TECHNOLOGY AND PROCESS FOR DIGITAL, MOBILE ADVERTISING AT SCALE
The system delivers a single unit that includes the software that makes up an ad unit as well as a container for that ad unit that protects it from the harsh environments of ad network SDKs. The system allows for a container of other software to be tested in these various environments instead of sending the Ad Tag directly into the SDK. This allows Ad Tag units to display reliably within a container that is certified once instead of needing to certify each occurrence of the ad unit.
1 . A method for delivering an ad to a mobile device comprising:
generating an Ad Creative comprising the display elements of an ad to be displayed on the mobile device;
generating an Ad Container that includes a Library of commands to display the Ad Creative on the mobile device;
transmitting the Ad Creative and the Ad Container to the mobile device for display.
2 . The method of claim 1 wherein the Library of commands comprises commands for properly displaying the Ad Creative on a plurality of SDK environments.
3 . The method of claim 1 wherein the Ad Container includes tools for collecting user experience data associated with the display of the ad on the mobile device.
4 . The method of claim 3 further including generating an Environment Score associated with the display of the ad on the mobile device.
5 . The method of claim 4 further including generating an Ad Unit Score associated with the performance of the ad on the mobile device.
6 . The method of claim 5 further including the step of generating an Ad Score based at least in part on the Environment Score and the Ad Unit Score.
7 . The method of claim 6 wherein a price charged for the ad is based at least in part on the Ad Score.
8 . The method of claim 7 wherein an Ad Creative is only served on a mobile display having an Ad Score above a threshold.
9 . The method of claim 1 further including activating a camera on the mobile device to detect facial response of a user observing the display of the ad.
10 . The method of claim 9 wherein the ad creative is modified in response the user facial response.
11 . The method of claim 1 wherein user actions associated with the mobile device are detected.
12 . The method of claim 11 wherein the Ad Creative is modified dynamically in response to detected user actions.
13 . A method of serving an ad to a mobile device comprising:
collecting user experience data associated with the display of the ad on the mobile device;
generating an Ad Score based on the collected data;
serving the ad based when the Ad Score is above a threshold.
14 . The method of claim 13 wherein a price of the ad is based on the Ad Score.