the first content, the identification module is to:

query a signage service with the identification for options corresponding to the first digital signage identified by the identification; and

receive the options corresponding to the first digital signage from the signage service, the first option as one of the options.

6. The system of claim 1 , wherein to identify the first roadside digital signage, the identification module is to:

receive a beacon signal from the first roadside digital signage; and

obtain an identification of the first roadside digital signage from the beacon signal.

7. The system of claim 1 , wherein the first option to perform the first action related to the first content includes one of:

an option to contact a party associated with the content, an option to set a navigation route to travel to a location associated with the content, or an option to obtain additional information related to the content.

8. The system of claim 1 , wherein to display the first option via the onboard system, the presentation module is to:

display the first option via an in-dash display in the vehicle.

9. The system of claim 1 , wherein to display the first option via the onboard system, the presentation module is to:

cause the display of the first option via a personal mobile device.

10. The system of claim 9 , wherein the personal mobile device includes one of a smartphone, a wearable device, or a portable computer.

11. The system of claim 1 , wherein the identification module is to identify, at the onboard system in a vehicle, a second roadside digital signage, the second roadside digital signage located proximate to the first roadside digital signage and the second roadside digital signage having second content;

wherein the communication module is to receive an second option to perform a second action related to the second content; and

wherein the presentation module is to display the first option and the second option via the onboard system.

12. The system of claim 11 , wherein to display the first option and the second option via the onboard system, the presentation module is to:

display the first option and the second option in a scrollable list.

13. A method of interacting with digital signage, the method comprising:

analyzing a navigation route of a vehicle to identify a set of roadside digital signage along the navigation route;

identifying, at an onboard system in the vehicle, a first roadside digital signage of the set of roadside digital signage, the first roadside digital signage having first data content comprising multiple gigabytes;

receiving the first data content;

receiving a first option to perform a first action related to the first content; and

displaying the first option via the onboard system.

14. The method of claim 13 , wherein identifying the first roadside digital signage comprises:

receiving an indication of a gesture of an occupant in the vehicle; and

determining that the gesture marks the first roadside digital signage.

15. The method of claim 14 , wherein the gesture comprises a pointing action.

16. The method of claim 14 , further comprising:

querying the first roadside digital signage marked by the gesture for an identification; and

receiving the identification.

17. The method of claim 16 , wherein receiving the first option to perform the first action related to the first content comprises:

querying a signage service with the identification for options available from the first digital signage identified by the identification; and

receiving the options corresponding to the first digital signage from the signage service, the first option as one of the options.

18. The method of claim 13 , wherein identifying the first roadside digital signage comprises:

receiving a beacon signal from the first roadside digital signage; and

obtaining an identification of the first roadside digital signage from the beacon signal.

19. The method of claim 13 , wherein the first option to perform the first action related to the first content includes one of:

an option to contact a party associated with the content, an option to set a navigation route to travel to a location associated with the content, or an option to obtain additional information related to the content.

20. At least one machine-readable medium including instructions for interacting with digital signage, which when executed by a machine, cause the machine to:

analyze a navigation route of a vehicle to identify a set of roadside digital signage along the navigation route;

identify, at an onboard system in the vehicle, a first roadside digital signage of the set of roadside digital signage, the first roadside digital signage having first data content comprising multiple gigabytes;

receive the first data content;

receive a first option to perform a first action related to the first content; and

display the first option via the onboard system.

21. The at least one machine-readable medium of claim 20 , wherein the instructions to display the first option via the onboard system comprise instructions to:

display the first option via an in-dash display in the vehicle.

22. The at least one machine-readable medium of claim 20 , wherein the instructions to displaying the first option via the onboard system comprise instructions to:

display the first option via a personal mobile device.

23. The at least one machine-readable medium of claim 20 , further comprising instructions to:

identify, at the onboard system in a vehicle, a second roadside digital signage, the second roadside digital signage located proximate to the first roadside digital signage and the second roadside digital signage having second content;

receive an second option to perform a second action related to the second content; and

display the first option and the second option via the onboard system.