OUT OF HOME DIGITAL AD SERVER
There is provided a method for an out of home advertising campaign, the method comprising: supplying creative for the campaign; determining criteria for the campaign, the criteria comprising targeting a demographic; selecting one or more boards for display of the creative, the selecting based on static data, projected data, and optionally real-time data; and displaying the creative on the one or more boards. There is also provided an out of home digital ad server comprising: at least one digital board; a digital feed provider to provide each board with creative to be displayed; a computer processor for analysing data to optimize board selection based on a demographic; and a communication network to direct creative from the ad serving processor to the at least one digital board based on the selection of creative by the computer processor.
1 . A method for an out of home advertising campaign, the method comprising:
supplying creative for the campaign;
determining criteria for the campaign, the criteria comprising targeting a demographic;
selecting one or more boards for display of the creative, the selecting based on static data, projected data, and optionally real-time data; and
displaying the creative on the one or more boards.
2 . The method of claim 1 , wherein the selecting is based on real-time data, and wherein the real-time data is continuously updated.
3 . The method of claim 1 , wherein the selecting of the one or more boards is updated in real-time such that the selection of which boards and creative is displayed are changed during the campaign.
4 . The method of claim 1 , wherein the creative comprises images, video, web pages, dynamic elements, countdown timers, stock tickers, and any combination thereof.
5 . The method of claim 1 , further comprising generating an ongoing report so that an advertiser can adjust the campaign, the creative, and/or a budget during the campaign.
6 . An out of home digital ad server comprising:
at least one digital board;
a digital feed provider comprising a processor for providing each board with creative to be displayed;
a computer processor for analysing static data, projected data and optionally real-time data to optimize board selection based on a demographic and determine which campaign each board should be playing, the computer processor selecting which creative is displayed on the at least one digital board; and
a communication network to direct creative from the ad serving processor to the at least one digital board based on the selection of creative by the computer processor.
7 . The ad server of claim 6 , further comprising a communication link to a data network to obtain real-time data from the data network.
8 . The ad server of claim 6 , further comprising a plurality of digital boards.
9 . The ad server of claim 6 , wherein the at least one digital board further comprises a memory for recording playback-related statistics on the creative played on the at least one digital board.
10 . The ad server of claim 6 , wherein the at least one digital board further comprises a memory for storing the creative content, which is then downloaded and stored locally in a local database or file system.
11 . A method for executing an out of home advertising campaign, the method comprising:
determining static demographic data for at least one digital board;
determining projected demographic data for the at least one digital board;
determining real-time demographic data for the at least one digital board
combining the static demographic data, projected demographic data, and real-time demographic data to select and display advertisements to be displayed on the at least one board.
12 . The method of claim 11 , wherein the real-time data based on social media trending or human movement tracking.