SYSTEM AND METHOD FOR ELECTRONIC ADJUSTMENT OF PRICES IN WEBSITES

1 . A method for real-time price adjustment of products for sale on an e-commerce website, comprising:

receiving a request to adjust a price of at least one product;

collecting at least one product parameter related to the at least one product;

determining, based on the at least one product parameter, at least a minimum margin of the at least one product;

computing an adjusted price for purchasing the at least one product for sale, wherein the computation is based on a current price set for the at least one product, the at least one product parameter, and the minimum margin; and

causing a display of the adjusted price for display on the e-commerce website.

2 . The method of claim 1 , further comprising:

collecting at least one identifier for each consumer visiting the e-commerce website; and

adjusting the price of the at least one product individually for at least one consumer having common identifiers.

3 . The method of claim 2 , wherein the at least one identifier includes at least one of: a geographical location of the consumer and an interest level of the consumer in the at least one product.

4 . The method of claim 1 , wherein computing the adjusted price for purchasing further comprises:

assigning a range of values for each of the at least one product parameter indicating a reduction factor; and

applying the reduction factor on the current price based on the current value of each of the at least one product parameter.

5 . The method of claim 4 , further comprising:

checking that the adjusted price is greater than or equal to the minimum margin.

6 . The method of claim 1 , wherein the at least one product parameter is any one of: a type of product, a price, shipping information, an inventory level, an associated cost, and associated taxes.

7 . The method of claim 1 , wherein determining the minimum margin further comprises:

determining shipping costs associated with delivery of the product and at least one financial target set by a merchant.

8 . The method of claim 1 , wherein the at least one product is any one of:

goods, a service, and a product category.

9 . A non-transitory computer readable medium having stored thereon instructions for causing one or more processing units to execute the method according to claim 1 .

10 . A system for real-time price adjustment of products for sale on an e-commerce website, comprising:

a processing unit; and

a memory connected to the processing unit that contains instructions that when executed by the processing unit configures the system to:

receive a request to adjust a price of at least one product;

collect at least one product parameter related to the at least one product;

determine, based on the at least one product parameter, at least a minimum margin of the at least one product;

compute an adjusted price for purchasing the at least one product for sale, wherein the computation is based on a current price set for the at least one product, the at least one product parameter, and the minimum margin; and

cause a display of the adjusted price for display on the e-commerce website.

11 . The system of claim 10 , further configured to:

collect at least one identifier for each consumer visiting the e-commerce website; and

adjust the price of the at least one product individually for at least one consumer having common identifiers.

12 . The system of claim 11 , wherein the at least one identifier includes at least one of: a geographical location of the consumer and an interest level of the consumer in the at least one product.

13 . The system of claim 10 , wherein computing the adjusted price for purchasing further comprises:

assigning a range of values for each of the at least one product parameter indicating a reduction factor; and

applying the reduction factor on the current price based on the current value of each of the at least one product parameter.

14 . The system of claim 13 , further configured to:

check that the adjusted price is greater than or equal to the minimum margin.

15 . The system of claim 10 , wherein the at least one product parameter is any one of: a type of product, a price, shipping information, an inventory level, an associated cost, and associated taxes.

16 . The system of claim 10 , wherein determining the minimum margin further comprises:

determining shipping costs associated with delivery of the product and at least one financial target set by a merchant.

17 . The method of claim 10 , wherein the at least one product is any one of: goods, a service, and a product category.