SYSTEMS AND METHODS FOR SERVING CONTENT TO MERCHANDISING COMMUNICATION SYSTEMS BASED ON EXTERNAL EVENTS

1 . A system configured for serving content to one or more merchandising communication systems associated with one or more retail environments based on external events, the system comprising:

one or more physical processors configured by machine-readable instructions to:

effectuate presentation of user interfaces at computing platforms associated with users of the system, a given user interface being configured to obtain user entry and/or selection of parameter values for one or more content communication parameters associated, the user interfaces including a first user interface presented on a first computing platform associated with a first user;

determine event criteria that dictates circumstances in which content is communicated to one or more merchandising communication systems, event criteria being determined based on user-provided parameter values for one or more content communication parameters, the event criteria including first event criteria determined based on a first parameter value for a first content communication parameter provided by the first user;

associate content with user-provided parameter values for one or more content communication parameters, the content comprising display information configured to be displayed by the merchandising communication systems, wherein the user-provided parameter values for one or more content communication parameters facilitate selective communication of content to one or more merchandising communication systems responsive to event criteria being satisfied, such that first content is associated with a second parameter value for a second content communication parameter provided by the first user;

determine individual merchandising communication systems and/or sets of merchandising communication systems based on user-provided parameter values for one or more content communication parameters, a first merchandising communication system being determined based on a third parameter value for a third content communication parameter provided by the first user;

effectuate communication of content to the determined individual merchandising communication systems and/or sets of merchandising communication systems responsive to event criteria being satisfied, such that responsive to the first event criteria being satisfied, communication of the first content to the first merchandising communication system is effectuated.

2 . The system of claim 1 , wherein the content communication parameters include causal event parameters, causal event parameters facilitating determinations of circumstances in which content is communicated, wherein values for causal event parameters are associated with one or more events, the occurrences of which are outside of the control of the system, such that the first content communication parameter comprises a first casual event parameter, wherein the first parameter value comprises a first event, the first event criteria being determined based on the first event.

3 . The system of claim 1 , wherein the content communication parameters include effectual event parameters, effectual event parameters facilitating determinations of content that is communicated responsive to satisfaction of event criteria, wherein values of effectual event parameters are associated with information that characterizes available content, such that the second content communication parameter includes a first effectual event parameter, and wherein the association of the first content with the second parameter value is based on the first content being characterized by the second parameter value.

4 . The system of claim 1 , wherein the one or more physical processors are further configured by machine-readable instructions to:

obtain event information, event information conveying states of one or more events, states of one or more events conveying occurrence or non-occurrence of one or more events, occurrence of one or more events being outside of a control of the system; and

determine satisfaction of event criteria based on the event information, such that responsive to obtaining first information that conveys an occurrence of a first event, determine that the first event criteria is satisfied.

5 . The system of claim 4 , wherein determining satisfaction of event criteria based on event information comprises comparing the states of one or more events included in the event information with the event criteria, such that responsive to a first state of the first event included in the first event information conveying the occurrence of the first event, satisfaction of the first event criteria is determined.

6 . The system of claim 1 , wherein the content communicated to individual merchandising communication systems and/or sets of merchandising communication system includes global display information, and local display information being a subset of the global display information, wherein individual display units of individual merchandising communication systems are configured to identify local display information that is to be displayed on the individual display units.

7 . The system of claim 1 , wherein the one or more physical processors are further configured by machine-readable instructions to:

obtain feedback information from individual ones of the merchandising communication systems;

generate and disseminate performance reports based on the feedback information, such that responsive to first feedback information being obtained from the first merchandising communication system, a first performance report is generated and communicated to the first computing platform.

8 . The system of claim 6 , wherein feedback information includes economic performance information, economic performance information conveying economic benefits and/or detriments to retail environments following the communication of content to the merchandising communication systems.

9 . The system of claim 6 , wherein feedback information includes maintenance information, maintenance information conveying working conditions of components of individual merchandising communication systems.

