Method, system, computer program product and program for creating and using actionable journey maps
The present invention describes a method, a system, a computer program product and a computer program for creating and using a journey map and for associating user interactions with a system such as a computer system to steps of the journey map. Embodiments of the invention relate to user interactions with an organisation across a range of different communication channels and associating these interactions with steps of a journey map.
1. A computer-implemented method comprising:
creating a journey map representative of a user journey comprising at least one journey step, the journey being a sequence of interactions with an organisation;
activating a listener associated with the at least one journey step by initiating execution of a monitoring application on at least one device associated with the user or the organization;
monitoring a user's activity using the activated listener;
providing information relating to the user's activity for associating the user's monitored activity to the at least one journey step;
checking whether the user's monitored activity can be associated with the at least one journey step by comparing attributes of the user's activity and attributes of the at least one journey step;
associating the user's activity to the at least one journey step, if the user's monitored activity can be associated with the at least one journey step;
updating the journey map, using a dynamic linked list of associations, to reflect a mapping between the user's activity and the at least one journey step;
enabling real time display of the updated journey map, on a graphical user interface on the at least one device associated with the user or the organisation; and
adjusting the attributes of the at least one journey step based on the updated journey map.
2. The method of claim 1 , wherein associating the user's activity to the at least one journey step comprises linking on the journey map a representation of the user's activity with the journey step associated with the user's activity.
3. The method as claimed in claim 1 , wherein if the user's monitored activity is not associated with a journey step, sending a signal for indicating the lack of association between the user's activity and the at least one journey step.
4. The method as claimed in claim 3 , wherein upon detection of a lack of association between a user's activity and the at least one journey step, consulting the user's profile for directing the user into an activity that will be associable with the at least one journey step.
5. The method as claimed in claim 4 , wherein directing the user comprises selecting an attribute of the user's profile to identify activity information for the user, and for requesting and retrieving identified information.
6. The method as claimed in claim 1 , wherein the listener is a software application capable of capturing the user's actions across a plurality of media and/or channels.
7. The method as claimed in claim 1 , wherein monitoring a user's activity comprises capturing the user's action at a touch-point.
8. The method as claimed in claim 1 , wherein information relating to the user's activity is incorporated into a user's profile.
9. The method as claimed in claim 1 , wherein information relating to the user's monitored activity and information of context from data analytics are combined for associating the user's monitored activity to the at least one journey step.
10. The method as claimed in claim 1 , wherein the association between a user's activity and the at least one journey step is valid until a predetermined duration of time expires and/or until the user's monitored activity changes.
11. The method as claimed in claim 10 , further comprising removing the association when the predetermined duration of time expires and/or the user's monitored activity is not changed or renewed.
12. The method as claimed in claim 1 , further comprising inferring a user's position in the journey by comparing the user's profile information including the user's monitored activity with attributes of the at least one journey step.
13. The method as claimed in claim 1 , wherein the graphical user interface displays the journey paths of a plurality of users.
14. A computer-implemented system comprising:
means for creating a journey map having at least one journey step;
means for activating a listener associated with the at least one journey step by initiating execution of a monitoring application on at least one device associated with the user or the organisation;
means for monitoring a user's activity using the activated listener;
means for checking whether the user's monitored activity can be associated with the at least one journey step by comparing attributes of the user's activity and attributes of the at least one journey step;
means for associating the user's activity to the at least one journey step;
means for updating the journey map, using a dynamic linked list of associations, to reflect a mapping between the user's activity and the at least one journey step;
means for enabling real time display of the updated journey map on a graphical user interface; and
means for adjusting the attributes of the at least one journey step based on the updated journey map.
15. A computer program product comprising a computer readable storage medium having computer-readable program code embodied therewith, the computer readable program code configured to carry out the method of claim 1 .