System and method for determining an interest in promotional content displayed at a mobile communication device

1. A method to prevent false indications of interest in content executed on one or more processors comprising:

receiving promotional content for display within a web browser together with other content, the promotional content including a first portion of content visible when the promotional content is in a first state and hidden when the promotional content is in a second state and a second portion of content hidden when the promotional content is in the first state and visible when the promotional content is in the second state, the first portion and the second portion selectable by clicking only when visible;

displaying the promotional content in the first state;

receiving a user interaction comprising a first click on the first portion of the promotional content;

transitioning, responsive to receipt of the first user interaction, from the first state of the promotional content to the second state of the promotional content;

receiving a second user interaction comprising a second click on the second portion of the promotional content

determining the second user interaction is received before a predefined timeout period has elapsed;

transitioning, responsive to the second user interaction received before the predefined timeout period elapsing, from the second state of the promotional content to a third state of the promotional content, the third state including a further action;

performing the further action consequent to transitioning to the third state of the promotional content; and

transitioning, without user intervention, from the third state of the promotional content to the first state after performing the further action.

2. The method of claim 1 , wherein the first portion of content displays information that gives an indication of what is displayed in the second state of the promotional content.

3. The method of claim 1 , wherein the promotional content occupies a fixed area within a display area of the web browser independent of the state of the promotional content.

4. The method of claim 1 , wherein the first portion and the second portion are the same size when displayed and visible.

5. The method of claim 1 , further comprising:

receiving a third user interaction comprising a third click on the first portion of the promotional content;

transitioning, responsive to receipt of the third user interaction, from the first state of the promotional content to the second state of the promotional content;

detecting a fourth user interaction comprising a fourth click unrelated to the promotional content prior to the predefined timeout period elapsing; and

transitioning from the second state to the first state of the promotional content when the promotional content is in the second state responsive to detecting the fourth user interaction.

6. The method of claim 1 , wherein the promotional content further comprises a third portion of content and the third state of the promotional content comprises the first portion hidden, the second portion hidden, and the third portion visible.

7. The system of claim 1 , wherein the further action is at least one of opening a website in a web browser, displaying a confirmation dialog, displaying a cancel dialog, displaying a click-to-call input, displaying a click-to-buy input, displaying a send short message service message input, or displaying a save coupon input.

8. A system comprising:

one or more processors; and

one or more storage devices storing instructions which, when executed by the one or more processors causes the system to perform operations, the operations comprising:

receiving promotional content for display within a promotional display together with other content, the promotional content including a first portion of content visible when the promotional content is in a first state and hidden when the promotional content is in a second state and a second portion of content hidden when the promotional content is in the first state and visible when the promotional content is in the second state, the first portion and the second portion selectable by clicking only when visible;

displaying the promotional content in the first state;

receiving a user interaction comprising a first click on the first portion of the promotional content;

transitioning, responsive to receipt of the first user interaction, from the first state of the promotional content to the second state of the promotional content;

receiving a second user interaction comprising a second click on the second portion of the promotional content

determining the second user interaction is received before a predefined timeout period has elapsed;

transitioning, responsive to the second user interaction received before the predefined timeout period elapsing, from the second state of the promotional content to a third state of the promotional content, the third state including a further action;

performing the further action consequent to transitioning to the third state of the promotional content; and

transitioning, without user intervention, from the third state of the promotional content to the first state after performing the further action.

9. The system of claim 8 , wherein the first portion of content displays information that gives an indication of what is displayed in the second state of the promotional content.

10. The system of claim 8 , wherein the promotional content occupies a fixed area within a display area of the promotional display independent of the state of the promotional content.

11. The system of claim 8 , wherein the first portion and the second portion are the same size when displayed and visible.

12. The system of claim 8 , the operations further comprising:

receiving a third user interaction comprising a second click on the first portion of the promotional content;

transitioning, responsive co receipt of the third user interaction, from the first state of the promotional content to the second state of the promotional content;

detecting a fourth user interaction comprising a fourth click unrelated to the promotional content prior to the predefined timeout period elapsing; and

transitioning from the second state to the first state of the promotional content when the promotional content is in the second state responsive to detecting the fourth user interaction.

13. The system of claim 12 , wherein the promotional content further comprises a third portion of content and the third state of the promotional content comprises the first portion hidden, the second portion hidden, and the third portion visible.

14. A non-transitory computer readable medium having stored thereon instructions executable on a processing device that upon such execution causes the processing device to perform operations comprising:

receiving promotional content for display within a web browser together with other content, the promotional content including a first portion of content visible when the promotional content is in a first state and hidden when the promotional content is in a second state and a second portion of content hidden when the promotional content is in the first state and visible when the promotional content is in the second state, the first portion and the second portion selectable by clicking only when visible;

displaying the promotional content in the first state;

receiving a user interaction comprising a first click on with the first portion of the promotional content;

transitioning, responsive to receipt of the first user interaction, from the first state of the promotional content to the second state of the promotional content;

receiving a second user interaction comprising a second click on the second portion of the promotional content

determining the second user interaction is received before a predefined timeout period has elapsed;

transitioning, responsive to the second user interaction received before the predefined timeout period elapsing, from the second state of the promotional content to a third state of the promotional content, the third state including a further action;

performing the further action consequent to transitioning to the third state of the promotional content; and

transitioning, without user intervention, from the third state of the promotional content to the first state after performing the further action.

15. The non-transitory computer readable medium of claim 14 , wherein the first portion of content displays information that gives an indication of what is displayed in the second state of the promotional content.

16. The non-transitory computer readable medium of claim 14 , wherein the promotional display occupies a fixed area within a display area of the web browser independent of the state of the promotional content.

17. The non-transitory computer readable medium of claim 14 , wherein the first portion and the second portion are the same size when displayed and visible.

18. The non-transitory computer readable medium of claim 14 , the operations further comprising:

receiving a third user interaction comprising a third click on the first portion of the promotional content;

transitioning, responsive to receipt of the third user interaction, from the first state of the promotional content to the second state of the promotional content;

detecting a fourth user interaction comprising a fourth click unrelated to the promotional content prior to the predefined timeout period elapsing; and

transitioning from the second state to the first state of the promotional content when the promotional content is in the second state responsive to detecting the fourth user interaction.

19. The non-transitory computer readable medium of claim 14 , wherein the promotional content further comprises a third portion of content and the third state of the promotional content comprises the first portion hidden, the second portion hidden, and the third portion visible.

20. The non-transitory computer readable medium of claim 19 , further comprising transitioning from the third state of the promotional display to the first state after loading a landing page in the browser.