10 . The system of claim 1 , wherein content includes one or more of video, images, or text.

11 . A method of serving content to one or more merchandising communication systems associated with one or more retail environments, the method being implementation in a computer system comprising one or more physical processors and storage media storing machine-readable instructions, the method comprising:

effectuating presentation of user interfaces at computing platforms associated with users of the system, a given user interface being configured to obtain user entry and/or selection of parameter values for one or more content communication parameters, including effectuating presentation of a first user interface on a first computing platform associated with a first user;

determining event criteria that dictates circumstances in which content is communicated to one or more merchandising communication systems, event criteria being determined based on user-provided parameter values for one or more content communication parameters, including determining first event criteria based on a first parameter value for a first content communication parameter provided by the first user;

associating content with user-provided parameter values for one or more content communication parameters, the content comprising display information configured to be displayed by the merchandising communication systems, wherein the user-provided parameter values for one or more content communication parameters facilitate selective communication of content to one or more merchandising communication systems responsive to event criteria being satisfied, including associating first content with a second parameter value for a second content communication parameter provided by the first user;

determining individual merchandising communication systems and/or sets of merchandising communication systems based on user-provided parameter values for one or more content communication parameters, including determining a first merchandising communication system based on a third parameter value for a third content communication parameter provided by the first user; and

effectuating communication of content to the determined individual merchandising communication systems and/or sets of merchandising communication systems responsive to event criteria being satisfied, including responsive to the first event criteria being satisfied, effectuating communication of the first content to the first merchandising communication system.

12 . The method of claim 11 , wherein the content communication parameters include causal event parameters, causal event parameters facilitating determinations of circumstances in which content is communicated, wherein values for causal event parameters are associated with one or more events, the occurrences of which are outside of the control of the system, such that the first content communication parameter comprises a first casual event parameter, wherein the first parameter value comprises a first event, the first event criteria being determined based on the first event.

13 . The method of claim 11 , wherein the content communication parameters include effectual event parameters, effectual event parameters facilitating determinations of content that is communicated responsive to satisfaction of event criteria, wherein values of effectual event parameters are associated with information that characterizes available content, such that the second content communication parameter includes a first effectual event parameter, and wherein the association of the first content with the second parameter value is based on the first content being characterized by the second parameter value.

14 . The method of claim 11 , further comprising:

obtaining event information, event information conveying states of one or more events, states of one or more events conveying occurrence or non-occurrence of one or more events, occurrence of one or more events being outside of a control of the system; and

determining satisfaction of event criteria based on the event information, including responsive to obtaining first information that conveys an occurrence of a first event, determining that the first event criteria is satisfied.

15 . The method of claim 14 , wherein determining satisfaction of event criteria based on event information comprises comparing the states of one or more events included in the event information with the event criteria, such that responsive to a first state of the first event included in the first event information conveying the occurrence of the first event, satisfaction of the first event criteria is determined.

16 . The method of claim 11 , wherein the content communicated to individual merchandising communication systems and/or sets of merchandising communication system includes global display information, and local display information being a subset of the global display information, wherein individual display units of individual merchandising communication systems are configured to identify local display information that is to be displayed on the individual display units.

17 . The method of claim 11 , further comprising:

obtaining feedback information from individual ones of the merchandising communication systems; and

generating and disseminating performance reports based on the feedback information, including responsive to first feedback information being obtained from the first merchandising communication system, generating and disseminating a first performance report based on the first feedback information.

18 . The method of claim 17 , wherein feedback information includes economic performance information, economic performance information conveying economic benefits and/or detriments to retail environments following the communication of content to the merchandising communication systems.

19 . The method of claim 17 , wherein feedback information includes maintenance information, maintenance information conveying working conditions components of individual merchandising communication systems.

20 . The method of claim 11 , wherein content includes one or more of video, images, or text.