Method and system for distribution of content
Embodiments of methods and systems for incorporating user generated content into a web page are disclosed. In particular, embodiments of such systems and methods may incorporate user generated content into a web page such that the user generated content can be consumed by indexers associated with search engines in association with that web page. Additionally, embodiments may also provide a mechanism by which user generated content may be received and included in a web page when that web page is rendered. Using embodiments as disclosed herein user generated content may be exposed to a search engine indexer in a web page while still providing a mechanism for incorporating the freshest user generated content in such a web page.
1. A method, comprising:
storing, at a content distribution system, user-generated content indicative of opinions of products and services, wherein the content distribution system is configured to provide stored user-generated content to a plurality of different web sites, including a particular website;
receiving, at the content distribution system, first user-generated content;
sending, by the content distribution system, the first user-generated content to one or more computer systems associated with the particular website, wherein the first user-generated content is incorporated into a container within a particular web page of the particular website and is usable by one or more search engines to index the particular web page;
subsequently receiving, at the content distribution system, a request from an application while the application is rendering the particular web page on a client computer that received the particular web page from the one or more computer systems, wherein the request includes identifying information indicating a product or service associated with the particular web page;
determining, at the content distribution system, to provide second user-generated content to the application in response to the request; and
providing, by the content distribution system, the second user-generated content to the application for overwriting the first user-generated content at the client computer such that display of the particular web page at the client computer includes the second user-generated content, but not the first user-generated content.
2. The method of claim 1 , wherein the first user-generated content pertains to a product and is received by the content distribution system from a first website associated with a retailer of the product, and wherein the particular website is associated with a manufacturer of the product.
3. The method of claim 1 , further comprising:
formatting, at the content distribution system, the second user-generated content before providing the second user-generated content to the application.
4. The method of claim 1 , wherein the determining includes determining, based on the identifying information, to provide the second user-generated content instead of the first user-generated content in response to the request.
5. The method of claim 4 , wherein the determining is based on the second user-generated content being newer than the first user-generated content.
6. The method of claim 1 , wherein the providing the second user-generated content overwrites the first user-generated content within the container of the particular web page such that the second user-generated content is subsequently usable by the one or more search engines to index the particular web page.
7. The method of claim 1 , wherein the container within the particular web page is defined by a <div>tag.
8. The method of claim 1 , further comprising:
receiving an electronic product catalog from an entity associated with one of the plurality of different websites, wherein the electronic product catalog is usable to categorize user-generated content received by the content distribution system.
9. The method of claim 1 , wherein the first and second user-generated content pertain to the same product or service.
10. The method of claim 1 , wherein the particular web page corresponds to a particular product or service category, and wherein the first and second user-generated content pertain to different products or services within the particular product or service category.
11. A non-transitory computer readable medium having stored thereon instructions that are executable by a content distribution computer system to cause the content distribution computer system to perform operations comprising:
receiving first user-generated content indicative of an opinion corresponding to a particular product or service category;
sending the first user-generated content to one or more computer systems associated with a particular website, wherein the first user-generated content is incorporated into a container within a particular web page of the particular website and is usable by one or more search engines to index the particular web page;
subsequently receiving a request from an application while the application is rendering the particular web page on a client computer that received the particular web page from the one or more computer systems;
determining to provide second user-generated content to the application in response to the request; and
providing the second user-generated content to the application for overwriting the first user-generated content at the client computer such that display of the particular web page at the client computer includes the second user-generated content but not the first user-generated content.
12. The non-transitory computer readable medium of claim 11 , wherein the determining to provide second user-generated content in response to the request includes determining that the second user-generated content is a more recent opinion of a product or service than the first user-generated content.
13. The non-transitory computer readable medium of claim 11 , wherein the determining to provide second user-generated content includes determining whether the second user-generated content was created before a particular time period.
14. The non-transitory computer readable medium of claim 11 , wherein the providing the second user-generated content causes the first user-generated content within the container of the particular web page to be overwritten with the second user-generated content such that the second user-generated content is subsequently usable by the one or more search engines to index the particular web page.
15. A method, comprising:
sending, by a content distribution system, first user-generated content to one or more computer systems maintaining a particular website, wherein the first user-generated content is incorporated into a container within a particular web page of the particular website and is usable by one or more search engines to index the particular web page;
receiving, at the content distribution system, a request from an application while the application is rendering the particular web page on a client computer that received the particular web page from the one or more computer systems, wherein the request includes identifying information indicating content of the particular web page;
determining, at the content distribution system, to provide second user-generated content to the application in response to the request; and
providing, by the content distribution system, the second user-generated content to the application for overwriting the first user-generated content at the client computer such that display of the particular web page at the client computer includes the second user-generated content but not the first user-generated content.
16. The method of claim 15 , wherein the determining is based on the second user-generated content being more recent than the first user-generated content.
17. The method of claim 16 , wherein the content of the particular web page pertains to a product category, and wherein the first and second user-generated content each indicate an opinion relating to a particular product within the product category.