SYSTEMS AND METHODS FOR SERVING CONTENT TO MERCHANDISING COMMUNICATION SYSTEMS

1 . A system configured for serving content to one or more merchandising communication systems associated with one or more retail environments, the system comprising:

one or more physical processors configured by machine-readable instructions to:

effectuate presentation of user interfaces at computing platforms associated with users of the system, a given user interface being configured to obtain user entry and/or selection of parameter values for one or more content communication parameters, the user interfaces including a first user interface presented on a first computing platform associated with a first user;

associate content with user-provided parameter values for one or more content communication parameters, the content comprising display information configured to be displayed by the merchandising communication systems, wherein the user-provided parameter values for one or more content communication parameters facilitate selective communication of content to one or more merchandising communication systems, such that first content is associated with a first parameter value for a first content communication parameter provided by the first user;

determine individual merchandising communication systems and/or sets of merchandising communication systems based on user-provided parameter values for one or more content communication parameters, a first merchandising communication system being determined based on a second parameter value for a second content communication parameter provided by the first user;

effectuate communication of content to the determined individual merchandising communication systems and/or sets of merchandising communication systems, such that communication of the first content to the first merchandising communication system is effectuated.

2 . The system of claim 1 , wherein the content communication parameters include one or more content selection parameters, content selection parameters facilitating determining content to be communicated to one or more merchandising communication system, wherein values of one or more content selection parameters are related to information that characterizes available content, such that the first content communication parameter comprises a first content selection parameter, and wherein the association of the first content with the first parameter value is based on the first content being characterized by the first parameter value.

3 . The system of claim 1 , wherein the content communication parameters include one or more merchandising communication system selection parameters, merchandising communication system selection parameters facilitating determining individual merchandising communication systems and/or sets of merchandising communication systems for which content is served, wherein values of one or more merchandising communication system selection parameters are related to information that characterizes merchandising communication systems, such that the second communication parameter comprises a first merchandising communication system selection parameter, and wherein the determination of the first merchandising communication system is based on the first merchandising communication system being characterized by the second parameter value.

4 . The system of claim 1 , further comprising electronic storage configured to store information that characterizes individual ones of the merchandising communication systems.

5 . The system of claim 1 , further comprising electronic storage configured to store information that characterizes available content.

6 . The system of claim 1 , wherein the content communicated to individual merchandising communication systems and/or sets of merchandising communication system includes global display information, and local display information being a subset of the global display information, wherein individual display units of individual merchandising communication systems are configured to identify local display information that is to be displayed on the individual display units.

7 . The system of claim 1 , wherein the one or more physical processors are further configured by machine-readable instructions to:

obtain feedback information from individual ones of the merchandising communication systems;

generate and disseminate performance reports based on the feedback information, such that responsive to first feedback information being obtained from the first merchandising communication system, a first performance report is generated and communicated to the first computing platform.

8 . The system of claim 6 , wherein feedback information includes economic performance information, economic performance information conveying economic benefits and/or detriments to retail environments following the communication of content to the merchandising communication systems.

9 . The system of claim 6 , wherein feedback information includes maintenance information, maintenance information conveying working conditions components of individual merchandising communication systems.

10 . The system of claim 1 , wherein content includes one or more of video, images, or text.

11 . A method of serving content to one or more merchandising communication systems associated with one or more retail environments, the method being implementation in a computer system comprising one or more physical processors and storage media storing machine-readable instructions, the method comprising:

effectuating presentation of user interfaces at computing platforms associated with users of the system, a given user interface being configured to obtain user entry and/or selection of parameter values for one or more content communication parameters, including effectuating presentation of a first user interface on a first computing platform associated with a first user;

associating content with user-provided parameter values for one or more content communication parameters, the content comprising display information configured to be displayed by the merchandising communication systems, wherein the user-provided parameter values for one or more content communication parameters facilitate selective communication of content to one or more merchandising communication systems, including associating first content with a first parameter value for a first content communication parameter provided by the first user;

determining individual merchandising communication systems and/or sets of merchandising communication systems based on user-provided parameter values for one or more content communication parameters, including determining a first merchandising communication system based on a second parameter value for a second content communication parameter provided by the first user;

effectuating communication of content to the determined individual merchandising communication systems and/or sets of merchandising communication systems, including effectuating communication of the first content to the first merchandising communication system.

12 . The method of claim 11 , wherein the content communication parameters include one or more content selection parameters, content selection parameters facilitating determining content to be communicated to one or more merchandising communication system, wherein values of one or more content selection parameters are related to information that characterizes available content, such that the first content communication parameter comprises a first content selection parameter, and wherein the association of the first content with the first parameter value is based on the first content being characterized by the first parameter value.

13 . The method of claim 11 , wherein the content communication parameters include one or more merchandising communication system selection parameters, merchandising communication system selection parameters facilitating determining individual merchandising communication systems and/or sets of merchandising communication systems for which content is served, wherein values of one or more merchandising communication system selection parameters are related to information that characterizes merchandising communication systems, such that the second communication parameter comprises a first merchandising communication system selection parameter, and wherein the determination of the first merchandising communication system is based on the first merchandising communication system being characterized by the second parameter value.

14 . The method of claim 11 , further comprising storing information that characterizes individual ones of the merchandising communication systems.

15 . The method of claim 11 , further comprising storing information that characterizes available content.

16 . The method of claim 11 , wherein the content communicated to individual merchandising communication systems and/or sets of merchandising communication system includes global display information, and local display information being a subset of the global display information, wherein individual display units of individual merchandising communication systems are configured to identify local display information that is to be displayed on the individual display units.

17 . The method of claim 11 , further comprising:

obtaining feedback information from individual ones of the merchandising communication systems; and

generating and disseminating performance reports based on the feedback information, including responsive to first feedback information being obtained from the first merchandising communication system, generating and disseminating a first performance report based on the first feedback information.

18 . The method of claim 17 , wherein feedback information includes economic performance information, economic performance information conveying economic benefits and/or detriments to retail environments following the communication of content to the merchandising communication systems.

19 . The method of claim 17 , wherein feedback information includes maintenance information, maintenance information conveying working conditions components of individual merchandising communication systems.

20 . The method of claim 11 , wherein content includes one or more of video, images, or text.